Crispin Butteriss is the Chief Practice Officer at Bang the Table and gave a presentation on building successful online business communities. He discussed seven preconditions for success, including having a niche topic, strong purpose, interested members, and ongoing promotion strategy. Butteriss also outlined seven strategies for nurturing communities, such as engaging members and thanking new members. He warned of seven common mistakes like being self-serving, unrealistic expectations, and isolating members. Butteriss recommended modeling thriving communities like those on LitReactor and Good and encouraged attendees to connect with him on LinkedIn.
LinkedIn is a valuable and powerful business tool. In this PowerPoint we touch on the basics of using LinkedIn. For more information, feel free to contact us.
This powerpoint was created to help the students at the Iowa State Daily get started on LinkedIn. It demonstrates how to create and build your profile, and educations on the effective tools LinkedIn provides to connect with people and how to share information and insight.
HIM Professionals: How to Make Linked In Work for YouAgency Ten22
Specifically created for HIM professionals, this slide presentation describes how new HIM graduates and current HIM professionals can expand their careers using LinkedIn.
LinkedIn is a valuable and powerful business tool. In this PowerPoint we touch on the basics of using LinkedIn. For more information, feel free to contact us.
This powerpoint was created to help the students at the Iowa State Daily get started on LinkedIn. It demonstrates how to create and build your profile, and educations on the effective tools LinkedIn provides to connect with people and how to share information and insight.
HIM Professionals: How to Make Linked In Work for YouAgency Ten22
Specifically created for HIM professionals, this slide presentation describes how new HIM graduates and current HIM professionals can expand their careers using LinkedIn.
Do you know what social fundraising is? It's a new concept on the fundraising scene, and we want you to be a part of the development.
Learn how to put your network to work on your fundraising efforts. If you want to easily build relationships with your donors and find warm introductions to new funders, social fundraising is for you.
Learn more on our nonprofits site: http://linkd.in/1MGEZRP
Email us: nonprofitsolutions@linkedin.com
Don’t create that Facebook or Twitter page yet! There’s prep work to be done. Learn what to do before diving into social media, or, if you already jumped, how to ensure a good return on your time investment. You’ll learn to plan, monitor, measure and use the tools effectively.
Many companies understand the value of social media, but most fail before they even get started, simply because they haven't embraced the internal change needed to get it right. Social Media and Social CRM require a change of corporate culture. In this this talk Vivian shares her insights and experiences on how social media challenges the way companies are doing business and how corporations can make the most of the social revolution.
Teaching Students the Power of RelationshipsSachin Rekhi
As part of Wharton's Seminar for High School Educators in June 2014, presented how to teach high school students the power of relationships and professional networking.
How do you engage with mentors who are genuinely interested in supporting you, your career aspirations and the growth of your business?
.
In this presentation, I share more about the power of leveraging a mentor & give you the tools to prepare for your first meeting with a mentor.
.
Over my 30 years of experience, I've had the amazing opportunity of mentoring executives and managers from such companies as UPS, Mattel, Twitter, OpenTable and many more. I've experienced the amazing results that can come from matching mentees and mentors.
.
Learn how to start on your very own PATH to establishing a meaningful mentorship! Leaders who have a mentor are on their path to being GREAT leaders vs. average leaders. This means even better compensation, promotions, staying power, enjoyment and fulfillment at work.
.
#thedefender #mentors #greatleadership #leadershipdevelopment
People who want to introduce an enterprise social network often face a dual challenge: they have to convince senior management as well as get people to use the network. This presentation addresses both issues and gives you hope: you don't necessarily need active senior management support to get the ball rolling. With community management tactics and by leveraging "killer content" you can change organisational habits that can later snowball into bigger changes.
This was a presentation I did for the Microsoft SharePoint conference in Las Vegas, 2014. The talk notes are here: http://www.businessgoessocial.net/spc14/
The Job Market is Changing - Got Social Networking?Sandy Blanquera
Are you prepared for today's changing job market? Social Media can help you create the best success ever. Have every job you'll ever want, starting today.
Presented at the ACM Conference on Computer Supported Cooperative Work (CSCW 2012), this work was conducted by PARC and Sony Corporation.
* you can download the full paper at: http://bit.ly/channelblending
* to learn more about our Innovation Services offerings, please visit www.parc.com/focusareas
Recent advances in ubiquitous technology have greatly changed the way people stay connected. We conducted an in-depth video shadowing study to observe how close-knit groups use all the technology at their disposal to stay in touch and share their lives.
We observed a pattern of related behaviors that we call "channel blending" -- the integration of interactions and content over multiple channels into one coherent conversation, often including both local and remote participants. Channel blending is the opposite of multitasking in that it involves merging many lines of focus into one, rather than switching attention between them.
We discuss ways technology could better support this emerging style of multichannel content-sharing and communication.
Do you know what social fundraising is? It's a new concept on the fundraising scene, and we want you to be a part of the development.
