This marketing strategy template provides guidance on defining target buyers, problems solved, value propositions, and credibility indicators. It also outlines tactics for reaching buyers through websites, blogs, social media, email marketing, and search engine optimization. A schedule is included to plan activities over the next week and month, including blog posts, social media updates, and pay-per-click ads. The goal is to drive outcomes like inquiries, purchases, downloads, and participation from target buyers.
This document discusses metrics for product marketing and management. It introduces the AARRR framework for understanding the customer lifecycle, which stands for Acquisition, Activation, Retention, Referral, and Revenue. Each step of the lifecycle is defined. The document also provides examples of conversion metrics and percentages at different stages, and discusses qualitative and quantitative measurement approaches. It emphasizes testing marketing channels and features to improve conversion rates.
This buyer persona profile is for Vellos, a modern American restaurant in Gainesville, Florida that embraces local history. The target audiences are new professionals aged 22-35, local baby boomers aged 40+, and large college student groups aged 18-21 who are urban residents with many out-of-town visitors. Vellos aims to provide a healthy and distinctive downtown experience while connecting patrons to Gainesville and Alachua County history. Marketing will focus on positioning Vellos as a venue for all types of group events and experiences with an original menu and southern-inspired dishes.
Supporting Mass Media Department during "World Cup Levi" championship.
Creating content for the most popular platforms and providing real-time communication between the audience and Mass Media team.
Achievement: Increased number of followers by 15% and achieved positive feedback from organizers and the audience.
1) The document provides a template for creating buyer personas with sections for name, job details, initiatives, and barriers.
2) It emphasizes that sections 2 and 3 require insights gathered from interviews rather than using the template as a script.
3) Additional information about how to properly utilize the template and develop buyer personas can be found at buyerpersona.com/faq.
At the heart of any email campaign is the goal of converting a prospect into a buyer. If you don't know detailed information about your buyer - i.e. what motivates them, what are their current challenges, what are buying triggers, etc. - how can you create an effective email campaign?
If you stop making generalized assumptions about your target market and target them through a buyer persona(s), all facets of your email strategy will improve because you'll be sending emails your subscribers will actually want to read.
This easy-to-follow guide walks you through the 4 steps of creating an effective buyer persona.
Included:
Recommendations/ Tips
Comprehensive Customer Questions
Detailed Outline of What To Include In Your Persona
Free Editable Buyer Persona PowerPoint Template
The buyer persona is a short biography of the typical customer. It comments on the buyer’s background, daily activities, and how they deal with their current set of problems.
21 Questions You Always Need to Ask While Developing Buyer PersonasKula Partners
This document provides a template for developing detailed buyer personas with 34 questions across several categories. The questions are intended to gather information about the demographics, background, role, company, challenges, goals, triggers, objections, preferences, and segmentation of potential customers. Developing comprehensive buyer personas is presented as crucial for creating an effective inbound marketing strategy by ensuring marketing and sales teams understand their target audiences.
This document discusses metrics for product marketing and management. It introduces the AARRR framework for understanding the customer lifecycle, which stands for Acquisition, Activation, Retention, Referral, and Revenue. Each step of the lifecycle is defined. The document also provides examples of conversion metrics and percentages at different stages, and discusses qualitative and quantitative measurement approaches. It emphasizes testing marketing channels and features to improve conversion rates.
This buyer persona profile is for Vellos, a modern American restaurant in Gainesville, Florida that embraces local history. The target audiences are new professionals aged 22-35, local baby boomers aged 40+, and large college student groups aged 18-21 who are urban residents with many out-of-town visitors. Vellos aims to provide a healthy and distinctive downtown experience while connecting patrons to Gainesville and Alachua County history. Marketing will focus on positioning Vellos as a venue for all types of group events and experiences with an original menu and southern-inspired dishes.
Supporting Mass Media Department during "World Cup Levi" championship.
Creating content for the most popular platforms and providing real-time communication between the audience and Mass Media team.
Achievement: Increased number of followers by 15% and achieved positive feedback from organizers and the audience.
1) The document provides a template for creating buyer personas with sections for name, job details, initiatives, and barriers.
2) It emphasizes that sections 2 and 3 require insights gathered from interviews rather than using the template as a script.
3) Additional information about how to properly utilize the template and develop buyer personas can be found at buyerpersona.com/faq.
At the heart of any email campaign is the goal of converting a prospect into a buyer. If you don't know detailed information about your buyer - i.e. what motivates them, what are their current challenges, what are buying triggers, etc. - how can you create an effective email campaign?
If you stop making generalized assumptions about your target market and target them through a buyer persona(s), all facets of your email strategy will improve because you'll be sending emails your subscribers will actually want to read.
