Landing Optimization Tips

•

0 likes•464 views

Monetate

Presented by Monetate Strategic Services Director Nathan Richter at Search Engine Summit San Francisco, 2011

Technology Business Economy & Finance

Nathan Richter
Director, Strategic Services

Tuesday, December 13, 11

100.0%

90.0%

80.0%

70.0%

60.0%
61% do less
50.0% than 5 tests per month
40.0%
31%
30.0% 27%

20% 20% 16%
20.0% 16% 14% 12%
6% 7% 6% 4% 2% 2% 1% 1% 0%
10.0% 4%
>100 >1000
21-50 51-100
0% 6-10 11-20
2 3-5
1
Response 2010: 222

Source: 2011 Conversion Report from eConsultancy Response 2009: 271

Tuesday, December 13, 11

Gear - Official Site

100’s of waterproof jackets in stock
FREE shipping on all orders over $60

Tuesday, December 13, 11

100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60

Tuesday, December 13, 11

100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60

Waterproof Jackets

Tuesday, December 13, 11

Average conversion improvement range 5%-20%

( as high as 100% )

Tuesday, December 13, 11

100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60

Waterproof Jackets

TOP RATED TOP RATED

TOP RATED TOP RATED

Tuesday, December 13, 11

Conversion impact as high as 55%

Tuesday, December 13, 11

100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60

Waterproof Jackets

TOP RATED TOP RATED

Tuesday, December 13, 11

Average conversion improvement range 5%-15%

Tuesday, December 13, 11

Conversion improvement as high as 100%

Tuesday, December 13, 11

‣ Average conversion improvement = 5% to 20%

‣ Up to 55% conversion impact

‣ Average conversion improvement = 5% to 15%

‣ Up to 100% conversion improvement

‣ Priceless!

Tuesday, December 13, 11

Avg. Monetate customer
100.0%
runs 40-60 campaigns
90.0% per month
80.0%

70.0%

60.0% 61% do less
50.0%
than 5 tests per month
40.0%
31%
30.0% 27%

20% 20% 16%
20.0% 16% 14% 12%
6% 7% 6% 4% 2% 2% 1% 1% 0%
10.0% 4%
>100 >1000
21-50 51-100
0% 6-10 11-20
2 3-5
1
Response 2010: 222

Source: 2011 Conversion Report from eConsultancy Response 2009: 271

Tuesday, December 13, 11

Download
Monetate’s 10 Best Practices at:

http://info.monetate.com/BestPractices.html

Contact:

nrichter@monetate.com

Tuesday, December 13, 11

Download
Monetate’s 10 Best Practices at:

Don’t http://info.monetate.com/BestPractices.html

Forget

Contact:

nrichter@monetate.com

Tuesday, December 13, 11

Watch the webinar at: http://monetate.com/webinar/6-ways-to-reach-tablet-shoppers-to-drive-roi/ One of the biggest buzzwords heading into 2012 is tablets. iPads, Kindle Fires and other tablets are used increasingly by consumers for research and to ultimately buy online. What's more, according to research from Monetate, tablet shoppers purchase merchandise more frequently than those using smartphones. In this webinar, you'll learn: * Leading consumer trends driving the adoption of tablets; * How to identify online opportunities from your website traffic; * Best practices for optimizing your website for tablet shoppers; * And so much more!

Are You Ready for the Holidays?Monetate

Replatforming: Don't Digg Your own GraveMonetate

The Digital Elite: Keeping Up With the Latest Class of TravelersMonetate

The personalisation rant

Monetate

Innovative Product Recommendations from L2's Personalization Report

Monetate

Recently uploaded

Generative AI Deep Dive: Advancing from Proof of Concept to Production

Aggregage

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

FIDO Alliance

GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...

Neo4j

Leonard Jayamohan, Partner & Generative AI Lead, Deloitte This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.

Epistemic Interaction - tuning interfaces to provide information for AI support

Alan Dix

Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024 https://alandix.com/academic/papers/synergy2024-epistemic/ As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.

GraphRAG is All You need? LLM & Knowledge Graph

Guy Korland

Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs. 1. Unifying Large Language Models and Knowledge Graphs: A Roadmap. https://arxiv.org/abs/2306.08302 2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs: https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/

PHP Frameworks: I want to break free (IPC Berlin 2024)

Ralf Eggert

In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development. This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.

Climate Impact of Software Testing at Nordic Testing Days

Kari Kakkonen

My slides at Nordic Testing Days 6.6.2024 Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.

Elizabeth Buie - Older adults: Are we really designing for our future selves?

Nexer Digital

Free Complete Python - A step towards Data Science

RinaMondal9

LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...

DanBrown980551

Do you want to learn how to model and simulate an electrical network from scratch in under an hour? Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)! During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook. PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides: - A fully editable and extendable library for grid component modelling; - Visualization tools to display your network; - Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses; The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well. What you will learn during the webinar: - For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills; - For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.

Encryption in Microsoft 365 - ExpertsLive Netherlands 2024

Albert Hoitingh

Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf

Paige Cruz

Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack. While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack. I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:

GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024

Neo4j

GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...

Neo4j

Dr. Sean Tan, Head of Data Science, Changi Airport Group Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.

Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx

nkrafacyberclub

SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf

Peter Spielvogel

Building better applications for business users with SAP Fiori. • What is SAP Fiori and why it matters to you • How a better user experience drives measurable business benefits • How to get started with SAP Fiori today • How SAP Fiori elements accelerates application development • How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities • How SAP Fiori paves the way for using AI in SAP apps

DevOps and Testing slides at DASA Connect

Kari Kakkonen

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

91mobiles

Transcript: Selling digital books in 2024: Insights from industry leaders - T...

