This document provides an overview of a webinar on best practices for bid and proposal writing. It discusses common blunders in writing, such as being wordy, technical, or focused on impressing the reader rather than the customer's needs. It also outlines wonders that work, such as having a clear focus on the customer, answering their questions directly, and using concise language. The webinar covers tools for effective writing like outlining and revising, as well as examining proposals based on criteria like clarity, conciseness, correctness, and customer focus. Emerging technologies like artificial intelligence in writing are also discussed, noting both potential benefits and cautions.
Session 5: Shipley Associates - 7 Pillars of Effective ProposalsVisibleThread
This document discusses the 7 pillars of effective proposals: compliance, responsiveness, competitive focus, sales discriminators, win strategy, quality of writing, and visualization. It provides tips for implementing each pillar when planning, organizing, writing, examining and revising a proposal. Key aspects include knowing the customer's evaluation method and hot buttons, organizing around their needs, using benefits-focused and customer-centered language, and ensuring the proposal clearly addresses strengths, weaknesses and value proposition. The goal is to present a proposal that is compliant, responsive to requirements and needs, competitively differentiated, and conveys what's in it for the customer.
Jack Brown has created a 100-day plan as the new Director of Project Management to establish initial priorities, build foundations, and deliver early wins. The plan involves conducting briefings to gather input, establishing management style and direction, identifying issues and opportunities, and creating measurable initiatives. Key activities in the initial period include meeting with stakeholders, assessing resources and processes, and piloting improvements to build confidence and momentum.
Description about agile practices in details for agile team members, agile practitioners, leaders and scrum coaches. This will help in understanding the agile practices better.
This document provides definitions and explanations of key terms and artifacts used in Scrum project management. It describes the product backlog, sprint backlog, daily scrum, sprint planning meeting, sprint review, and sprint retrospective. It also outlines the roles of the product owner, scrum master, and scrum team, and includes a glossary of additional Scrum terms.
Project Management To Project Governance , Knowledge Managementsubramanian K
The document discusses the importance of integrating project management, knowledge management, and productivity as key parts of IT governance. It notes that effective project governance can increase the realized value of projects by 10% and reduce business risks by half. Good project governance requires well-defined structures, roles and responsibilities, policies, and metrics to measure success. Knowledge management and an understanding of what to do and how to do it are also important aspects of effective project governance.
Actual Cost Vs Budget PowerPoint Presentation Slides SlideTeam
The document provides budget and actual cost comparisons for various expenses. The raw material costs were $30,000 or 25% over budget due to an increase in raw material prices. A quarterly budget analysis shows variances between budgeted and actual revenues, expenses, and net income. A flexible budget analysis scales variable costs based on a 25% increase in production units from the original budget.
Project Management Professional (PMP), Certification Study Guide. To assist PMI candidates for completing the PMI certification exam administered by the Project Management Institute. Content is from “A Guide To The Project Management Body Of Knowledge” (PMBOK)
www.pmi.org
For PMP Certification Training please contact us on +1 281-670-7466 || sabya@trainerkart.com || www.trainerkart.com
Agile project kick off from the trenchesGeorge Stamos
This document outlines the process for an agile project kick-off meeting. It discusses preparing for the meeting by defining the project scope and vision, managing stakeholders, setting up collaboration tools, and establishing continuous integration. The execution section describes calling the kick-off meeting, presenting the project details, agreeing on working agreements and processes, managing stakeholders, conducting a competence gap analysis, and initiating risk management planning. The goal is to provide all necessary information and set expectations to start the project with confidence.
Session 5: Shipley Associates - 7 Pillars of Effective ProposalsVisibleThread
This document discusses the 7 pillars of effective proposals: compliance, responsiveness, competitive focus, sales discriminators, win strategy, quality of writing, and visualization. It provides tips for implementing each pillar when planning, organizing, writing, examining and revising a proposal. Key aspects include knowing the customer's evaluation method and hot buttons, organizing around their needs, using benefits-focused and customer-centered language, and ensuring the proposal clearly addresses strengths, weaknesses and value proposition. The goal is to present a proposal that is compliant, responsive to requirements and needs, competitively differentiated, and conveys what's in it for the customer.
Jack Brown has created a 100-day plan as the new Director of Project Management to establish initial priorities, build foundations, and deliver early wins. The plan involves conducting briefings to gather input, establishing management style and direction, identifying issues and opportunities, and creating measurable initiatives. Key activities in the initial period include meeting with stakeholders, assessing resources and processes, and piloting improvements to build confidence and momentum.
Description about agile practices in details for agile team members, agile practitioners, leaders and scrum coaches. This will help in understanding the agile practices better.
This document provides definitions and explanations of key terms and artifacts used in Scrum project management. It describes the product backlog, sprint backlog, daily scrum, sprint planning meeting, sprint review, and sprint retrospective. It also outlines the roles of the product owner, scrum master, and scrum team, and includes a glossary of additional Scrum terms.
