The document discusses several generic conventions commonly found on websites. These include using a navigation bar and grid system to help users easily navigate the site. Images are included to make the site more visually appealing, while ensuring high image quality. Formatting conventions like headings, banners, and typography help organize content and draw attention. Ads are tailored to readers and placed in their own boxes to stand out. Overall, the conventions allow readers to intuitively understand the site's layout, navigation, and genre.