Learn how to put your network to work on your fundraising efforts. If you want to easily build relationships with your donors and find warm introductions to new funders, social fundraising is for you.
Learn more on our nonprofits site: http://linkd.in/1MGEZRP
Email us: nonprofitsolutions@linkedin.com
Don’t create that Facebook or Twitter page yet! There’s prep work to be done. Learn what to do before diving into social media, or, if you already jumped, how to ensure a good return on your time investment. You’ll learn to plan, monitor, measure and use the tools effectively.
Many companies understand the value of social media, but most fail before they even get started, simply because they haven't embraced the internal change needed to get it right. Social Media and Social CRM require a change of corporate culture. In this this talk Vivian shares her insights and experiences on how social media challenges the way companies are doing business and how corporations can make the most of the social revolution.
Teaching Students the Power of RelationshipsSachin Rekhi
As part of Wharton's Seminar for High School Educators in June 2014, presented how to teach high school students the power of relationships and professional networking.
How do you engage with mentors who are genuinely interested in supporting you, your career aspirations and the growth of your business?
.
In this presentation, I share more about the power of leveraging a mentor & give you the tools to prepare for your first meeting with a mentor.
.
Over my 30 years of experience, I've had the amazing opportunity of mentoring executives and managers from such companies as UPS, Mattel, Twitter, OpenTable and many more. I've experienced the amazing results that can come from matching mentees and mentors.
.
Learn how to start on your very own PATH to establishing a meaningful mentorship! Leaders who have a mentor are on their path to being GREAT leaders vs. average leaders. This means even better compensation, promotions, staying power, enjoyment and fulfillment at work.
.
#thedefender #mentors #greatleadership #leadershipdevelopment
People who want to introduce an enterprise social network often face a dual challenge: they have to convince senior management as well as get people to use the network. This presentation addresses both issues and gives you hope: you don't necessarily need active senior management support to get the ball rolling. With community management tactics and by leveraging "killer content" you can change organisational habits that can later snowball into bigger changes.
This was a presentation I did for the Microsoft SharePoint conference in Las Vegas, 2014. The talk notes are here: http://www.businessgoessocial.net/spc14/
The Job Market is Changing - Got Social Networking?Sandy Blanquera
Are you prepared for today's changing job market? Social Media can help you create the best success ever. Have every job you'll ever want, starting today.
Presented at the ACM Conference on Computer Supported Cooperative Work (CSCW 2012), this work was conducted by PARC and Sony Corporation.
* you can download the full paper at: http://bit.ly/channelblending
* to learn more about our Innovation Services offerings, please visit www.parc.com/focusareas
Recent advances in ubiquitous technology have greatly changed the way people stay connected. We conducted an in-depth video shadowing study to observe how close-knit groups use all the technology at their disposal to stay in touch and share their lives.
We observed a pattern of related behaviors that we call "channel blending" -- the integration of interactions and content over multiple channels into one coherent conversation, often including both local and remote participants. Channel blending is the opposite of multitasking in that it involves merging many lines of focus into one, rather than switching attention between them.
We discuss ways technology could better support this emerging style of multichannel content-sharing and communication.
you will learn how to focus on 5 critical elements to improve your email marketing:
* optimize & test subject lines
* make email content relevant
* build landing pages that convert
* use design and rendering best practices
* manage deliverability
Manual de Visual Basic 6.0, Ventajas -. Desventajas - Caracteristicas, y todo lo relacionado con Visual Basic 6.0, Manual q no puede faltar en tu ordenador.
Zeigt das Ergebnis des externen Audits des Lean Unternehmensbetriebsystem C-Net gemäss ISO 9001-2008 der Saia-Burgess COntrols AG. Das System wurde entwickelt mit Jürgen Lauber als Geschäftsführer von 2001-2013.
Advances in technology and ubiquitous connectivity worldwide have made the utilization of a dispersed workforce more common. Whether that remote team is located across the street, city, state or country, management styles and approaches will have to be adjusted to accommodate this imminent, new dynamic. Corporate leadership will need to motivate and manage these virtual teams very differently than on-site personnel, whether they are hired internally or outsourced to a third-party support company.
This presenat
Leadership Training from Dale Calvert designed for Network Marketing Leaders who want to build solid MLM teams based upon proven principles, concepts, and ideas.
Social Media for Economic Development OrganizationsGIS Planning
Social media is transforming communication and marketing for economic developers. This presentation includes information about how economic development organizations can implement successful Facebook, Twitter, and Linkedin strategies for success.
Social media provides economic developers with many new channels to reach traditional and new audiences. This discussion includes changes in how communication is happening, who is now doing the communicating, where conversations about your communities are happening, and how you can successfully use new media platforms to engage your targets.