Project Management To Project Governance , Knowledge Managementsubramanian K
The document discusses the importance of integrating project management, knowledge management, and productivity as key parts of IT governance. It notes that effective project governance can increase the realized value of projects by 10% and reduce business risks by half. Good project governance requires well-defined structures, roles and responsibilities, policies, and metrics to measure success. Knowledge management and an understanding of what to do and how to do it are also important aspects of effective project governance.
Actual Cost Vs Budget PowerPoint Presentation Slides SlideTeam
The document provides budget and actual cost comparisons for various expenses. The raw material costs were $30,000 or 25% over budget due to an increase in raw material prices. A quarterly budget analysis shows variances between budgeted and actual revenues, expenses, and net income. A flexible budget analysis scales variable costs based on a 25% increase in production units from the original budget.
Project Management Professional (PMP), Certification Study Guide. To assist PMI candidates for completing the PMI certification exam administered by the Project Management Institute. Content is from “A Guide To The Project Management Body Of Knowledge” (PMBOK)
www.pmi.org
For PMP Certification Training please contact us on +1 281-670-7466 || sabya@trainerkart.com || www.trainerkart.com
Agile project kick off from the trenchesGeorge Stamos
This document outlines the process for an agile project kick-off meeting. It discusses preparing for the meeting by defining the project scope and vision, managing stakeholders, setting up collaboration tools, and establishing continuous integration. The execution section describes calling the kick-off meeting, presenting the project details, agreeing on working agreements and processes, managing stakeholders, conducting a competence gap analysis, and initiating risk management planning. The goal is to provide all necessary information and set expectations to start the project with confidence.
Learn the fundamentals of Lean-Agile project portfolio management.
This is the Lean PPM part of the Lean-Agile Project Management (LeanPM®) training developed by the Lean Project Management Foundation.
Read the full chapter on www.leanpm.org.
This document provides an overview of key concepts for the PMP exam presented by Saad Merie, a PMP holder at Engosoft. It covers the exam structure and requirements, the PMBOK framework and knowledge areas, project lifecycles, and common terms. It also includes examples of exam questions and their answers. The presentation aims to help participants understand what is tested on the PMP exam and how to prepare for it.
This document contains definitions for various project management terms from the PMBOK Guide 5th edition. It includes definitions for over 100 terms ranging from acceptance criteria and activity attributes to quality tools and work performance measurement. For each term there is a brief 1-2 sentence definition of its meaning in the context of project management.
To be successful, a project team must select appropriate processes to meet objectives, use a defined adaptable approach, establish stakeholder communication and engagement, comply with requirements, and balance constraints. There are five process groups: initiating, planning, executing, monitoring/controlling, and closing. The initiating group defines the initial scope and resources. Planning designs the success scheme through progressive elaboration. Executing coordinates execution according to plans. Monitoring/controlling tracks progress and initiates changes. Closing finalizes all activities and formally closes the project.
PMP® Training Video | PMBOK® Guide Sixth Edition Training | PMP® Certificatio...Edureka!
***** PMP® Training : https://www.edureka.co/pmp *****
This Edureka tutorial on PMP® Training will give you a complete insight of PMP® Certification along with various integral topics of PMP and its exam preparation process. This tutorial helps you to learn the following topics:
1. Project & Importance of Project Management
2. Relationship of Project, Program, Portfolio & Operations Management
3. Key Components of Project Management
4. Tailoring
5. Project Management Business Documents
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I delivered this talk at 8012 Design Center. The talk explores what kind of problems agile and design thinking help explore individually, and whether there are opportunities to combine them in solving some kind of problems?
Project communications management involves identifying stakeholders, planning communications, distributing information, managing stakeholder expectations, and reporting performance. Effective communication is key, as project managers spend most of their time communicating. The communication process includes encoding messages, transmitting messages through a medium which can include noise, and decoding the message. Planning communications involves analyzing requirements, selecting communication methods and models. Information is then distributed according to the plan using various written and verbal techniques. Stakeholder expectations are managed through applying communication and interpersonal skills. Performance is reported using tools like Gantt charts and S-curves.
Scrum is a framework for managing product development that divides work into sprints. Key roles include the Product Owner who manages the product backlog, the Development Team who does the work, and the Scrum Master who facilitates the process. The team holds regular stand-up meetings, sprint planning meetings, sprint reviews, and retrospectives. They track progress using artifacts like the product backlog, sprint backlog, and burndown charts. The framework aims to be transparent, inspect progress frequently, and adapt as needed.
This document discusses the challenges that project management offices (PMOs) face with the rise of Agile methods like Scrum, and strategies for transforming the PMO to better support Agile. It outlines how traditional PMO functions can conflict with Agile by creating overhead and misaligned processes. The document then describes how to create an "Agile PMO" by running it as a Scrum team, focusing on business outcomes rather than deadlines, using lightweight tools, and emphasizing coaching, training, and consistency across Scrum teams. The goal is for the PMO to empower Scrum teams rather than act as a "process police."
End to End business analysis prior to Agile, sprint-driven build explained with work products and deliverables that contracts require. Role of business analyst in each workflow explained in detail.
