Case study for Website Development for Media Coach & Communication Speaker website development services using WordPress technology.

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Case Study
Website for Media Coach & Communication Speaker

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The client is an award-winning renowned speaker based in USA and provides exclusive training
sessions on varied topics such as Professional Networking, Social Media Networking etc. The
client already had an existing website and approached us to provide a robust website
development services using WordPress technology.
We have revamped the existing site and re-designed and re-developed the entire site to give it a
modern, more approachable feel and to make the user experience as straight forward and logical
as possible. While the site's design is clearly important to meeting the company's business
objectives it's the functionality and ongoing web development that drives the site forward and
really allows the site to respond to the user's and site owner's needs.
The client’s key requirements were:
 The main requirement here is to redesign and redevelop the existing website and perform
global formatting
 Removing Garbage and Manual/Inline styling from all current pages
 Improvement in the accessibility of website content
 A rich UI design to optimize the end-user experience
 Integration of several modules and additional functionality to provide more flexibility to
the website and for optimization on the search engines
Client Requirement
The team faced the following challenges:
- Incorporating web usability principles while developing numerous features designed
for enhancing the users’ experience.
- Need to execute the required tasks in minimum time with no error in the existing
system.
- Allowing the site to handle good amount of users at the same time without reduction
in performance.
- Develop a visually attractive and user-friendly site to elevate leads, online visibility
and site traffic.
- Safe and secure transfer of data.
Project Challenges

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The following four-tier development approach was adopted to equip the site with
numerous features and functionality mentioned below:
 The Database layer containing MySQL Server Database, Tables and so on.
 The Data Access layer containing the Data Access Objects responsible for accessing data from the
database.
 The Business Logic layer consisting of all the business logic procedures for various modules.
 The User Interface layer which forms the Graphical User Interface of the website.
Arch
Operating System &
Server Management
Red Hat Linux OS, Multi-Server Architecture with Staging & Production
Environment through Version Controlling releases, Server
Optimization, Security & SSL Implementation, Scheduler for Back-ups,
Alert Monitoring System Integration, Server Performance Tuning at
regular intervals, Software Firewall Configuration & Maintenance
Development Tools &
Environments
PHP5+, WordPress 3.9.1, AJAX, Java Script, HTML5, CSS3 etc.
Database MYSQL Database Server, DB Clustering, DB Optimization, Master
Slave Replication, Query Optimization, Scheduler for Backups
Project Leader 1
Developers 2
Designers 1
Quality Assurance Testers 1
Technologies Used
Planning
Manpower

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Architecture
The design approach was built around PHP, AJAX and MySQL due to their performance, security,
scalability and the nature of the website. The PHP files consisted of all the business logics used
for respective modules like Save (Add/Update), Delete, Get Single Object, Get Multiple Objects
for Listing etc. and were designed to be capable of handling many more logics which were not
related to the database. In order to most effectively access the database in an object-oriented
context, an interface translating the object logic to the relational logic was used to communicate
with the relational databases in an object-oriented manner.
Flexible architecture ensured extensibility of the components or features. Database specific layer
initiated database communication and retrieval of complex data from multiple tables was
facilitated through stored procedures and everywhere else conditional syntax was implemented
to ensure seamless performance of the website. Images, applications and data were called from
their respective servers keeping the UI layer free of any business logic and scalability was
guaranteed by implementing sub-domains for various areas of the website.
Development Highlights
The project is developed using WordPress open source due to the online nature of the website.
Extensive pre-development research was carried out to make the entire database compatible.
Web usability guidelines were strictly followed during development and the interface was made
easily navigable through judicious use of CSS and HTML controls. The site was developed and
fully functional in a short span of time. The result was an intuitively re-designed website with
several features like:
 Better design and simple layout
 Easily administrable
 Improved site navigation
 Improved visitor’s browsing experience