A renowned jewelry manufacturer required a complete revamp of their existing B2B website. They wanted the new site to be built using the latest WordPress CMS with responsive design. The developer faced challenges in ensuring high performance with high resolution images and adding rich interactive elements for the diamond industry site. WordPress was used along with PHP, MySQL, AJAX and other technologies. Highlights included a user friendly design using CSS3 and HTML5 that was developed within two months to meet the client's needs.

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Case Study
Jewelry Manufacturer Branding Portal

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Client is a renowned diamond studded jewelry manufacturer with their manufacturing and
distribution units spread across many countries globally. Client’s business was built around a
complete cycle that included procurement of raw materials in order to manufacture and
distribute diamond studded jewellery globally. Client required a complete revamp of their
existing B2B website with a new look and feel. Client also required that the new site be built
with the latest technology using the latest WordPress CMS.
Client’s specific requirements were:
 All CMS pages and Animation be managed through WordPress.
 High resolution and best quality images to be rendered.
 All standard WordPress configurations for site settings, email, etc. are included.
 Design, conversion to HTML and Theme Integration for WordPress CMS.
 Seamlessly migrate all the required content like images and other website data.
 The website should work with cross browser compatibility for the following
browsers: Internet Explorer Browser 7.0 and above, Firefox 3 and above versions,
Safari, Chrome (Included), Mobile Browser Compatible.
 The website should have a responsive design.
Client Requirement
ProjectChallenges
The team faced the following challenges
 As the website is specific to high profile diamond industry it requires high resolution
and best quality images to be rendered. So performance and website loading speed is
the biggest challenge of the requirement.
 Advance web technology was required to be used to make website more interactive
rather than just a business showcase website. Lots of interactive and rich UI elements
needed to be used.
 Designing a totally new look and feel for the website with a complete revamp of the
features.
 Efficientlymigratingthe entire configuration for site settings, images and other website
data.
 Incorporating usability into the website for the convenience of navigation for all types
of users.

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TechnologiesUsed
Manpower
Project Leader
1
Developers
1
Designers 1
Quality Assurance Testers
1
Planning
The following development approach was adopted to equip the website with simple yet
powerful features and functionality mentioned below:
 Latest version of WordPress was used for the purpose.
 Project planning consisted of proper layout design and planning for the website.
 A feasibility check required to be planned for after the initial design concept and layout was
ready.
 Once that was done, actual coding and development was carried out.
 Iterative feedback was taken to find out user acceptance and changes made as required.
 Website Content and Images placing and upload were finalized.
 Final Development phase was then initiated.
Operating System &
Server Management
Cent OS, Multi-Server Architecture with Staging & Production
Environment through Version Controlling releases, Server Optimization,
Server Performance Tuning at regular intervals, Software Firewall
Configuration & Maintenance
Development
Technologies, Tools &
Environments
PHP5+, WordPress Version 3.7.1 , Apache Web Server, AJAX,Java
Script, HTML5, CSS3 etc.
Database MYSQL Database Server, DB Optimization,Query Optimization,
Scheduler for Backups

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Architecture
WordPress Architecture
The website was mainly characterized by rich user interface and required a easy and professional
look that entailed the use of PHP and MySQL Server basedWordPress as the CMS.
WordPress Installations generally come with one default theme. This theme is a combination of template files,
style sheet files, java scripts files, image files and some other functional files that work together to create the
design and functionality of a WordPress Site.
Template files in WordPress are used to generate web pages and these are the files that enable
customization. This means that the more the template files, the more customization you can do. Some
template files can be used on all the web pages – for example – header and footer. Some template files can
be used conditionally. WordPress is programmed to decide which files need to be loaded and when, generally
with the help of template hierarchy rules.
Some examples of template files are Header.php, Index.php, Home.php, Front-page.php, Page.php,
Single.php, Category.php, author.php, search.php, 404.php, footer.php, comments.php, style.php,
sidebar.php and functions.php

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DevelopmentHighlights
The striking highlights of this project were:
 Website was completely developed using WordPress and Web usability guidelines were
strictly followed and CSS3 and HTML5 controls were used to make the site’s navigation
more intuitive and user friendly.
 High Resolution Graphics were used for the website without hampering the website load
time and speed.
 One page layout was designed and successfully deployed.
 The website was built to be lightweight and to load quickly.
 The site was developed and fully functional within a span of 2 months.