[Stretch 2023] We're in it together and other perspectives on effective produ...Jason Yip
The document outlines Jason Yip's perspective on effective product development culture, which consists of 3 core beliefs, 8 guiding principles, and 9 key practices. The 3 core beliefs are that teams should operate with the mindsets that they are "in it together," people are trustworthy, and performance comes from playfulness. The 8 guiding principles include consent over consensus, autonomy with clear intent, and thinking big while working small. The 9 key practices are aligned autonomous cross-disciplinary teams, test-driven development, continuous delivery, and developing T-shaped individuals.
This webinar will provide a basic introduction to budgeting in a nonprofit setting. Attendees will learn how to prepare and strategically use budgets for their organization.
Plan Resource Management involves defining how to estimate, acquire, manage, and use team and physical resources for a project. Key inputs include the project charter, management plan, and documents. Expert judgement, data representation techniques, organizational theory, and meetings are used. The main outputs are a resource management plan defining resource roles and control, a team charter establishing guidelines, and updates to documents like the assumption and risk logs.
Meaning
•Management accounting, also called managerial accounting or cost accounting, is the process of analyzing business costs and operations to prepare internal financial report, records, and account to aid managers’ decision making process in achieving business goals.
•In other words, it is the act of making sense of financial and costing data and translating that data into useful information for management and officers within an organization.
This document provides an introduction to agile project management. It begins by contrasting traditional project management, which relies on upfront planning, with agile project management, which uses iterative development cycles. The key principles of agile project management are then outlined, including a focus on customer value, iterative and incremental delivery, experimentation and adaptation, self-organization, and continuous improvement. Popular agile methods like Scrum, Extreme Programming, and others are briefly described. The remainder of the document focuses on how the Scrum methodology works in practice and some of the challenges of applying agile principles to large projects.
PMP Chap 5 - Project Scope Management - Part 2Anand Bobade
The document discusses creating a work breakdown structure (WBS) as part of project scope management. It explains that a WBS subdivides project deliverables and work into smaller, more manageable components. It provides details on defining a WBS, including inputs like the scope management plan, project scope statement, and requirements documents. Techniques for creating a WBS involve decomposition and expert judgement. The main outputs are the scope baseline, which includes the project scope statement, WBS, and WBS dictionary, and updates to project documents.
The document provides an overview of the Scrum agile framework for software development. It defines Scrum, outlines its history and components, and describes key aspects like roles, artifacts, and the sprint process. Scrum uses short development iterations called sprints to incrementally develop working software, with daily stand-ups and sprint planning and review meetings. Roles include the product owner, scrum master, and self-organizing cross-functional team. Artifacts include the product and sprint backlogs and burn down charts. The document also discusses scaling Scrum for large projects.
Introduction to Agile Project Management and ScrumVoximate
The document summarizes key concepts of agile software development methodologies like Scrum and Kanban. It discusses problems with traditional waterfall methods and why user stories, short sprints, and continuous feedback are better approaches. Key points covered include writing short user stories to represent features, estimating story efforts in relative points, committing to stories per sprint, daily standups, and using burn down charts to track progress.
The document provides an overview of the plan evaluation process. It discusses the importance of conducting evaluations of projects and plans to ensure objectives are being met. Key points include:
- Evaluations should be done periodically, both during and after a project or plan, to assess progress and make improvements.
- An evaluation committee with multi-disciplinary experts should be formed to conduct in-depth reviews and evaluations.
- The evaluation process involves experts reviewing proposals independently and preparing consensus reports to evaluate how well criteria are addressed.
- Evaluations are done against defined criteria on a scale, and thresholds can determine if proposals pass or fail certain criteria. Results are used to prioritize projects and provide feedback.
The reality is that a paradigm shift is needed to enable the Agile PMO to deliver the correct support and provide an acceptable level of guidance for project managers in a collaborative and co-operative approach.
This will result in the ability to work with the project and business teams to fast track projects through to delivery while ensuring that the components of the triple constraints evolves into a managed agile enterprise project and programme environment.
Content itself is the biggest obstacle keeping marketers from taking better advantage of
SlideShare — that is, the obstacle of coming up with content ideas for SlideShare presentations.
After all, once you decide on a concept and structure for a presentation, finishing the presentation usually moves forward quite nicely. The hard part is coming up with the initial idea.
To help you get over that hurdle, here are 12 easy-to-create SlideShare ideas — enough for a year’s worth of monthly presentations. These ideas are followed by tips for putting them to work, and for leveraging your completed SlideShare presentations.
The document discusses proposal content management and the role of a content manager. It begins with an overview of common challenges organizations face with proposal development and how content management provides a structured approach to improve communication and sales effectiveness. The document then discusses what content management is, the benefits it provides, and options for content management systems. It emphasizes that high quality source content is essential for an effective system. The role of a content manager is described as organizing, reviewing, improving, updating, adding and archiving content.
Learn the fundamentals of Lean-Agile project portfolio management.
This is the Lean PPM part of the Lean-Agile Project Management (LeanPM®) training developed by the Lean Project Management Foundation.
Read the full chapter on www.leanpm.org.
This document provides an overview of key concepts for the PMP exam presented by Saad Merie, a PMP holder at Engosoft. It covers the exam structure and requirements, the PMBOK framework and knowledge areas, project lifecycles, and common terms. It also includes examples of exam questions and their answers. The presentation aims to help participants understand what is tested on the PMP exam and how to prepare for it.
