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Webmedia Group
Andre Krull
Member of the Board

Oracle Day, March 11 2011
Webmedia Group
Software solutions company
Customers in over 60 countries

9 offices in 6 countries
390 employees & growing
YoY growth since founding,
profitable since 2002

Among fastest growing technology
companies in CEE and EMEA (Deloitte
Technology Fast 500)

„Best Company to Work For“ in
Estonia 2008 & 2010
Growing and profitable company
18,0

16,0

14,0

12,0

10,0

 8,0

 6,0

 4,0

 2,0

  -
       2004   2005     2006    2007   2008    2009    2010   2011 (F)

                     Revenue (mEUR)   EBITDA (mEUR)
Beating the cycle
20
18
16
14
12
10
8
6
4
2
-
        2005      2006       2007     2008      2009      2010      2011
      Estonian GDP (EUR billion)    Webmedia Grup revenue (EUR million)
Ingredients
 Vision & ambition
 People
 Adaptability
 Hard work
 X-factor
VISION & AMBITION
The beautiful „lost“ years
Estonia 2000-2007 – fat and
happy frogs in a small pond
How Estonia sees the world


                                                Putin, Moscow, oil
New York, Obama                                 transit. Dangerous!
and Silicon Valley.
Big money but too
far…                                             Baruto, Peking,
                       Failed real-estate        Chicken Tikka
                       investments.              Masala, many
     Samba, Cuba,                                many people.
     Chavez, Mojito.
     Interesting but                                  Oil, $$$, Muslims
     dangerous!                                       and Jihad.
                       Sharm-el-Sheikh – nice         Dangerous!
                       and warm. Nigerian e-
                       mails, Darfur, piracy.
                       Dangerous!
Where is Webmedia going?
                  going?
      Baltics & Nordics
  Target: Keep market leader
   position in Baltics, strong
      position in Nordics


New Europe, Central Asia and
             Africa
Target: market leader position in
  Public Finance Management
  and strong player in eHealth



          Gulf Region
Target is quality leader position
     on selected markets
Software development
Public Finance Management



            Integrated Public
          Finance Management
          – budget preparation,
              execution, and
             control, Treasury
               management
eHealth
•   Hospital management
•   eDiagnostics
•   Picture Bank
•   National Health Record
•   Health Integration Platform
Research & Development
Incubation
 Information management (MicroLink team)
 Application management (SLA with cloud)
 Destination marketing
 ---
 Eesti E-arvete Keskus
 Fits.me
 E-kool
 STACC
Keywords
 Long-term approach towards
 customers
 Take responsibility
 Mindset: sell now – worry later ?
 Industrialization of IT
 How to bet on the right technologies?
PEOPLE
Keywords
 Methodology vs people
 We are always trying to find people
 who are smarter than we are
 What do you do when things get
 rough – invest!
 Sharing of success
(Un)paid advertisement!

 We are looking for crazy people
  who are ready to work abroad
(Russia, Central Asia, Middle-East
and Africa) in challenging projects
ADAPTABILITY
Cultures are different

“I buy from my cousin”        “Please stop corruption
   * Old Mozambique             immediately … or at
     proverb                    least let me get my
                                share”
“You do not get fired for        * Old Balkan proverb
  buying from IBM”
   • Old Scandinavian         “Everything will happen at
     proverb                    the right time but not
                                necessarily on the
“I don’t like monopolies, I     agreed time”
   just want one”               * Old Arab proverb
   * Old Chinese proverb
WHY IS IT SO DIFFICULT FOR
US TO DO BUSINESS ABROAD
VS
VS
It does not matter how you want to
  sell, it is how the customer wants
                  to buy!

