Business in Bajio is a bimonthly digital publication for the Bajio region of Mexico that provides concise, reliable business news and information. It aims to update busy executives on marketing, business, technology, and other topics. The publication has over 10,000 readers across sectors in Aguascalientes, Guanajuato, Queretaro, San Luis Potosi, Zacatecas and Jalisco. It offers advertising options such as sponsored ads and featured articles to promote companies in the region.

1. Media Kit 2011
www.businessinbajio.com
info@businessinbajio.com

2. Justification
There is currently a myriad of information pertaining to all
genres which is impossible to unravel as a result of its large
amount of contents. Business in Bajio offers the best and
most updated news to those businessmen who lack sufficient
time in order to analyze, in a detailed manner, the information
presented in newspapers, television, radio, magazines,
bulletins, etc. Hence, they will be able to be updated with
regard to various topics related to Marketing, Business,
Innovations in Information Technology, Advertising, Human
Resources, and such.
.

3. Editorial Profile
Bimonthly Digital publication for the Bajio region, employing an
editorial style which is characterized by creativity, reliability,
ethics, and efficacy.
BandM will portray an image will be contemporary, lively, fresh
and
dynamic, thus making the publication rather appealing. Its
objective will be to keep high level executives concerned
about issues such as the country’s development, within the
Bajio region, in order for them to make wise decisions and to
attain a practical understanding of trade negotiations
BandM will be a spearhead publication that will act as an
upgrade and feedback tool.

4. Reader Profile
Busines leaders, directors, high executives, and individuals in
charge of various departments who are liable for their
subordinates in order to achieve common objectives for the
company.
Individuals responsible for making purchase related decisions in
one of the most powerful regions in the country.
NSE: ABC+: 85%
C: 15%
• Upper Management: 17%
• Functional Managers: 21%
• Executives: 29%
• Engineering / Purchases: 3%
• Universities: 30%

5. MediaKit
Periodicity:
Issued bimonthly
Circulation:
Companies pertaining to the following sectors: Industrial,
Trade, Tourism, Power and Electricity, Business, Textile,
Food and Agriculture, Marketing and Publicity.
Audience:
More than 10,000 readers from various driving sectors
that make business in the Bajio region.
Distribution:
Aguascalientes, Guanajuato, Queretaro, San Luis Potosi,
Zacatecas and Jalisco
Scope:
More than 5 individuals within a given company, since it
is a digital means which can be readily transferred.

6. Sections
Editorial
Local News: The best local level marketing news.
Events: Events to be held during the following month (pertaining to all scopes).
Bajio Business News: The best headlines from the country’s central region.

7. 10 High Impact Reasons Why You Should Consider
BusinessinBajio as Part of Your 2011 Guidelines
1. Digital advertising increases the effectiveness of traditional media in addition to increasing
the purchase intention as well as the scope of campaigns developed in traditional media,
such as the radio, TV, and printed media. Source: NFO Infratest.
2. BusinesinBajio reaches 6 states within the Mexican Bajio region: Aguascalientes, Guanajuato,
Jalisco, Queretaro, San Luis Potosi, and Zacatecas.
3. BusinesinBajio has a readership made up by more than 10,000 individuals.
4. It is present in the most important Social Networks.
5. It reaches more than 3 individuals within the same organization or company.
6. It reaches the country’s main economic sectors.
7. It possess a truly valuable editorial content, since national and international collaborators
contribute by sending articles.
8. It includes 20 highly interesting sections for individuals involved in Business and Marketing.
9. Your company will be advertised in digital media for one year, thus helping reinforce your
Branding efforts.
10. Advertising material recall and purchase intentions improve when traditional and digital
media unite. Source: NFO Infratest.

9. Frequency Discounts
ADVERTISING FEATURE (cost per page) $ 8,500.00 pesos plus tax
This is a type of article aimed at providing information on a given enterprise,
including details regarding its foundations, beginning, development and goals. It
must include images and general interest information.
Ad design $ 850.00 pesos plus tax

10. Business in Bajio
Closing Dates
2011 Editions
• April - May 8 April
• June- July 6 June
Digital Material
Specifications
• August – September 8 August
All files must be in
high resolution • October - November 3 October
digital jgp format,
(150 dpis). • December – January 2012 5 December

11. Online Sponsorships Ads
“Diamond” Sponsorship Ad
www.businessinbajio.com
Size: 469 wide x 90 high
Duration: One month
Position: Shared (2 sponsorship ads)
Investment: $ 10,000.00
Rate does not include tax

12. Online Sponsorships Ads
“Silver” Sponsorship Ad
www.businessinbajio.com
Size: 205 wide x 114 high
Duration: One month
Position: Single ad (not shared)
Investment: $ 8,000.00
Rate does not include tax

13. Online Sponsorships Ads
“Star” Sponsorship Ad
www.businessinbajio.com
Size: 150 wide x 194 high
Duration: One month
Position: Single ad (not shared)
Investment: $ 9,000.00
Rate does not include tax

14. Contact information
ssanchez@businessinbajio.com

15. www.businessinbajio.com