This document contains definitions for various project management terms from the PMBOK Guide 5th edition. It includes definitions for over 100 terms ranging from acceptance criteria and activity attributes to quality tools and work performance measurement. For each term there is a brief 1-2 sentence definition of its meaning in the context of project management.
To be successful, a project team must select appropriate processes to meet objectives, use a defined adaptable approach, establish stakeholder communication and engagement, comply with requirements, and balance constraints. There are five process groups: initiating, planning, executing, monitoring/controlling, and closing. The initiating group defines the initial scope and resources. Planning designs the success scheme through progressive elaboration. Executing coordinates execution according to plans. Monitoring/controlling tracks progress and initiates changes. Closing finalizes all activities and formally closes the project.
PMP® Training Video | PMBOK® Guide Sixth Edition Training | PMP® Certificatio...Edureka!
***** PMP® Training : https://www.edureka.co/pmp *****
This Edureka tutorial on PMP® Training will give you a complete insight of PMP® Certification along with various integral topics of PMP and its exam preparation process. This tutorial helps you to learn the following topics:
1. Project & Importance of Project Management
2. Relationship of Project, Program, Portfolio & Operations Management
3. Key Components of Project Management
4. Tailoring
5. Project Management Business Documents
Follow us to never miss an update in the future.
Instagram: https://www.instagram.com/edureka_learning/
Facebook: https://www.facebook.com/edurekaIN/
Twitter: https://twitter.com/edurekain
LinkedIn: https://www.linkedin.com/company/edureka
I delivered this talk at 8012 Design Center. The talk explores what kind of problems agile and design thinking help explore individually, and whether there are opportunities to combine them in solving some kind of problems?
Project communications management involves identifying stakeholders, planning communications, distributing information, managing stakeholder expectations, and reporting performance. Effective communication is key, as project managers spend most of their time communicating. The communication process includes encoding messages, transmitting messages through a medium which can include noise, and decoding the message. Planning communications involves analyzing requirements, selecting communication methods and models. Information is then distributed according to the plan using various written and verbal techniques. Stakeholder expectations are managed through applying communication and interpersonal skills. Performance is reported using tools like Gantt charts and S-curves.
Scrum is a framework for managing product development that divides work into sprints. Key roles include the Product Owner who manages the product backlog, the Development Team who does the work, and the Scrum Master who facilitates the process. The team holds regular stand-up meetings, sprint planning meetings, sprint reviews, and retrospectives. They track progress using artifacts like the product backlog, sprint backlog, and burndown charts. The framework aims to be transparent, inspect progress frequently, and adapt as needed.
This document discusses the challenges that project management offices (PMOs) face with the rise of Agile methods like Scrum, and strategies for transforming the PMO to better support Agile. It outlines how traditional PMO functions can conflict with Agile by creating overhead and misaligned processes. The document then describes how to create an "Agile PMO" by running it as a Scrum team, focusing on business outcomes rather than deadlines, using lightweight tools, and emphasizing coaching, training, and consistency across Scrum teams. The goal is for the PMO to empower Scrum teams rather than act as a "process police."
End to End business analysis prior to Agile, sprint-driven build explained with work products and deliverables that contracts require. Role of business analyst in each workflow explained in detail.
[Stretch 2023] We're in it together and other perspectives on effective produ...Jason Yip
The document outlines Jason Yip's perspective on effective product development culture, which consists of 3 core beliefs, 8 guiding principles, and 9 key practices. The 3 core beliefs are that teams should operate with the mindsets that they are "in it together," people are trustworthy, and performance comes from playfulness. The 8 guiding principles include consent over consensus, autonomy with clear intent, and thinking big while working small. The 9 key practices are aligned autonomous cross-disciplinary teams, test-driven development, continuous delivery, and developing T-shaped individuals.
This webinar will provide a basic introduction to budgeting in a nonprofit setting. Attendees will learn how to prepare and strategically use budgets for their organization.
Plan Resource Management involves defining how to estimate, acquire, manage, and use team and physical resources for a project. Key inputs include the project charter, management plan, and documents. Expert judgement, data representation techniques, organizational theory, and meetings are used. The main outputs are a resource management plan defining resource roles and control, a team charter establishing guidelines, and updates to documents like the assumption and risk logs.
Meaning
•Management accounting, also called managerial accounting or cost accounting, is the process of analyzing business costs and operations to prepare internal financial report, records, and account to aid managers’ decision making process in achieving business goals.
•In other words, it is the act of making sense of financial and costing data and translating that data into useful information for management and officers within an organization.
This document provides an introduction to agile project management. It begins by contrasting traditional project management, which relies on upfront planning, with agile project management, which uses iterative development cycles. The key principles of agile project management are then outlined, including a focus on customer value, iterative and incremental delivery, experimentation and adaptation, self-organization, and continuous improvement. Popular agile methods like Scrum, Extreme Programming, and others are briefly described. The remainder of the document focuses on how the Scrum methodology works in practice and some of the challenges of applying agile principles to large projects.