If we cannot sell ourselves, let us
  find people who can do it for us!
HARD WORK
How to generate more value?
                     value?
 Step 0: Location-independent delivery
 capability
 Step 1: Packaging
 Step 2: Industry Expert Brand
 Step 3: Safe Choice brand
X-FACTOR
Even if you are doing everything right,
you might still not get it. You just have
a higher chance ☺

Often it is fighting with a toothpick
against 10 swords

Dreaming is very important!!!
THANK YOU!
      YOU!
ADDITIONAL INFORMATION @
HTTP://WWW.FACEBOOK.COM/WEBMEDIA.EE :)

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Webmedia international expansion - Andre Krull

  • 1. Webmedia Group Andre Krull Member of the Board Oracle Day, March 11 2011
  • 2. Webmedia Group Software solutions company Customers in over 60 countries 9 offices in 6 countries 390 employees & growing YoY growth since founding, profitable since 2002 Among fastest growing technology companies in CEE and EMEA (Deloitte Technology Fast 500) „Best Company to Work For“ in Estonia 2008 & 2010
  • 3. Growing and profitable company 18,0 16,0 14,0 12,0 10,0 8,0 6,0 4,0 2,0 - 2004 2005 2006 2007 2008 2009 2010 2011 (F) Revenue (mEUR) EBITDA (mEUR)
  • 4. Beating the cycle 20 18 16 14 12 10 8 6 4 2 - 2005 2006 2007 2008 2009 2010 2011 Estonian GDP (EUR billion) Webmedia Grup revenue (EUR million)
  • 5. Ingredients Vision & ambition People Adaptability Hard work X-factor
  • 8. Estonia 2000-2007 – fat and happy frogs in a small pond
  • 9.
  • 10. How Estonia sees the world Putin, Moscow, oil New York, Obama transit. Dangerous! and Silicon Valley. Big money but too far… Baruto, Peking, Failed real-estate Chicken Tikka investments. Masala, many Samba, Cuba, many people. Chavez, Mojito. Interesting but Oil, $$$, Muslims dangerous! and Jihad. Sharm-el-Sheikh – nice Dangerous! and warm. Nigerian e- mails, Darfur, piracy. Dangerous!
  • 11. Where is Webmedia going? going? Baltics & Nordics Target: Keep market leader position in Baltics, strong position in Nordics New Europe, Central Asia and Africa Target: market leader position in Public Finance Management and strong player in eHealth Gulf Region Target is quality leader position on selected markets
  • 13. Public Finance Management Integrated Public Finance Management – budget preparation, execution, and control, Treasury management
  • 14. eHealth • Hospital management • eDiagnostics • Picture Bank • National Health Record • Health Integration Platform
  • 15.
  • 17. Incubation Information management (MicroLink team) Application management (SLA with cloud) Destination marketing --- Eesti E-arvete Keskus Fits.me E-kool STACC
  • 18. Keywords Long-term approach towards customers Take responsibility Mindset: sell now – worry later ? Industrialization of IT How to bet on the right technologies?
  • 20. Keywords Methodology vs people We are always trying to find people who are smarter than we are What do you do when things get rough – invest! Sharing of success
  • 21. (Un)paid advertisement! We are looking for crazy people who are ready to work abroad (Russia, Central Asia, Middle-East and Africa) in challenging projects
  • 23. Cultures are different “I buy from my cousin” “Please stop corruption * Old Mozambique immediately … or at proverb least let me get my share” “You do not get fired for * Old Balkan proverb buying from IBM” • Old Scandinavian “Everything will happen at proverb the right time but not necessarily on the “I don’t like monopolies, I agreed time” just want one” * Old Arab proverb * Old Chinese proverb
  • 24. WHY IS IT SO DIFFICULT FOR US TO DO BUSINESS ABROAD
  • 25. VS
  • 26. VS
  • 27. It does not matter how you want to sell, it is how the customer wants to buy! If we cannot sell ourselves, let us find people who can do it for us!
  • 29.
  • 30. How to generate more value? value? Step 0: Location-independent delivery capability Step 1: Packaging Step 2: Industry Expert Brand Step 3: Safe Choice brand
  • 32. Even if you are doing everything right, you might still not get it. You just have a higher chance ☺ Often it is fighting with a toothpick against 10 swords Dreaming is very important!!!
  • 33. THANK YOU! YOU! ADDITIONAL INFORMATION @ HTTP://WWW.FACEBOOK.COM/WEBMEDIA.EE :)