Barbara Tassa and Danny Wang are co-founders of WeblishPal, an online education startup. They will discuss their perspectives on starting an online business. Danny has experience as an entrepreneur in China and has an MBA, while Barbara has a marketing background and an MBA from Rotman. WeblishPal allows users to search for tutors, sign up for classes, and have video chat sessions. The presentation will inspire attendees by sharing stories of successful startups, illuminate key aspects of starting an online business, and instruct attendees on WeblishPal's process for developing their idea from identifying customer needs to testing and refining their product.

1. Online Startups Talk
North York Public Library
WeblishPal
Barbara Tassa & Danny Wang
barbara@weblishpal.com
danny@weblishpal.com

2. Inspire. Illuminate. Instruct.

3. The Caveat: This is our perspective.

4. Who are we?
Danny Wang, co-founder Barbara Tassa, co-founder
- Experienced China Entrepreneur and a - Salesand consulting professional
Software Architect - MBA Graduate from the Rotman
School of Management in Toronto
- MBA graduate from the Rotman School
- Responsible for North American
of Management
strategy & marketing for WeblishPal
- Responsible for technology & Chinese
market development for WeblishPal

5. Search Tutors, Sign up for Class, Start Video Chatting!

6. The Inspirational
Photo Credit: Jeff Monk
(www.pushthepixel.com)

7. Successful Startups

8. The Illuminating
Photo Credit: Jeff Monk (www.pushthepixel.com)

9. What do you see?

10. >> Problem<<
(Start here)
Sales &
Customers
Distribution
Design &
Marketing
Development
Parts &
Manufacturing

11. The Instructional

12. How did we actually start a web
startup?
Identify Design &
Functional Coding, Beta Rinse,
Customer Prototype Wireframe
Specs Q&A Testing Refine
Problem Solution

13. Customer Problem
Identify Design &
Functional Coding, Beta Rinse,
Customer Prototype Wireframe
Specs Q&A Testing Refine
Problem Solution

14. Design, Prototype & Wireframe
Identify Design &
Functional Coding, Beta Rinse,
Customer Prototype Wireframe
Specs Q&A Testing Refine
Problem Solution

15. Creating Functional Specs, Coding and
Q&A
Identify Design &
Functional Coding, Beta Rinse,
Customer Prototype Wireframe
Specs Q&A Testing Refine
Problem Solution

16. Testing & Refining
Identify Design &
Functional Coding, Beta Rinse,
Customer Prototype Wireframe
Specs Q&A Testing Refine
Problem Solution

17. The Other Important Stuff

18. Your team.

19. Getting the word out & the
customer conversion funnel.

20. Investors.

21. Network, network, network.
…then network some more…

23. Resources for every startup…a starting point
• Industry news & info:
– Websites & twitter feeds: techcrunch.com, techmeme.com, news.ycombinator.com,
techstars.org, techmeme.com; venturehacks.com, techvibes.com, starupdigest.com,
sprouter.com, inc.com,
• Startup people to follow:
– Guy Kawasaki (http://blog.guykawasaki.com)
– Dave McClure (500starups.com)
– JS Cournoyer (trueventures.com)
– David Crow (startupnorth.com)
– Soniya Monga (LinkedIn.com)
– Matt Mireles (Speakertext.com)
– Satish Kanwar (jetcooper.com)
• Local resources & Events:
– MaRSdd.com, TieToronto.org, Venturelab.ca, ING café, Centre for Social Innovation, Startup
Drinks, Lean Coffee TO, Startup Weekend…
• Online tech related resources:
– Elance.com, odesk.com, 99designs.com, w3schools.com, codeacademy.com