PMP Chap 5 - Project Scope Management - Part 2Anand Bobade
The document discusses creating a work breakdown structure (WBS) as part of project scope management. It explains that a WBS subdivides project deliverables and work into smaller, more manageable components. It provides details on defining a WBS, including inputs like the scope management plan, project scope statement, and requirements documents. Techniques for creating a WBS involve decomposition and expert judgement. The main outputs are the scope baseline, which includes the project scope statement, WBS, and WBS dictionary, and updates to project documents.
The document provides an overview of the Scrum agile framework for software development. It defines Scrum, outlines its history and components, and describes key aspects like roles, artifacts, and the sprint process. Scrum uses short development iterations called sprints to incrementally develop working software, with daily stand-ups and sprint planning and review meetings. Roles include the product owner, scrum master, and self-organizing cross-functional team. Artifacts include the product and sprint backlogs and burn down charts. The document also discusses scaling Scrum for large projects.
Introduction to Agile Project Management and ScrumVoximate
The document summarizes key concepts of agile software development methodologies like Scrum and Kanban. It discusses problems with traditional waterfall methods and why user stories, short sprints, and continuous feedback are better approaches. Key points covered include writing short user stories to represent features, estimating story efforts in relative points, committing to stories per sprint, daily standups, and using burn down charts to track progress.
The document provides an overview of the plan evaluation process. It discusses the importance of conducting evaluations of projects and plans to ensure objectives are being met. Key points include:
- Evaluations should be done periodically, both during and after a project or plan, to assess progress and make improvements.
- An evaluation committee with multi-disciplinary experts should be formed to conduct in-depth reviews and evaluations.
- The evaluation process involves experts reviewing proposals independently and preparing consensus reports to evaluate how well criteria are addressed.
- Evaluations are done against defined criteria on a scale, and thresholds can determine if proposals pass or fail certain criteria. Results are used to prioritize projects and provide feedback.
The reality is that a paradigm shift is needed to enable the Agile PMO to deliver the correct support and provide an acceptable level of guidance for project managers in a collaborative and co-operative approach.
This will result in the ability to work with the project and business teams to fast track projects through to delivery while ensuring that the components of the triple constraints evolves into a managed agile enterprise project and programme environment.
Content itself is the biggest obstacle keeping marketers from taking better advantage of
SlideShare — that is, the obstacle of coming up with content ideas for SlideShare presentations.
After all, once you decide on a concept and structure for a presentation, finishing the presentation usually moves forward quite nicely. The hard part is coming up with the initial idea.
To help you get over that hurdle, here are 12 easy-to-create SlideShare ideas — enough for a year’s worth of monthly presentations. These ideas are followed by tips for putting them to work, and for leveraging your completed SlideShare presentations.
The document discusses proposal content management and the role of a content manager. It begins with an overview of common challenges organizations face with proposal development and how content management provides a structured approach to improve communication and sales effectiveness. The document then discusses what content management is, the benefits it provides, and options for content management systems. It emphasizes that high quality source content is essential for an effective system. The role of a content manager is described as organizing, reviewing, improving, updating, adding and archiving content.
The document summarizes Sheri Jacobs' presentation on how to write effective marketing copy that sells. Some of the key points discussed include understanding your target audience and product, using stories and benefits to appeal to emotions, addressing objections with logic, employing triggers like curiosity and urgency to capture attention, and testing variables in marketing messages. Specific tactics are provided like using questions, numbers and "how to" in titles and keeping copy short with an emphasis on benefits.
Presentation given at TCUK 2010 entitled "Writing Bids" (PowerPoint 2003 version). Presentation written by Alison Reeves (Aims and Objectives) and delivered by Alison Peck (Clearly Stated).
This document discusses strategies for creating awareness online using modern media. It recommends identifying content that interests target audiences, optimizing websites for natural search engine rankings using relevant keywords, and regularly sending useful content to those who found a company online in order to stay connected with them over time. Publicizing content through social media is also suggested.
Stuck in the slow lane with your email marketing? Get in the fast lane with CommuniGator!
As a result of attending our Email Marketing and Digital Copywriting, over 90% of previous attendees have committed to change their content marketing strategy and many have gone on to work with us further.
Join us to learn how to:
- Develop your content strategy
- Personalise your content: understand your audience
- Top tips for proofing your content
- SEO in your content
- Creating lead nurturing content
11 Lead Generation Offers and their Best PracticesLeadSquared
The document provides information on various lead generation marketing offers and their best practices. It discusses 11 different offers - blog, e-book, webinar, answering questions, white paper, quiz, free product trial, free consultation, research report, discounts, and giveaways. For each offer, it outlines what the offer is, how it can help generate leads, best practices for implementing the offer, relative cost of creating the offer, and potential marketing channels to use for each offer. It aims to help users understand different lead generation options and how to effectively create and promote each type of offer.
Anton Mannering provides information on investing in digital assets and services. He discusses what types of services and assets one may purchase, including web design, hosting, maintenance and branding. The biggest challenges are understanding vendor business models and unrealistic expectations from clients. Mannering explains different business models like online retail, advertising, and marketing. The goal is to help people make better purchasing decisions by understanding digital offerings and what value they provide.
