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How To Find Your Next Job - Day 2 slides

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This session includes tips on using LinkedIn, Creating a great Resume, Blogs, Websites, Networking, Email accounts, St. Louis Job Angels and Interviewing Skills.

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How To Find Your Next Job - Day 2 slides

  1. 1. 1 AgendaAgenda  Using LinkedInUsing LinkedIn  Writing Your Sales BrochureWriting Your Sales Brochure  Creating Your Blog and WebsiteCreating Your Blog and Website  Networking, A Life SkillNetworking, A Life Skill  Using Email and NewsletterUsing Email and Newsletter  Preparing for an InterviewPreparing for an Interview  Wrap- upWrap- up
  2. 2. How to create your electronic resume using LinkedIn By David Strom david@strom.com
  3. 3. 3
  4. 4. Presentations available • http://slideshare.net/bouncebackstl 4
  5. 5. Who is David Strom? 5
  6. 6. Agenda • Ways to beef up your profile • Do’s and don’ts • List all of your positions • Make sure people can contact you • How to grow your network • Ask for recommendations • Privacy and visibility issues 6
  7. 7. Why bother • The new “Parachute” • Typical business uses • What happens if you don’t join • It isn’t just for job seekers • Start small and develop experience and learn by using more of its features 7
  8. 8. Too many choices! 8
  9. 9. Your profile • What is in a name -- header, email identity, and photo • Status updates 9
  10. 10. What to include in your “headline” • Photo • Email address • A concise way to describe yourself as part of your name (“computer networking consultant”) 10
  11. 11. Sample header files 11
  12. 12. My header 12
  13. 13. Ways to show your name • Nancy Shoup, MBA • Nancy Shoup, ace project manager • Nancy Shoup, project manager maven • Nancy Shoup, project manager professional 13
  14. 14. Do’s • Make sure they are people you can visualize in your mind or have some memory • Do check LinkedIn daily • Make sure you have your settings the way you intended • Constantly cultivate and feed your network 14
  15. 15. Don’ts • Don’t send out mass invites to more than 30 people at once • Don’t put non-professional items in your status updates • Don’t obsess about the number of connections and build slowly over time • Don’t just get started on the site two weeks before you are changing jobs • Don’t worry too much about using InMail 15
  16. 16. 16
  17. 17. List ALL of your positions • Both paid and volunteer, part-time and full- time! • And get recommendations from as many as possible 17
  18. 18. 18
  19. 19. Make sure people can contact you • Under “edit contact settings” 19
  20. 20. 20
  21. 21. How to grow your network • Sending out invites • Accepting requests 21
  22. 22. Criteria for adding people 22
  23. 23. Now let’s add them! 23
  24. 24. Export from email address book 24
  25. 25. Be choosey! 25
  26. 26. Forwarding requests 26
  27. 27. Recommendations • But I don’t know anyone! • Part time jobs • Family friends, neighbors, other adults who know you well can be a good substitute 27
  28. 28. Recommendations 28
  29. 29. 29
  30. 30. Claim a Public Profile URL 30
  31. 31. My business card 31
  32. 32. Privacy and visibility 32
  33. 33. Facebook “marriage” 33
  34. 34. Do you want your connections visible? • Visit this setting first! 34
  35. 35. What is the difference? 35
  36. 36. Different types of contacts 36
  37. 37. Making your contact info visible • In Profile/edit contacts: 37
  38. 38. Profile updates announced 38
  39. 39. Status info visible to contacts 39
  40. 40. Public profile 40
  41. 41. 41
  42. 42. 42
  43. 43. Should you pay for it? 43
  44. 44. Finally: make it a daily habit • For new job postings on your groups • For new connections with your network • To tweak your profile and update your job history • To update your status with noteworthy activities, meetings, or plans 44
  45. 45. Good luck with your networking! David Strom (310) 857-6867 david@strom.com http://strominator.com http://webinformant.tv Slides available: http://slideshare.net/davidstrom 45
  46. 46. Resume WritingResume Writing Your Sales BrochureYour Sales Brochure 46 Property ofProperty of Frank DanzoFrank Danzo
  47. 47. 47 AgendaAgenda  Purpose of your resumePurpose of your resume  Become a newspaper editorBecome a newspaper editor  Clarity of your resumeClarity of your resume  Thirty second thumb testThirty second thumb test  Constructing your resumeConstructing your resume  Results Action FormatResults Action Format  Electronically sending your resumeElectronically sending your resume 47