Networking 2010 - Make Connections to Find a Job Job-Hunt.org
March 24, 2010, FREE Webinar presented by AARP with Susan P. Joyce of Job-Hunt.org covering face-to-face networking and Dave Peck of New Media Chatter covering online networking
LinkedIn, Facebook and Twitter for business people and companies. How to use these Social Media tools and get ROI. Case studies included.Presented at DMA of Southern California.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
The numbers in network marketing that nobody talks about as it relates to the real potential distributor pool available. How to win in today's marketing environment.
Social Media Best Practices for Non-Profit & Public Sector Organizations - p...Wild Apricot
A presentation on the motivations for using social media to forward the goals of non-profits, public sector and member driven organizations. How can social media help you meet goals such as fundraising, event promotion and member recruiting? Where should you start? How do you define success? Originally presented at the Canadian Institute "Managing Social Media 2009" conference in Toronto.
This presentation helps (skeptical) business leaders understand the opportunities available to business through social media. Twitter, Facebook, LinkedIn, Youtube and other social media tools can be great for business - or a huge waste of time and money. Having a strategy that is in line with your business goals is key.
Should CEOs blog? and Tweet?
You will learn why the answer is yes and see examples of social media for learning, communicating and possibly changing our organizations in major ways. We are truly experiencing a social media revolution (Eric Qualman)
This preso is my latest on Social Media & the Role of the Chief Executive given to the CPA-SEA meeting of State Society CEOs and the AICPA at the mid-winter meeting 2012.
Full of links and resources, including the five steps to get started now, reading list, and videos to inspire you and provoke you to action!
Achieving Success Through Social Capital: Tapping the Hidden Resources in You...Saurabh Tiwari
This Book is Summary of Book by Wayne Baker "Achieving Success Through Social Capital: Tapping the Hidden Resources in Your Personal and Business Networks"
Social Media and Social Networking:
What is the business benefit for me?
How do I get started? What tools should I use?
What could go wrong if I just “get it out there” without a strategy?
How much effort is this going to take? _How do I manage it?
How do I know if I’m successful?
Similar to Creating and Nurturing Onnline Business Communities (20)
Rethinking Surveys for Digital-First Community EngagementBang the Table
With digital-first community engagement sweeping through cities across the globe, it is important to explore best practices and strategies when it comes to engaging the public and obtaining inclusive participation. How do we get richness and meaning, relationships and empathy, resilience and rapport out of a digital-first approach?
Auckland West Transport Network: Using civic technology to engage the communityBang the Table
Presentation to the IAP2 network in Auckland, New Zealand, about the use of Bang the Table's online stakeholder engagement software, EngagementHQ, to engage the broader Auckland community in a conversation about transport planning
Presentation to the 2013 Australasian IAP2 conference by Dr Crispin Butteriss on the power and possibility of digital stories as part of community engagement processes.
Presentation slides from the Australasian IAP2 national conference in Sydney, October 2011. The session was co-hosted by Ben Parsons talking about using Tablets for community consultation.
Presentation to the Australian and Singaporian Commissioners of Taxation on the application of various new media and social software applications to the revenue collection agencies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
2. Quick Poll
Are you an ACTIVE member of an online business community?
3. …a little about me…
Co-founder of Bang the Table
Currently “Chief Practice Officer”
Ph.D. in community engagement (adult & org learning)
www.bangthetable.com
Online Community Engagement Linkedin Group
4. …please get in touch…
@what_if_we_did
https://www.linkedin.com/in/crispinbutteriss
crispin@bangthetable.com
NOT Facebook
5. “Successful online communities don’t just happen by themselves.
They’re the result of a carefully executed strategy, solid design,
and patient nurturing.”
Anna Buss & Nancy Strauss
Online Community Handbook
6. “FeverBee took a close look at data from Brand Republic and
found that out of a random sample of 875 communities, only 12
had over 100 active members -- that's just 1.3 percent..”
Richard Millington
Ning
8. Preconditions for success
A (untapped) niche topic
A strong and lasting purpose
Enough interested people to overcome the 90-9-1 rule
A clear motivator to participate
An ongoing promotional strategy
Enough people, time and money to keep it going
Time to grow
11. Nurturing for success
Seed the feed…
Make your network “indispensible”
Ask the group direct questions via email
Thank every new member (automagically)
Have rules and stick to them
Controlled self-promotion
Physical and online events
13. Seven mistakes to avoid
when you're setting up your
online community
14. Avoid this…
Being blatantly self-serving
Unrealistic expectations about everything
Isolating yourself from your crowd
Focusing on growth at the expense of activity
Letting your group manage itself
The sound of silence
Changing your community raison d'être without asking
16. Success stories
http://litreactor.com/ - How to be a writer.
http://magazine.good.is/ - How to make the world better.
http://www.classroom20.com/ - How to use social in the
classroom.
http://www.triiibes.com - so good, you can’t get in!
Linkedin – eTail Conference – 8000 members
Linkedin – Digital Marketing – 588,000 member
There are HUNDREDS of conference based groups on Linkedin