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
Customer Acquisition Hacks For the B2B MarketerRadius
A “hack” is a tip or trick that increases efficiency. With lowered marketing budgets and lengthening sales cycles, customer acquisition is an arena in desperate need of hacks.
Check out our customer acquisition hacks to run more effective marketing campaigns and speed prospects through the sales cycle.
The document outlines a 7-step process for optimizing landing pages: 1) Define goals, 2) Build a first page, 3) Drive traffic to the page, 4) Gather feedback, 5) Create a hypothesis for testing, 6) A/B test the page, 7) Repeat the process. It also discusses what landing pages are, why they are important for increasing conversions, and provides tips for creating effective landing page elements and convincing stakeholders of the value of optimization.
Click! You have a new visitor. What happens next? Do they barf and bounce or smile and stay?
The answer depends on a lot of little things, some obvious, some not.
This session is a breakdown of the best practices for B2B lead generation websites, based on hundreds of website projects. You will learn:
• What are the key elements of high-performing service pages?
• What features are common to blog templates but probably shouldn’t be?
• What three elements determine if visitors sign up for emails?
From social proof to CTAs, videos to chatbots, we will break down the options for UX elements and how they work with (or against) the psychology of your visitors.
The document discusses using the ADDIE model as a methodical approach to job searching. It describes the five phases of ADDIE - Analyze, Design, Develop, Implement, and Evaluate - and how to apply them to activities like researching potential employers, tailoring resumes and cover letters, practicing interview skills, and evaluating progress. The overall message is that taking an organized ADDIE-based approach can help job seekers feel focused and in control during their search.
The document outlines an agenda for a workshop on messaging and storytelling. It includes exercises to improve messaging skills, giving feedback on creative work, and a recap of the messaging process. The objectives are to improve messaging for a product called CS5, build a better process for applying messaging skills going forward, foster teamwork, and provide guidance or instruction.
The document summarizes a webinar on proposal efficiencies hosted by Shipley Associates. The webinar covered tips for efficient proposal development, including knowing customer needs, planning and organizing proposals, writing and revising content, and leveraging reviews and tools. Attendees could submit questions on topics like using boilerplate content, measuring proposal costs, and getting input from subject matter experts. The webinar provided advice on drafting content efficiently, conducting reviews, and avoiding 15 common writing inefficiencies that waste time.
Whether the motivation is ego, a promotion, peer recognition, or kudos from a client, the pursuit of an award takes time, thought and careful planning. These insights will help you
to avoid some of the common pitfalls, and position your next award entry for success.
12 meo tang ty le chuyen doi tren trang landingpageGetfly CRM
This document provides 12 tips for increasing landing page conversion rates. It begins by stating that testing landing pages is more important for conversion rates than creating new ads. Some key tips include:
- Keep headlines simple, clear and promise a solution to the visitor's problem. Test different headline variations.
- Use detailed, human testimonials that specifically describe customer benefits rather than generic quotes.
- Simplify lead capture forms by reducing the number of required fields which can increase conversions and decrease costs.
B2B Ecommerce: Design Principles and Best Practices to Boost SalesAlex Schmelkin
Smart B2B Design: Strategy and User Experience Principles that Boost Sales. Presented at the Internet Retailer Conference and Exhibition (IRCE) 2014 by Alex Schmelkin, CEO of Alexander Interactive, and Girisha Chandraraj, Head of Digital of United Stationers.
The document provides tips for effective bidding on the freelance platform Elance to win more jobs. It recommends thoroughly reviewing project descriptions, including focused comments and details about your approach, pricing accurately, specifying revisions, timelines, and payment terms. Uploading relevant work samples and files is also suggested. Overall, the document advises freelancers to demonstrate their understanding of projects and tailor their bids to address all client needs and requirements.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
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1. Copyright Shipley Associates.
When it comes to bid and proposal
writing, there are common blunders
and wonders.
Facilitated by:
Mallary Price
Marketing & Training
Coordinator
Brad Douglas
EVP
Shipley
Right, Write, Right
Amy McGeady
SVP
Strategic Services
Paige Frame, MBA
President
McKinnon‐Mulherin
2. Copyright Shipley Associates.
Webinar Agenda
2
1
2
3
4
5
6
The good, the bad, and
the ugly of writing
Blunders of bid and
proposal writing
Wonders that work
Writing Right!
4 C’s
Tools for right writing
(and the elephant in
the room)
Questions/discussion
3. Copyright Shipley Associates.
A little about Shipley
A global professional services firm providing:
Business development training and
certification courses
Proposal management, writing, and
content management services
End‐to‐end proposal support
Capture, sales, and pursuit management
consulting
Business winning process improvement
Professional development: free webinars,
industry insights, blogs, business winning
tips
Our next free webinar
3
To learn more visit us at www.shipleywins.com
4. Copyright Shipley Associates.
Why good writing matters
Right writing focuses on the customer to help:
4
Win more business—achieve higher evaluation scores
Establish or validate credibility
Improve our personal and company brand and position
Reduce confusion, rework, and waste
Demonstrate competence
Compel the customer toward a decision
5. Copyright Shipley Associates.
Right writing characteristics from global practitioners
5
“Thread your win
themes in
throughout”
“answer the mail…no
more no less”
Planning will save
you so much time
Make sure to fact-check all
figures and any
information/data provided
quantitatively
$O
Z DV
EH
L
Q
µ
UHFHL
YHU
P RGH¶
Z KHQ
JHW
W
L
QJ
I
HHGEDFN
Grammar
matters!!
