The document outlines a roadmap for bootstrapping a startup, detailing essential steps from concept creation to launch and growth, including market research and team building. It emphasizes the importance of understanding customer pain points, estimating market size, and developing effective revenue models. Additionally, it highlights key skills required for startup success and the significance of community engagement and pitching for funding.

1. Bootstrapping your Startup
Learn to Code
May 17, 2013
Barbara Tassa, Co-Founder
barbara@weblishpal.com
twitter: @barbie_t or @weblishpal
Skype: barbara.tassa
Monday, May 20, 13

2. Path to Success
1. Concept
2. Identify problem, solution, market research,
rough business plan how to make money
4. Hire Rockstar Team
5. Build Amazing Product
3. Raise Funding
6. Launch
7. Grow Revenues
8. Acquisition / IPO
Monday, May 20, 13

3. Real Startup Roadmap
1. Concept Genesis
2. Identify problem, solution, market research, rough business
plan how to make money
3. Form Team
4. Prototype
5. User Testing
6. Revisions
7. User Testing
8. Build
9. Select Beta User Base
11. Track User Growth /
Show Revenue Potential
10. Launch
<<<ConstantPitching>>>
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4. It’s a hard knock life...
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5. What You Should Know How To Do
1. Clearly Identify Your Problem & Customer
2. Estimate Market Size
3. How you will make money
4. Prototype, Show Customers, Iterate
5. Skill sets you need to add to your startup
6. Realistically estimate costs & runway
7. Work Within the Startup Community
8. Pitch
9. Manage a Team
10. Manage Yourself
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6. *Plan for No Money
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7. 1. Problem &
Customer
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8. Problem Q’s
1. Who is your end paying customer?
2. How “painful” is the problem?
3. How do they currently resolve pain?
4. How many people share this problem?
5. Is it feasible to get paid for resolving this
problem?
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9. User Personas + Stories
Who am i?
My Attitudes
What I care about
My Goals
My Interests
My Personality
My Skills
My Dreams
My Relationship with Tech
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10. 2. Market Info
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11. Key Market Metrics
1. Market Size = Total Units * Price
2. Your Market Potential (or Share):
10% of Market (not ideal)
or bottom up (California Wineries)
3. Your Price
Average Market Price? Higher? Lower? Why?
4. Growth
why: Growth Drivers (tech, demographics, migration, etc)
how much: %
for how long: next 5 years
5. Competitors
How many?
Share for each?
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12. 3. Making Money
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13. Type of Revenue Models
1. Subscription
ex. Netflix, Crunch Gym
2. Advertising
ex. Google
3. Direct Purchase
ex. Amazon, Zappos, Safeway
4. Rental / Pay-per-Use
ex. Rent the Runway, Zipcar
5. Transaction Fees
ex. PayPal, Visa
6. Leads/Referrals
ex. Trulia, Zillow, LearnHub
7. Time/Consulting
ex. McKinsey
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14. Testing Revenue Streams
1. Landing Pages
2. Google Ad Test
3. FB Ad test
4. People you know buying
5. Where else can you reach customers?
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15. 4. Prototyping
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16. Types of Prototypes
1. Paper
2. Keynote/Word
3. Coded
$, fast
$$$, time
consuming
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17. 5. Skill Sets
Coder
Biz Designer
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18. 6. Financial Projections
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19. 7. Startup Community
1. Startup Events
- Demo nights, hackathons, meetups, coffees
2. Consultants
- Know what you’re getting into
3. VCs, Angels
- Build relationships
Overall: what can YOU do for other people?
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20. 8. Pitching
7 Second
30 Second
2 min
5 min
20 min
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21. 8. Pitching
A. Build Relationships
B. Find alternate sources of funding
(grants, hackathons, crowdfunding)
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22. 9. Managing Team
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23. 10. Managing Yourself
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