  48. 48. Your Resume Sales BrochureYour Resume Sales Brochure 48 Purpose of a ResumePurpose of a Resume  Support your selling effortsSupport your selling efforts  Communicate two messagesCommunicate two messages 1.1. What type of job you are looking forWhat type of job you are looking for 2.2. Why you are qualified to do this jobWhy you are qualified to do this job  Generate Interest in learning more about youGenerate Interest in learning more about you  Start a conversation with youStart a conversation with you
  49. 49. Your Resume Sales BrochureYour Resume Sales Brochure 49 A Resume is….  Sales ToolSales Tool  Snapshot of your careerSnapshot of your career  Employer screeningEmployer screening A Resume is not…  ConfessionalConfessional  History BookHistory Book  Job ApplicationJob Application
  50. 50. Your Resume Sales BrochureYour Resume Sales Brochure 50 Resume do’s….  Be truthfulBe truthful  Use action verbsUse action verbs  Use numbersUse numbers  Highlight skillsHighlight skills  Highlight accomplishmentsHighlight accomplishments  No more than two pagesNo more than two pages  Review for accuracyReview for accuracy Resume don’ts…  Include referencesInclude references  Start sentences with “I”Start sentences with “I”  AbbreviateAbbreviate  Use past industry jargonUse past industry jargon  Include personal informationInclude personal information
  51. 51. Your Resume Sales BrochureYour Resume Sales Brochure Number of resumesNumber of resumes  One resume that is your best effortOne resume that is your best effort  Only modify your resume when applying for a specific jobOnly modify your resume when applying for a specific job  Make sure you are talking their languageMake sure you are talking their language 51
  52. 52. Your Resume Sales BrochureYour Resume Sales Brochure 52 You are the Editor of your newspaper “Karen Muth Times”
  53. 53. Your Resume Sales BrochureYour Resume Sales Brochure 53 You are writing the front page for your newspaper •What is the headline? •What are the support stories?
  54. 54. Your Resume Sales BrochureYour Resume Sales Brochure 54 What will motivate someone to pick up your newspaper and read it?
  55. 55. Your Resume Sales BrochureYour Resume Sales Brochure Exercise OneExercise One 1.1. Take out your resumeTake out your resume 2.2. Turn it over face downTurn it over face down 3.3. Hand it to the person on your leftHand it to the person on your left 4.4. If you know this person pass it to some elseIf you know this person pass it to some else 55
  56. 56. Your Resume Sales BrochureYour Resume Sales Brochure Exercise OneExercise One  When instructed turn the resume overWhen instructed turn the resume over  You will have 30 seconds to to answer two questionsYou will have 30 seconds to to answer two questions 1.1. What type of job is this person looking for?What type of job is this person looking for? 2.2. Two reasons why they are qualified for this type of job?Two reasons why they are qualified for this type of job?  Write your answers on the top of the resumeWrite your answers on the top of the resume  Return the resume to its ownerReturn the resume to its owner 56
  57. 57. 57 Thirty Second Thumb TestThirty Second Thumb Test
  58. 58. Thirty Second Thumb TestThirty Second Thumb Test 58
  59. 59. 59 Thirty Second Thumb TestThirty Second Thumb Test
  60. 60. Thirty Second Thumb TestThirty Second Thumb Test
  61. 61. Thirty Second Thumb TestThirty Second Thumb Test
  62. 62. Thirty Second Thumb TestThirty Second Thumb Test
  63. 63. Thirty Second Thumb TestThirty Second Thumb Test
  64. 64. Thirty Second Thumb TestThirty Second Thumb Test Exercise TwoExercise Two  Fold the first page of your resume in halfFold the first page of your resume in half  Hand it to the person on your rightHand it to the person on your right  If you know this person pass it on to someone elseIf you know this person pass it on to someone else 64
  65. 65. Thirty Second Thumb TestThirty Second Thumb Test 65 Exercise TwoExercise Two  When instructed read the first half page resumeWhen instructed read the first half page resume  You have 30 seconds to decide if the resume passes the thirtyYou have 30 seconds to decide if the resume passes the thirty second thumb testsecond thumb test  Write pass or fail on the top of the resumeWrite pass or fail on the top of the resume  Hand it back to its ownerHand it back to its owner
