SlideShare a Scribd company logo
Generic
conventions of
a website
Megan Sheraton
Layout
– Colour scheme allows background and text colour to contrast in order to
separate out sections of information.
– Usability is vital as it allows readers to easily navigate around the site, using a
navigation bar it contains links to separate pages.
– Images are used to make the page look more appealing to the reader.
– The main section of the website is reserved for navigation tools to various
articles.
– A grid system is often used to help separate areas of the website and presents
the information in small easily accessible portions.
Images
– Images really help the visuals of the website.
– Certain links to other pages are highlighted with images.
– Images can often be presented in a pin board style.
– Images must be high quality and presented well.
Coding
– Most websites have moving images, are usually presented as a slideshow.
– They often include audience interactivity.
– Usually regional websites contain sections where people could comment/ have
discussions if they wanted to.
– Music websites often use downloadable audio files whilst arty website may use
downloadable images.
Difference with genre
– A genre has a large impact on how a website looks.
– A news style website would use a tabloid format.
– A fashion website will be more informal.
– Codes and conventions are used to allow the audience to recognize the genre.
Heading/banner
– Can be found across the top of the website.
– Include conventions such as mastheads, logos, contact details, navigational
links, straplines and social media links.
– Often spans the entire width of the website.
Navigation bar
– Situated at the top of the website page.
– Helps to direct the reader to various pages on the site.
– Helps organise the website.
Typography
– Unique font is used for certain conventions like mastheads and headlines giving
them some uniqueness.
– Articles are written in plain font allowing the interface to continue being user
friendly.
Advertisements
– Adverts tend to have their own boxes often located at the bottom of the page
or down the sides.
– Adverts are tailored to readers based on their search history so the adverts got
appeal to them.
– They are also genre related, with fashion websites containing advertisments for
clothing stores.

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Website conventions

  • 2. Layout – Colour scheme allows background and text colour to contrast in order to separate out sections of information. – Usability is vital as it allows readers to easily navigate around the site, using a navigation bar it contains links to separate pages. – Images are used to make the page look more appealing to the reader. – The main section of the website is reserved for navigation tools to various articles. – A grid system is often used to help separate areas of the website and presents the information in small easily accessible portions.
  • 3. Images – Images really help the visuals of the website. – Certain links to other pages are highlighted with images. – Images can often be presented in a pin board style. – Images must be high quality and presented well.
  • 4. Coding – Most websites have moving images, are usually presented as a slideshow. – They often include audience interactivity. – Usually regional websites contain sections where people could comment/ have discussions if they wanted to. – Music websites often use downloadable audio files whilst arty website may use downloadable images.
  • 5. Difference with genre – A genre has a large impact on how a website looks. – A news style website would use a tabloid format. – A fashion website will be more informal. – Codes and conventions are used to allow the audience to recognize the genre.
  • 6. Heading/banner – Can be found across the top of the website. – Include conventions such as mastheads, logos, contact details, navigational links, straplines and social media links. – Often spans the entire width of the website.
  • 7. Navigation bar – Situated at the top of the website page. – Helps to direct the reader to various pages on the site. – Helps organise the website.
  • 8. Typography – Unique font is used for certain conventions like mastheads and headlines giving them some uniqueness. – Articles are written in plain font allowing the interface to continue being user friendly.
  • 9. Advertisements – Adverts tend to have their own boxes often located at the bottom of the page or down the sides. – Adverts are tailored to readers based on their search history so the adverts got appeal to them. – They are also genre related, with fashion websites containing advertisments for clothing stores.