BookNet Canada

The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more. Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/ Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf

FIDO Alliance

Recently uploaded (20)

Generative AI Deep Dive: Advancing from Proof of Concept to Production

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...

Epistemic Interaction - tuning interfaces to provide information for AI support

GraphRAG is All You need? LLM & Knowledge Graph

PHP Frameworks: I want to break free (IPC Berlin 2024)

Climate Impact of Software Testing at Nordic Testing Days

Elizabeth Buie - Older adults: Are we really designing for our future selves?

Free Complete Python - A step towards Data Science

LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...

Encryption in Microsoft 365 - ExpertsLive Netherlands 2024

Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf

GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024

GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...

Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx

SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf

DevOps and Testing slides at DASA Connect

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

Transcript: Selling digital books in 2024: Insights from industry leaders - T...

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf

Landing Optimization Tips

1. Nathan Richter Director, Strategic Services Tuesday, December 13, 11

2. 100.0% 90.0% 80.0% 70.0% 60.0% 61% do less 50.0% than 5 tests per month 40.0% 31% 30.0% 27% 20% 20% 16% 20.0% 16% 14% 12% 6% 7% 6% 4% 2% 2% 1% 1% 0% 10.0% 4% >100 >1000 21-50 51-100 0% 6-10 11-20 2 3-5 1 Response 2010: 222 Source: 2011 Conversion Report from eConsultancy Response 2009: 271 Tuesday, December 13, 11

3. Tuesday, December 13, 11

4. Tuesday, December 13, 11

5. Inbound Visitor!Profile Search keyword/term, search Visitor brand affinity, prior engine, social referrer purchase history, preferences, etc. Customer!Groups Time Affinity, preferences, multi- When do they visit, when do they channel, member research Behavior Geography Visitor recency, frequency, site Geolocation of visitor, location of interaction nearest store, nearest distribution center Tuesday, December 13, 11

6. Customer Profile Site Content Keyword Tuesday, December 13, 11

7. Tuesday, December 13, 11

8. Gear - Official Site 100’s of waterproof jackets in stock FREE shipping on all orders over $60 Tuesday, December 13, 11

9. Tuesday, December 13, 11

10. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Tuesday, December 13, 11

11. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Tuesday, December 13, 11

12. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Tuesday, December 13, 11

13. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Tuesday, December 13, 11

14. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Waterproof Jackets Tuesday, December 13, 11

15. Average conversion improvement range 5%-20% ( as high as 100% ) Tuesday, December 13, 11

16. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Waterproof Jackets Tuesday, December 13, 11

17. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Waterproof Jackets Tuesday, December 13, 11

18. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Waterproof Jackets TOP RATED TOP RATED TOP RATED TOP RATED Tuesday, December 13, 11

19. Conversion impact as high as 55% Tuesday, December 13, 11

20. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Waterproof Jackets TOP RATED TOP RATED Tuesday, December 13, 11

21. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Waterproof Jackets TOP RATED TOP RATED Tuesday, December 13, 11

22. Average conversion improvement range 5%-15% Tuesday, December 13, 11

23. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Waterproof Jackets TOP RATED TOP RATED Tuesday, December 13, 11

24. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Waterproof Jackets TOP RATED TOP RATED Tuesday, December 13, 11

25. Conversion improvement as high as 100% Tuesday, December 13, 11

26. Tuesday, December 13, 11

27. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Waterproof Jackets TOP RATED TOP RATED Tuesday, December 13, 11

28. Make it Tuesday, December 13, 11

29. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Waterproof Jackets Tuesday, December 13, 11

30. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Tuesday, December 13, 11

31. 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60 Tuesday, December 13, 11

32. ‣ Average conversion improvement = 5% to 20% ‣ Up to 55% conversion impact ‣ Average conversion improvement = 5% to 15% ‣ Up to 100% conversion improvement ‣ Priceless! Tuesday, December 13, 11

33. 100.0% 90.0% 80.0% 70.0% 60.0% 61% do less 50.0% than 5 tests per month 40.0% 31% 30.0% 27% 20% 20% 16% 20.0% 16% 14% 12% 6% 7% 6% 4% 2% 2% 1% 1% 0% 10.0% 4% >100 >1000 21-50 51-100 0% 6-10 11-20 2 3-5 1 Response 2010: 222 Source: 2011 Conversion Report from eConsultancy Response 2009: 271 Tuesday, December 13, 11

34. Avg. Monetate customer 100.0% runs 40-60 campaigns 90.0% per month 80.0% 70.0% 60.0% 61% do less 50.0% than 5 tests per month 40.0% 31% 30.0% 27% 20% 20% 16% 20.0% 16% 14% 12% 6% 7% 6% 4% 2% 2% 1% 1% 0% 10.0% 4% >100 >1000 21-50 51-100 0% 6-10 11-20 2 3-5 1 Response 2010: 222 Source: 2011 Conversion Report from eConsultancy Response 2009: 271 Tuesday, December 13, 11

35. Download Monetate’s 10 Best Practices at: http://info.monetate.com/BestPractices.html Contact: nrichter@monetate.com Tuesday, December 13, 11

36. Download Monetate’s 10 Best Practices at: Don’t http://info.monetate.com/BestPractices.html Forget Contact: nrichter@monetate.com Tuesday, December 13, 11

Landing Optimization Tips

Recommended

Recommended

More Related Content

More from Monetate

More from Monetate (20)

Recently uploaded

Recently uploaded (20)

Landing Optimization Tips