This easy-to-follow guide walks you through the 4 steps of creating an effective buyer persona.
Included:
Recommendations/ Tips
Comprehensive Customer Questions
Detailed Outline of What To Include In Your Persona
Free Editable Buyer Persona PowerPoint Template
The buyer persona is a short biography of the typical customer. It comments on the buyer’s background, daily activities, and how they deal with their current set of problems.
21 Questions You Always Need to Ask While Developing Buyer PersonasKula Partners
This document provides a template for developing detailed buyer personas with 34 questions across several categories. The questions are intended to gather information about the demographics, background, role, company, challenges, goals, triggers, objections, preferences, and segmentation of potential customers. Developing comprehensive buyer personas is presented as crucial for creating an effective inbound marketing strategy by ensuring marketing and sales teams understand their target audiences.
UNR Extended Studies Inbound Marketing Class 3Mike McDowell
The document discusses principles and practices for inbound marketing measurement and converting visitors to leads and customers. It provides tips for setting goals, tracking key metrics, analyzing website and social media analytics, and optimizing content and calls-to-action to improve conversions at each stage of the marketing funnel. Measurement is important for understanding ROI and making data-driven decisions. Converting leads to customers involves capturing lead information, designing landing pages that encourage actions, and facilitating the hand-off from marketing to sales.
This month we look at Google reviews, Google review attributes, re-opening your business during COVID-19, the power of tags and social sharing in GatherUp.
This document discusses the importance of social media for marketing. It notes that people trust recommendations from others over traditional advertising. It also states that social media can generate leads, recruits, and brand awareness if used correctly, and that the return on investment from social media can be higher than other forms of advertising. The document provides examples showing how social media impressions and traffic can increase over time with regular posting and engagement on platforms like blogs, Twitter, Facebook, and newsletters. It emphasizes the importance of having a clear social media strategy and publishing distinctive, valuable content regularly.
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
Platform to deliver visual and interactive retail content to consumers’ preferred web, mobile, and social touch-points. Sophisticated yet easy-to-use templates deliver a consistent experience across all channels while taking advantage of the unique capabilities of different platforms. Apps developed with the platform increase sales, lift conversions, drive customer acquisition, build loyalty, and make your audience spend more time engaged.
Measuring the Impact of Social EngagementComBlu, Inc.
The document discusses measuring the impact of social engagement and providing metrics to demonstrate ROI. It provides examples of key performance indicators (KPIs) that can be used to track business objectives like increasing brand awareness, driving product innovation, and decreasing product support costs. Case studies are presented on how dashboards and social performance indexes were used to improve customer experience, decrease support costs, and capture valuable customer feedback.
Paid Search is a key element in your online marketing strategy, and when leveraged properly, can be used to attract highly targeted traffic to your site. However, when utilizing sophisticated tools such as Google AdWords, costs can increase, and often times, completely drain your budget if not implemented properly. Join BusinessOnLine as we discuss hidden opportunities and key tactics for managing your account and making the most of your dollars spent.
Measuring the Impact of Social EngagementComBlu, Inc.
The document discusses measuring the impact of social engagement and providing metrics to demonstrate ROI. It provides examples of key performance indicators (KPIs) that can be used to track business objectives like increasing brand preference or driving product innovation. Case studies are presented on using metrics and dashboards to improve customer experience, decrease product support costs, and capture valuable customer feedback.
A comprehensive overview of B2B lead gen using social media. Covers: skills needed, traditional marketing role, landing pages/homepages, tips and tricks, getting started, the buyers' journey,trends, strategies, lead generation, lead nurturing, content, content marketing
This document outlines SEO services including link building strategies, digital audits, keyword analysis, analytics and monitoring, customer targeting, and keyword implementation plans. Link building can involve press releases, social bookmarking, submission to share sites, and local directories. Digital audits analyze content, tools, competitors, keywords, and provide reports. Customer targeting identifies current and desired customer beliefs and behaviors. Keyword implementation plans specify where keywords will be used.
FullQuota Webinar: 6 Keys to Creating GREAT ContentFullQuota
Reed Overfelt, Chief Marketer and CEO of FullQuota, shows you how to create content that gets found when the buyer is looking for it and that speaks to your buyer’s needs at each stage of the buying cycle.
He’ll show you the 6 keys to creating great content:
* Identify and understand the “real” needs of your target buyers,
* Create content tailored to your buyers’ needs and interests,
* Make a content calendar that keeps you on track,
* Optimize your content so that it gets found every time a buyer is looking,
* Promote your content so that it’s found where your buyers hang out, and
* Find out what content works best.