Keep your answers clear, direct, and short
Provide plenty of examples/proof
of where the proposed solution
has been provided
(GL
W
UHHGL
W
DQG
UHHGL
W
DJDL
Q
WR
HQVXUH
FRQWHQW
L
V
FO
HDU
FRQFL
VH
DQG
FRUUHFW
Don’t take your SME content as is – edit to
create one voice throughout the proposal
6. Copyright Shipley Associates.
Why so many bad blunders in
writing?
We know BAD when we see BAD
Writers try to impress:
Wordiness, too technical, jargon, complex
thoughts
Not persuasive
Bad writing:
Confusion (not necessarily wrong)
Non‐compliance (thrown out)
Hard to score/evaluate (frustration)
Loss of credibility
Speedbumps for the evaluator
6
Bad Writing Costs Businesses Billions
“Bad writing is costing American
businesses close to $400 billion every
year. That is a staggering number.”
‐ Josh Bernoff
Professional author
7. Copyright Shipley Associates.
Why the ugly writing?
7
What is ugly writing?
Poorly organized
No “road maps”
BORING to the reader/evaluator
Confuses the reader
Is painful to even look at
Cluttered
Self‐centered (seller focused)
8. Copyright Shipley Associates.
Writing blunders listed by global practitioners
8
)DL
O
XUH
WR
UHDG
DO
O
EL
G
GRFXP HQWV
DQG
DVVRFL
DWHG
DP HQGP HQWV
Relying solely on
editing software
Overusing boilerplate
without tailoring
Declaring your emotional state as an opening
line – “we are proud” “we are excited”
Not truly understanding the
solution you are proposing
Using big words
to sound
important
Writing about your company rather than
your prospect’s goals/objectives/pain
points
Sentences longer than 20 x words – readers are skimming, assessing –
for speed, adult readers mentally “photograph” sentences to glean the
meaning at a glance.
9. Copyright Shipley Associates.
Right writing applies the wonders
of the POWeR approach
Planning
P
Organizing
O
Writing
W
examining
e
Revising
R 9
10. Copyright Shipley Associates.
Any communication needs to answer 3 questions
What do you want the reader/evaluator/audience to…
10
What do you
want the
reader/evaluator to
DO?
What do you
want the
reader/evaluator to
KNOW?
What do you
want the
reader/evaluator to
FEEL?
12. Plan and organize for your writing
Teams that plan and get organized
before writing save time and produce
customer‐focused proposals that win
more business.
13. Copyright Shipley Associates.
One way to plan is to create a Proposal Playbook
13
Customer
Profile Hot
Buttons
Proposal
Strategies and
Themes
Bidder
Comparison
Matrix
Solutions
Document
Compliance
Matrix
Proposal
Schedule
Proposal
Outline
Writers’
Information
Style Guide
File Content
Management
Guidelines
14. Copyright Shipley Associates.
Organize your message for easy understanding
14
Organize as
instructed
Mirror
the bid
request
Organize
around
customer’s
hot
buttons*
01 02 03
*Hot Button: A major customer issue, problem, or objective
accompanied with the motivation to improve or change.
15. Right writing for the evaluators
Make it easy for evaluators to select you
by writing clear, concise, correct, and
compelling content.
15
16. Copyright Shipley Associates.
Proposal writing differs from technical writing
DETAILS
DETAILS
Technical Writing
Technical writing starts
with the details and
subordinates main points.
Proposal Writing
Proposal writing starts
with the main point and
subordinates detail.
Main Point
16
17. Copyright Shipley Associates.
Right Writing: Tips for customer‐focus
17
Name the customer before us.
Name the customer before us.
01
Name the customer more
often than us.
Name the customer more
often than us.
02
Mention and address the customer’s
buying objective.
Mention and address the customer’s
buying objective.
03
Link the buying objective to our offer.
Link the buying objective to our offer.
04
Address customer “hot button”
issues in prioritized order.
Address customer “hot button”
issues in prioritized order.
05
List benefits before features.
List benefits before features.
06
Validate all claims and leverage your
strengths.
Validate all claims and leverage your
strengths.
07
Organize as instructed.
Organize as instructed.
08
Make our value proposition
apparent to the customer.
Make our value proposition
apparent to the customer.
09
Be consistent, clear, and concise.
Be consistent, clear, and concise.
10
18. Examine and revise to improve scores
Use reviews to make sure the focus is on
the customer and their needs, not just
your strengths.
Use the feedback you receive to revise
for a winning proposal.
18
20. Copyright Shipley Associates.
Revise to improve readability
Right writing improves readability
Leverage lists in the proposal
Use graphics that support your
message
Use headings to guide the reader
Use simple, concise words – avoid
wordiness
Use active voice vs. passive, when
possible
Avoid technical jargon and clichés
Be consistent (one voice)
20
“Think of your (proposal)
like a puzzle. You want your
readers to be able to solve
your puzzle as easily
as possible.