  66. 66. Your Resume Sales BrochureYour Resume Sales Brochure Profile Narrative describing your function, transferable skills and personal characteristics. These are the features of the product you are selling “YOU”. No more than four lines long. •Three or four accomplishments in the results action format • Demonstrates application of transferable skills • Creditability of producing results Unique training, experience or ability Name and contact information Work Experience in chronological order Education and Training 66 Professional Affiliations and Military Community Services
  67. 67. Your Resume Sales BrochureYour Resume Sales Brochure Profile Narrative describing your function, transferable skills and personal characteristics. These are the features of the product you are selling “YOU”. No more than four lines long. •Three or four accomplishments in the results action format • Demonstrates application of transferable skills • Creditability of producing results Unique training, experience or ability Name and contact information This portion of your resume is the most valuable real estate you have. Invest the right amount of time to make sure it is on target. 67
  68. 68. Your Resume Sales BrochureYour Resume Sales Brochure 68
  69. 69. Your Resume Sales BrochureYour Resume Sales Brochure How to send your resumeHow to send your resume  Convert to PDF so that you do not have to worry about formattingConvert to PDF so that you do not have to worry about formatting  Create a text only version in case required by an online applicationCreate a text only version in case required by an online application  Eliminate all graphics such as linesEliminate all graphics such as lines  Eliminate all formatting such as bold, margins or centeringEliminate all formatting such as bold, margins or centering  Set margins to 65 charactersSet margins to 65 characters  Use basic font such as Arial, Times New Roman or CourierUse basic font such as Arial, Times New Roman or Courier  Use space key to indent instead of tabs or alignmentUse space key to indent instead of tabs or alignment  Save as Plain TextSave as Plain Text 69
  70. 70. Your Resume Sales BrochureYour Resume Sales Brochure 70 Purpose of a ResumePurpose of a Resume  Support your selling effortsSupport your selling efforts  Communicate two messagesCommunicate two messages 1.1. What type of job you are looking forWhat type of job you are looking for 2.2. Why you are qualified to do this jobWhy you are qualified to do this job  Generate Interest in learning more about youGenerate Interest in learning more about you  Start a conversation with youStart a conversation with you
  71. 71. Your Resume Sales BrochureYour Resume Sales Brochure 71 You are writing the front page for your newspaper •What is the headline? •What are the support stories?
  72. 72. How to create your blog and personal Web site By David Strom david@strom.com
  73. 73. 73
  74. 74. Agenda • The web site becomes your resume • What about blogs • What about Twitter? 74
  75. 75. 75
  76. 76. Become master of your domain No, not that kind of domain! 76
  77. 77. The Internet domain! • You need your own dot com! • Remember my business card? 77
  78. 78. Why a domain? It is all about branding! 78
  79. 79. Hosting your Web site • You need a Web server • A hosting provider (different from domain provider), also called a registrar • Web browser to control and configure • And content! 79
  80. 80. 80
  81. 81. Cheap hosting providers 81
  82. 82. 82
  83. 83. 83
  84. 84. 84
  85. 85. Why blogs are a better Web site • No programming required • Easy to make frequent updates • Easy to quickly change the appearance of your pages • Automatic posting of your content to Google’s search index 85
  86. 86. The blog IS your Web site • Make it your first and in some cases your only Web presence • It is very simple to setup! 86
  87. 87. Use blog hosting providers 87Wordpress.com
  88. 88. 88
  89. 89. 89
  90. 90. 90
  91. 91. 91
  92. 92. 92
  93. 93. 93
  94. 94. Google juice! 94
  95. 95. 95
  96. 96. Ties into LinkedIn • External Web sites • Wordpressblogs • Twitter feed 96
  97. 97. List your Web sites • Use the “other” choice • Also can put a 4th in “Interests” • This is what it will look like on screen: 97
  98. 98. 98
  99. 99. 99
  100. 100. Twitter connection 100
  101. 101. 101
  102. 102. 102
  103. 103. Good luck with your blog! David Strom (310) 857-6867 david@strom.com http://strominator.com http://webinformant.tv Slides available: http://slideshare.net/davidstrom 103
  104. 104. Networking, A Life SkillNetworking, A Life Skill Tap the Hidden Job MarketTap the Hidden Job Market 104 Property ofProperty of Frank DanzoFrank Danzo
