The document provides criticism of typical advertising agency websites and suggestions for improvement. It notes that many agency websites focus too much on aesthetics and seeming cutting edge rather than useful content. They also do not design their sites with search or their target audiences in mind. The document recommends that agencies take lessons from effective freelancer websites that encourage interaction through contact pages, blogs, and social media to showcase their expertise and remain relatable to clients and prospects. It suggests designing the new agency website in the style of how a freelancer would market their services to stand out differently from typical agency sites.