That’s readability.”
Source: Tips for Improving
Readability, Grammarly
21. Copyright Shipley Associates.
Right writing incorporates good graphics
21
Graphics
Do visuals
clearly
communicate
major selling
points?
Are captions
compelling?
23. Copyright Shipley Associates.
Pros and cons of AI and language modeling in writing
23
Quick, easy, and broad access to content
Source to brainstorm ideas
Quick first drafts with industry terminology
Customer and competitor research
Multi‐source data
May be dated or wrong – needs verifying
May contain biased content
May lack contextual knowledge
Could shirk responsibility (accountability)
Could lead to over‐zealous, reckless, and
inadvertent misuse and mistakes
Could conflict with reality/truth
Cons and cautions
Pros and benefits
24. Copyright Shipley Associates.
An example of an AI‐generated response
24
“What are the benefits of owning an umbrella?”
The primary benefit of an umbrella is to provide protection from the rain or the sun. By shielding
you from precipitation, it keeps you dry and helps to prevent you from catching a cold or getting
wet clothes. And when it is sunny, an umbrella can provide shade and protect your skin from
harmful UV rays.
Umbrellas can also be useful in high winds, as they provide stability and can help you maintain
your balance. They can also be used as a tool for self‐defense in emergency situations.
Additionally, umbrellas can be fashionable accessories that can complement your outfit and
make a style statement. They come in a variety of designs, colors, and patterns, making it easy
to find one that suits your personal taste.
Overall, umbrellas are versatile and practical tools that can offer a range of benefits, from
protecting you from the elements to adding a touch of style to your look.
What’s missing? Customer focus – so what?
25. Copyright Shipley Associates.
Another example of an AI‐generated response
25
“Why should I consider buying an electric car?”
Benefits to consider when buying an electric car:
1. Environmental benefits: Electric cars are much more environmentally friendly than traditional gas‐powered
cars, as they produce zero emissions and don't contribute to air pollution. This is especially important if
you're concerned about climate change and reducing your carbon footprint.
2. Cost savings: While the initial cost of an electric car may be higher than a gas‐powered car, electric cars
have lower operational costs, including lower fuel costs and lower maintenance costs. Additionally, many
governments offer incentives and tax credits for buying electric cars, which can further reduce the cost.
3. Performance: Electric cars offer a smooth, quiet, and responsive driving experience, as they have instant
torque and acceleration. They also have lower centers of gravity, which makes them handle better on the
road.
4. Convenience: Electric cars can be charged at home or at public charging stations, so you never have to visit
a gas station again. Many electric cars also have longer ranges than they did a few years ago, so you can
travel further on a single charge.
5. Future‐proofing: As the world moves towards a more sustainable future, electric cars are becoming more
popular and are likely to become more mainstream. By investing in an electric car now, you'll be future‐
proofing your transportation needs and contributing to a cleaner planet.
Using customer focus guidelines would help you prioritize benefits
26. Copyright Shipley Associates.
26
“When it comes to professional writing, Professor Meredith Reed guesses
that some writers could eventually become editors, directing the AI to create
drafts and then revising them rather than originating the text. That's a
possibility in all fields‐‐artists and illustrators becoming art directors
monitoring AI graphics, higher‐level coders overseeing other AI workers.
Human work may become simply maintaining the machines. [We're a long
way from that.]”
The AI paradox
“You might work yourself out of a
job only to create new and more
rewarding work.”
‐ Marty Humm,
Senior Proposal Quality Manager, Proposal Center
of Excellence
27. Copyright Shipley Associates.
Validating Marty’s quote
“Workers have used OpenAI's ChatGPT for dozens
of tasks since its November release.
While some fear the chatbot is already eliminating
jobs, it has also introduced ways to help
make work more efficient, allowing users to shift
their energy toward other tasks and projects.
One example is by using the generative AI for help
with data processing programs workers often
struggles with, like Microsoft Excel and Google
Sheets.
We asked ChatGPT how it can help alleviate
spreadsheet woes — here's what the chatbot had
to say about how it can help make your Excel
experience easier…”
27
29. Copyright Shipley Associates.
Right writing formula
29
AI CONTENT + CUSTOMER FOCUS
= RIGHT WRITING (WINNING)
AI WITHOUT
CUSTOMER FOCUS POWER
= DISASTER
AI + CUSTOMER FOCUS + POWER
= OUR COMPETITIVE ADVANTAGE
31. Copyright Shipley Associates.
Avoid the common writing blunders
Customer positioning – too
little or too late
Not enough planning
Inefficient processes
Non‐compliance
Lack of customer focus
Non‐responsive to needs
Poor use of automation and re‐
purposed content (AI)
31
32. Copyright Shipley Associates.
Apply right writing tips
32
Understand and recognize the good, the bad, and
the ugly of writing
Leverage writing wonders
POWeR approach
Customer focus
Improve readability
Apply best practices
Use AI wisely and cautiously
Write right on your next proposal or document