Shaze, a premium lifestyle brand, wanted to redesign their e-commerce website to reflect their brand philosophy of "living more than" and breaking barriers. Liqvd conducted a photoshoot using mirrors, water, and other reflective surfaces to showcase Shaze's products in a minimal yet flamboyant way. They designed the website around the symbol of ">" to represent "more than". The result was a chic, sophisticated, and edgy website that truly encapsulated Shaze's vision of being "more than".

1. AN
IDEAS
COMPANY
FOR
THE DIGITAL
WORLD.
www.liqvd.asia

2. Shaze’s minimal yet flamboyant
website
WEBSITE DESIGNING CASE STUDY

3. Shaze, a premium lifestyle brand, had a brand philosophy of living More Than;
by breaking barriers to move beyond what holds one back. Their products,
both lifestyle and jewellery, were like extensions to oneself. The brand wanted
to redesign their eCommerce website to encapsulate all that they believed in–
since they wanted the consumers to find pieces that would not only
complement them, but also help them accentuate their features through
minimalistic flamboyance. We achieved this level of subtle extravagance using
reflections as a tool. Mirrors, water, reflective surfaces – all aspects which
would bring to life their philosophy of being, and by extension, living more
than.
Background

4. CHALLENGE
Shaze wanted to redesign their ecommerce website to
resonate with their brand philosophy of More Than.

5. APPROACH
The idea here was to make use of reflections as a medium to
bring to life their brand philosophy, and products.

6. SOLUTION
We conducted an extensive photoshoot using mirrors, water,
lights, and more reflective surfaces to make the products
stand out. Using the classic symbol of “>”, or “more than”, the
website was designed.
See Homepage Template in Next screen >>

8. RESULT
We created a site like never before. Chic, sophisticated, yet
edgy and flamboyant. Shaze was truly more than.

9. magic@liqvd.asia