Who’s it for?
Marketing directors that want content that drives sales and fills up their pipeline.
This document outlines a 7 step system for marketing success for small businesses. The steps include: 1) Building a marketing foundation with strategy, ideal customer definition, and remarkable difference. 2) Creating educational content. 3) Generating leads through nurture marketing, current customers, referrals, and new prospects. 4) Converting leads through trials and predictable processes. 5) Delighting customers to fuel other marketing engines. 6) Harnessing the internet through social media. 7) Implementing the system through a consistent calendar. The overall system is designed to help small businesses effectively attract and convert prospects at each stage of the customer journey.
My presentation from the KMP Seminar on 6th May 2010.
It was a stab at explaining some of why I think blogs are the beating heart of a social media strategy.
It's also got some good cases of how brands build up their social media presences from blogs out to other social networks.
Enjoy and download...and please link/quote if quoted/cited.
Thx, Paul
The document discusses a seminar on using social media for jewelry businesses. The seminar objectives are to learn why social media matters, understand how consumers use social media, and learn social media tactics for different generations. It provides tips on using tools like Facebook, blogs, and mobile marketing to engage customers, generate leads, and build brands. Overall, it emphasizes that social media is important for businesses to meet evolving consumer needs and behaviors.
The document provides an agenda for building a marketing machine for the 21st century. It introduces the speaker, Dan Kraus, a marketing veteran and founder of Leading Results, a marketing services firm. It outlines the core marketing mantra of talking about the problems solved rather than products sold. It also discusses how marketing has fundamentally changed from outbound interruption marketing to inbound strategies focused on attracting customers through valuable content.
This document outlines notes and discussion from a social media masterclass hosted by Loredana Baranga of MarketologyUK. It provides introductions from attendees on how they currently use social media and what they hope to learn. Topics to be covered in the masterclass include an introduction to social media, benefits of social media marketing, Facebook, Twitter, Pinterest, Instagram, LinkedIn and more. Attendees are encouraged to share examples and ask questions. The document also discusses content planning, building communities, customizing writing for different platforms, and getting basics right across all platforms.
Seven steps bbb presentation 5 17-11 rick l'amieMoxie Marketing
This document discusses marketing strategies for small businesses. It recommends developing a strategic marketing plan before implementing tactics, and filling in the gaps of the "marketing hourglass" model of customer awareness, liking, trusting, trying, buying, and referring. The document also recommends creating educational content, optimizing an online presence, using advertising, public relations, and referrals for lead generation, and implementing a systematic approach to selling and living by a monthly marketing calendar. The overall message is that marketing should be treated as a system rather than as isolated tactics.
UNR Extended Studies Inbound Marketing Class 3Mike McDowell
The document discusses principles and practices for inbound marketing measurement and converting visitors to leads and customers. It provides tips for setting goals, tracking key metrics, analyzing website and social media analytics, and optimizing content and calls-to-action to improve conversions at each stage of the marketing funnel. Measurement is important for understanding ROI and making data-driven decisions. Converting leads to customers involves capturing lead information, designing landing pages that encourage actions, and facilitating the hand-off from marketing to sales.
This month we look at Google reviews, Google review attributes, re-opening your business during COVID-19, the power of tags and social sharing in GatherUp.
This document discusses the importance of social media for marketing. It notes that people trust recommendations from others over traditional advertising. It also states that social media can generate leads, recruits, and brand awareness if used correctly, and that the return on investment from social media can be higher than other forms of advertising. The document provides examples showing how social media impressions and traffic can increase over time with regular posting and engagement on platforms like blogs, Twitter, Facebook, and newsletters. It emphasizes the importance of having a clear social media strategy and publishing distinctive, valuable content regularly.
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
Platform to deliver visual and interactive retail content to consumers’ preferred web, mobile, and social touch-points. Sophisticated yet easy-to-use templates deliver a consistent experience across all channels while taking advantage of the unique capabilities of different platforms. Apps developed with the platform increase sales, lift conversions, drive customer acquisition, build loyalty, and make your audience spend more time engaged.
Measuring the Impact of Social EngagementComBlu, Inc.
The document discusses measuring the impact of social engagement and providing metrics to demonstrate ROI. It provides examples of key performance indicators (KPIs) that can be used to track business objectives like increasing brand awareness, driving product innovation, and decreasing product support costs. Case studies are presented on how dashboards and social performance indexes were used to improve customer experience, decrease support costs, and capture valuable customer feedback.
Paid Search is a key element in your online marketing strategy, and when leveraged properly, can be used to attract highly targeted traffic to your site. However, when utilizing sophisticated tools such as Google AdWords, costs can increase, and often times, completely drain your budget if not implemented properly. Join BusinessOnLine as we discuss hidden opportunities and key tactics for managing your account and making the most of your dollars spent.
