Website benchmarking involves comparing a company's website to the most successful competitors in the industry. There are two types of benchmarking - offline benchmarking which involves comparing products and strategies, and online benchmarking which focuses on analyzing distinguished websites and user experiences. Benchmarking provides four main benefits: understanding user perspectives, grasping competitor trends, generating new ideas, and widening one's understanding of web trends. The document provides examples of both offline and online benchmarking.

1. Website benchmarking (part 1) Digital contents rogan

2. LIST Why do Website benchmarking ? What is Website benchmarking ? Offline and online benchmarking . Four effect of benchmarking .

3. 1.Why do Website benchmarking ? 웹 기획자 idea 유사사례 ? 벤치마킹 ? 경영진

4. 1.Why do Website benchmarking ? TITLE Click to add text TITLE Click to add text Idea 제안 ※ 벤치마킹 하지 않은 웹 기획은 개발과정에서 시행착오 ! Idea 의 구체화 벤치마킹 자료 준비

5. 1.Why do Website benchmarking ? 체계적인 벤치마킹과 분석의 효과 . differentiation Idea concretization strengthen the competitiveness

6. 2. What is Website benchmarking ? Benchmarking ? benchmarking is a process in which a company compares its products and methods with those of the most successful companies in its field, in order to try to improve its own performance. BUSINESS N-UNCOUNT process, approach

7. 2. What is Website benchmarking ? Website Benchmarking ? narrowly analyze the distinguished website service and user experience reinforce differentiation

8. 2. What is Website benchmarking ? ◎ 벤치마킹 모방이 아니라 차별성을 더 강화 시켜 나가는 것 . < 신병철 , 『통찰의 기술』 , 2008> “ 외형을 따라 하면 모방이고 , 노하우를 배워서 핵심을 적용 하는 것은 벤치마킹 이라고 할 수 있다 .”

9. 3. offline vs online benchmarking resource offline products Industrial strategy online distinguished website user experience

10. 3.(case) offline benchmarking Seoul city’s benchmarking (brazil’s public transportation system)

11. 3.(case) offline benchmarking hyundai, kia motor’s KTF ‘SHOW’ benchmarking. (reinforce brand power) ※ 벤치마킹은 유사 서비스에 한정된 것이 아니다 !

12. 3.(case) online benchmarking NAVER ‘KIN (knowledge In, 2002)’ dbdic.com (jungtek han, Hankyoreh, 1999) ‘ ANT (Bernard Werber,1997) ’ - question and answer service. (askme.com ,about.com ,xpert.co.kr ..) 등을 벤치마킹 . dbdic’s demerite : centered intelligentsia , difficult popularization ◎ Naver 는 dbdic 의 단점 극복 -> “대중화”

13. 4. Four effect of benchmarking Understand user thinking and experience. - positive image – good experience (web service) - negative image – fall short of a user expectation ex> 싸이 월드 이미지 툴 vs 네이버 이미지 툴

14. 네이버 싸이 월드 ( 블러 )

15. 4. Four effect of benchmarking Grasp web service trend of competitor . “ If you know your enemy and yourself, you can win every battle”

16. 4. Four effect of benchmarking pull out creative thinking and idea. ex> cyworld : avatar service (neowiz sayclub,2000) + present store of cyworld = minimi, miniroom. sayclub cyworld

17. 4. Four effect of benchmarking widen web trend mental vision surfing the web (internal and external ) -> analyzation of new service and new website. ex> www.5day.co.kr and www.thefwa.com

18. 4. Four effect of benchmarking 5day ( 개편 싸이트 ) Thefwa ( 웹 트랜드 )

19. End.. Thank you ..