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Essex Internet Solutions Presentation
- 1. Essex Internet Solutions MaximizeYour ROI with Our Customized eBusiness Solutions
- 2. Agenda 1. Mission 2. Vision 3.Single Source Solution 4. Development Team 5. 5 Approach 6. Needs Analysis 7. Existing Site Information
- 3. Mission & Vision Mission Text To be your single source provider for all technology and Txt eBusiness needs, helping y harness the p , p g you power of the Internet to maximize your ROI. Tex Vision Text Dedicate ourselves to our customers, through the delivery of customized eBusiness solutions that help Text them maximize their web presence and ROI ROI.
- 4. Single Source Solution Singlesource for All Your eBusiness Needs: Text • Internet Business Consulting Txt • Custom Web and Graphic Design • Custom Software Development • Flash and Multimedia Tex • Print C ll t l P i t Collateral • Internet Marketing • Web and Email Hosting Text • Managed Email Security • E-Commerce & Merchant Services Text • Logo Design High quality designs at affordable rates
- 5. Development Team • We’re partnered with OnNet Web Solutions, a company with 10 years of web design, hosting and marketing experience. Text o They’ve worked with hundreds of companies, from smallTxt one-person businesses to companies as l b i i large as 3M C Corp. o One of their biggest successes was StreetDelivery.com, an Internet Texstartup they helped build to over $6 million per year in revenue. p y p p y Best of both worlds – with a 100% online product for the Insurance industry. Text o In addition to web design, they also have extensive web hosting experience with over 10,000 businesses. Text o They offer their own online marketing platform that can help you increase website visitors and conversions.
- 6. Development Team • It really takes a highly skilled team to deliver a website solution that will get results over the long haul. l h l h l Text • Txt Building a successful website takes several different skill-sets, such as: o Marketing strategy o Graphic design o HTML coding and programming oTexDatabase design o Copywriting o Search engine optimization • It s Text It’s really impossible to find all those skills in one person, which is why person it’s a big mistake to use a freelancer or web designer to develop your site. o Text They really don’t have the marketing skills necessary to maximize results. o When you go with a “one man band” or very small firm you don’t know if they’ll even be around to upgrade and help you maintain your site.
- 7. Development Team • The development team that will be working on your site has graphic design, application development and web marketing experience. d i li i d l d b k i i Text • Txt They’ve also developed many proprietary applications, such as our new Flash Video Player, that we can easily integrate with any website. Player website • In addition, because OnNet has been doing this for so long, we have a code Tex library of literally hundreds of scripts that we can implement on your site to add valuable features, and we can do it much more affordably than other developers that have to build from scratch or try to find the appropriate scripts. pp p p Text Text
- 8. Our Approach • With us you get the best of both worlds o One-on-one l l consulting from us to help you determine the best O local li f h l d i h b Text strategies on an ongoing basis o Txt A first-class site using our development and marketing teams • Our approach o Spend the time to learn about your business o Analyze your current website Tex o See how much of an impact improvements in your website and your overall marketing could make to your business. Text Text
- 9. Our Approach • We are very focused on getting you a positive ROI from the web. • Text You’ll have a website that you’ll be proud to advertise to the world and it Txt will be working for your business as a system designed to improve your bottom line. line • The vast majority of small businesses are drastically underutilizing the Tex Internet from both a marketing and technical standpoint. standpoint • What’s important to us is helping businesses really harness the power of the Internet to grow and improve their bottom line. g p Text Text
- 10. Needs Analysis 1. Who is your primary target market? What types of customers do you have? y p y g yp y 2. Text What things are most important to your prospects when purchasing your Txt product or service? (i.e., personal service, low price, customization, quality, etc.) 3. Why would a prospect choose your company over your competitors? What Tex would you say are the top 4 advantages of doing business with you? 4. What are the biggest challenges you currently face in the areas of sales and Text marketing? Do you have a sales force? 5. Text What’s your competitive environment ? Do you have many direct competitors? Indirect? i ? I di ? 6. Who are your top 3 biggest competitors? May I have their website addresses?
- 11. Needs Analysis 7. How do you currently market your products and services? y y y p 8. What type of print materials doText use in your sales campaigns? you Txt 9. Do you have press releases or other company information that may help us understand your products and services? In what format are these materials? Tex 10. Do you have a database of existing customers and prospects? 11. How much does each customer spend with you per year on average? Text Have you calculated the lifetime value of a new customer? Text 12. What are you doing to invite customers back or get them to repurchase? 13. How 13 H much d you spend on advertising each month? h do d d ii h h?
- 12. Existing Site Information 1. Current hosting company? 2. What was the original cost of the current site design? Text 3. How long did it take to launch the site? Txt 4. How many visitors per month are you receiving? 5. How many visitors per month would you like to receive? 6. Tex How many visitors are converting to leads? Sales? What are you using for website analytics (stats)? 7. Would you say your current website design properly reflects your company image Text and is competitive with the top sites in your industry? 8. Text What is the “most wanted response” when someone visits your site? What is the primary action you want them to take? i ti t th t t k ? 9. Do you have an automated email marketing system in place?
- 13. Existing Site Information 10.Have you done much with search engine optimization for this site? Any paid search marketing (either organic or PPC)? Are you using local search at all? Text 11. Txt Are you currently using the site for any customer service functions, such as an online help desk, knowledge base, or customer extranet? 12. What do you want this site to do primarily? 13. What Tex 3 other objectives would you want from the site? 2 or 14. Are there any websites you consider ideal? Is it their look or functionality? 15. Did you have a site layout already in mind? Text 16. Do you know how many pages will be on the site? 17. Text Is the site copy created? Will we use the existing copy or will you be developing new copy? ? 18. Will you need copy writing or copy editing?