  105. 105. 105 AgendaAgenda  How are jobs found?How are jobs found?  Elements of a Successful Job SearchElements of a Successful Job Search  Personal Marketing StoryPersonal Marketing Story  Target companies and peopleTarget companies and people  Networking ToolsNetworking Tools  Networking GuidelinesNetworking Guidelines  Networking ProcessNetworking Process
  106. 106. How are Jobs Found?How are Jobs Found? 106
  107. 107. Successful Job SearchSuccessful Job Search
  108. 108. Personal Marketing StoryPersonal Marketing Story 108
  109. 109. 109
  110. 110. 110
  111. 111. 111
  112. 112. 112
  113. 113. LinkedInLinkedIn 113Property of Frank DanzoProperty of Frank Danzo
  114. 114. The biggest mistake that job seekersThe biggest mistake that job seekers make when networking?make when networking? 114
  115. 115. 115
  116. 116. 116
  117. 117. Business CardsBusiness Cards Jerry Chapman Sales Professional 314-594-0923 Jchapman@gmail.com 34 West Ridge St. Louis, MO 63087 Jerry Chapman 314-594-0923 Jchapman@gmail.com 34 West Ridge St. Louis, MO 63087 117
  118. 118. Brent KoffmanBrent Koffman 555-999-8888555-999-8888 bckoffman@yahoo.combckoffman@yahoo.com 118
  119. 119. 119
  120. 120. 120 Networking ProcessNetworking Process
  121. 121.  Friends  Family  Church  Kids Sports  Vendors  Consultants  Accountants  Bankers  Attorneys  Past jobs  Professional Org.  Insurance Agents  Alumni Org.  Neighbors 121
  122. 122. 122
  123. 123. 123 Networking GuidelinesNetworking Guidelines
  124. 124. 124 Networking GuidelinesNetworking Guidelines
  125. 125. 125 Networking GuidelinesNetworking Guidelines
  126. 126. 126 Networking GuidelinesNetworking Guidelines
  127. 127. 127 Networking Touch PointsNetworking Touch Points
  128. 128. 128 Networking Meeting ProcessNetworking Meeting Process
  129. 129. Do you know anyone on my target list? How do you know this person? May I use your name as an introduction? Do you have their current phone number? I would prefer to contact them first. That would be great but you have already invested time meeting with me. I would be happy to contact them so that you do not need to invest any more time. If I do not have any luck I will contact you and request assistance. No, I should contact them first. If that is what works best for you that will be great. Would it be alright if I check back with you in a week? I want to make sure my follow up is timely after you make the contact.
  130. 130. 130 Networking Meeting ProcessNetworking Meeting Process
  131. 131. 131 Networking ProcessNetworking Process
  132. 132. 132 Invest in Your Network!Invest in Your Network! Strengthen Your Network!Strengthen Your Network! Expand Your Network!Expand Your Network!
  133. 133. How to use emails and newsletters to spread the word + JobAngels By David Strom david@strom.com
  134. 134. 134
  135. 135. Agenda • Good and bad email choices • How to communicate with prospects • Why an email newsletter is important • Job Angels stuff 135
  136. 136. Bad email IDs • kygirl@hotmail.com • Something involving your favorite fruit names • Anything @ juno.com 136
  137. 137. Good email choices • Use your own domain that you mastered • Work proactively with your contacts to keep in touch • Start your own email newsletter 137
  138. 138. Google Apps • Standard: free and 7 GB mailbox for up to 50 email accounts • Premier: $50/user/year and 25 GB mailbox and unlimited accounts • Non profits can get Premier for free! 138
  139. 139. Set up your email software with your domain http://www.google.com/a/cpanel/domain/new 139
  140. 140. Why is a mailing list important? 140
  141. 141. Email choices • Free: Yahoo Groups • Cheap: Mailman on EMWD.com ($4/mo) • Expensive: ConstantContact.com ($30/mo and up) 141
  142. 142. • Need a Yahoo email ID • Find a group name that matches your domain and book title • Import your contacts and keep adding people that you meet 142
  143. 143. Yahoo 143
  144. 144. 144
  145. 145. 145
  146. 146. 146
  147. 147. 147
  148. 148. Constant Contact 148
  149. 149. 149
  150. 150. Typical pricing 150
  151. 151. Our regional work force is evolving away from 152
  152. 152. Towards new industries 153
  153. 153. The old methods of job acquisition 154
  154. 154. What do these things have in common? • See a Broadway play • Perform brain surgery • Come to a wedding • Donate blood 155
  155. 155. 156
  156. 156. 157
  157. 157. National Job Angels 158
  158. 158. Time for a new jobs strategy 159
  159. 159. St. Louis 1st local chapter! 160
  160. 160. Join up! 161
  161. 161. Some other LinkedIn groups 162
  162. 162. Good luck with your job search! David Strom (310) 857-6867 david@strom.com http://strominator.com http://webinformant.tv Slides available: http://slideshare.net/davidstrom 163