Measuring the Impact of Social EngagementComBlu, Inc.
The document discusses measuring the impact of social engagement and providing metrics to demonstrate ROI. It provides examples of key performance indicators (KPIs) that can be used to track business objectives like increasing brand preference or driving product innovation. Case studies are presented on using metrics and dashboards to improve customer experience, decrease product support costs, and capture valuable customer feedback.
A comprehensive overview of B2B lead gen using social media. Covers: skills needed, traditional marketing role, landing pages/homepages, tips and tricks, getting started, the buyers' journey,trends, strategies, lead generation, lead nurturing, content, content marketing
This document outlines SEO services including link building strategies, digital audits, keyword analysis, analytics and monitoring, customer targeting, and keyword implementation plans. Link building can involve press releases, social bookmarking, submission to share sites, and local directories. Digital audits analyze content, tools, competitors, keywords, and provide reports. Customer targeting identifies current and desired customer beliefs and behaviors. Keyword implementation plans specify where keywords will be used.
FullQuota Webinar: 6 Keys to Creating GREAT ContentFullQuota
Reed Overfelt, Chief Marketer and CEO of FullQuota, shows you how to create content that gets found when the buyer is looking for it and that speaks to your buyer’s needs at each stage of the buying cycle.
He’ll show you the 6 keys to creating great content:
* Identify and understand the “real” needs of your target buyers,
* Create content tailored to your buyers’ needs and interests,
* Make a content calendar that keeps you on track,
* Optimize your content so that it gets found every time a buyer is looking,
* Promote your content so that it’s found where your buyers hang out, and
* Find out what content works best.
Who’s it for?
Marketing directors that want content that drives sales and fills up their pipeline.
This document outlines a 7 step system for marketing success for small businesses. The steps include: 1) Building a marketing foundation with strategy, ideal customer definition, and remarkable difference. 2) Creating educational content. 3) Generating leads through nurture marketing, current customers, referrals, and new prospects. 4) Converting leads through trials and predictable processes. 5) Delighting customers to fuel other marketing engines. 6) Harnessing the internet through social media. 7) Implementing the system through a consistent calendar. The overall system is designed to help small businesses effectively attract and convert prospects at each stage of the customer journey.
My presentation from the KMP Seminar on 6th May 2010.
It was a stab at explaining some of why I think blogs are the beating heart of a social media strategy.
It's also got some good cases of how brands build up their social media presences from blogs out to other social networks.
Enjoy and download...and please link/quote if quoted/cited.
Thx, Paul
The document discusses a seminar on using social media for jewelry businesses. The seminar objectives are to learn why social media matters, understand how consumers use social media, and learn social media tactics for different generations. It provides tips on using tools like Facebook, blogs, and mobile marketing to engage customers, generate leads, and build brands. Overall, it emphasizes that social media is important for businesses to meet evolving consumer needs and behaviors.
The document provides an agenda for building a marketing machine for the 21st century. It introduces the speaker, Dan Kraus, a marketing veteran and founder of Leading Results, a marketing services firm. It outlines the core marketing mantra of talking about the problems solved rather than products sold. It also discusses how marketing has fundamentally changed from outbound interruption marketing to inbound strategies focused on attracting customers through valuable content.
This document outlines notes and discussion from a social media masterclass hosted by Loredana Baranga of MarketologyUK. It provides introductions from attendees on how they currently use social media and what they hope to learn. Topics to be covered in the masterclass include an introduction to social media, benefits of social media marketing, Facebook, Twitter, Pinterest, Instagram, LinkedIn and more. Attendees are encouraged to share examples and ask questions. The document also discusses content planning, building communities, customizing writing for different platforms, and getting basics right across all platforms.
Seven steps bbb presentation 5 17-11 rick l'amieMoxie Marketing
This document discusses marketing strategies for small businesses. It recommends developing a strategic marketing plan before implementing tactics, and filling in the gaps of the "marketing hourglass" model of customer awareness, liking, trusting, trying, buying, and referring. The document also recommends creating educational content, optimizing an online presence, using advertising, public relations, and referrals for lead generation, and implementing a systematic approach to selling and living by a monthly marketing calendar. The overall message is that marketing should be treated as a system rather than as isolated tactics.
Presentatie Ulft2020 voor de buurt en pandeigenarenGewoon Groen
Deze presentatie hebben architect Dick van Aken en ik woensdagavond 7 mei gegeven voor pandeigenaren in het stuk van Hotel De Sluis tot supermarkt De Boer