  163. 163. Preparing For An InterviewPreparing For An Interview Build Confidence and WOW employersBuild Confidence and WOW employers Property ofProperty of Frank DanzoFrank Danzo
  164. 164. AgendaAgenda  Why interviews fail?Why interviews fail?  Interviewers goals?Interviewers goals?  Getting Mentally PreparedGetting Mentally Prepared  Preparation ToolsPreparation Tools  Interview ToolsInterview Tools  Follow UpFollow Up 165
  165. 165. Why Interviews Fail?Why Interviews Fail?  Poor personal appearancePoor personal appearance  Poor grammarPoor grammar  Poor eye-contactPoor eye-contact  Arriving lateArriving late  No enthusiasmNo enthusiasm  Derogatory remarks about past employersDerogatory remarks about past employers  Not doing your homeworkNot doing your homework  Being too humbleBeing too humble  Talking too much or too littleTalking too much or too little  No follow up after the interviewNo follow up after the interview 166
  166. 166. What Interviewers are trying to conclude?What Interviewers are trying to conclude?  Can you effectively perform the roleCan you effectively perform the role – Focus on achievementsFocus on achievements – Highlight skillsHighlight skills – Share experiencesShare experiences – Demonstrate ability to communicateDemonstrate ability to communicate – FlexibilityFlexibility 167
  167. 167.  Are you professionally and personallyAre you professionally and personally motivated to succeed?motivated to succeed? – Past accomplishmentsPast accomplishments – Why do you want the job?Why do you want the job? – Career ambitionsCareer ambitions 168 What Interviewers are trying to conclude?What Interviewers are trying to conclude?
  168. 168.  Will you fit it in the organization?Will you fit it in the organization? – LikeabilityLikeability – TeamworkTeamwork – InterpersonalInterpersonal 169 What Interviewers are trying to conclude?What Interviewers are trying to conclude?
  169. 169. Make Sure You AreMake Sure You Are Mentally PreparedMentally Prepared 170
  170. 170. DODODid vsDid vs 171
  171. 171.  Stop talking about what youStop talking about what you ““DID”DID” for your last employer.for your last employer.  Start talking about what you willStart talking about what you will ““DO”DO” for your future employer.for your future employer. 172
  172. 172. Interview PreparationInterview Preparation Prior to your interviewPrior to your interview  Write answers to toughest interview questionsWrite answers to toughest interview questions  Write answers to toughest behavioral questionsWrite answers to toughest behavioral questions  Write out ACCOMPLISHMENT STORIESWrite out ACCOMPLISHMENT STORIES 173
  173. 173. When Answering QuestionsWhen Answering Questions  NameName  NumberNumber  TitleTitle  Give the conclusion you wantGive the conclusion you want  Happy endingHappy ending 174
  174. 174. Accomplishment StoriesAccomplishment Stories When you answer questions tell stories.When you answer questions tell stories.  Keeps the listeners attentionKeeps the listeners attention  Easier for others to rememberEasier for others to remember  Connects you closer to the questionConnects you closer to the question 175 Property of Frank DanzoProperty of Frank Danzo
  175. 175. Accomplishment StoriesAccomplishment Stories When you answer questions tellWhen you answer questions tell stories in the STAR format.stories in the STAR format.  ST – Situation – 2 – 3 sentencesST – Situation – 2 – 3 sentences  A – Action – 4 – 6 sentencesA – Action – 4 – 6 sentences  R – Results – 1 – 2 sentencesR – Results – 1 – 2 sentences Let’s review an exampleLet’s review an example 176
  176. 176. Accomplishment StoriesAccomplishment Stories 177
  177. 177. Interview PreparationInterview Preparation ExerciseExercise 1.1. Write answers to toughest interview questionsWrite answers to toughest interview questions  What is your biggest weakness?What is your biggest weakness? 178
  178. 178. Interview PreparationInterview Preparation When you get asked to interviewWhen you get asked to interview 1.1. REQUIREMENTS vs QUALIFICATIONSREQUIREMENTS vs QUALIFICATIONS 2.2. CHEAT SHEETCHEAT SHEET 179 Property of Frank DanzoProperty of Frank Danzo
  179. 179. Interview PreparationInterview Preparation 1.1. REQUIREMENTS vs QUALIFICATIONSREQUIREMENTS vs QUALIFICATIONS Let’s review an exampleLet’s review an example 180 Property of Frank DanzoProperty of Frank Danzo
  180. 180. 181 RequirementsRequirements vsvs QualificationsQualifications
  181. 181. 182 Property of Frank DanzoProperty of Frank Danzo RequirementsRequirements vsvs QualificationsQualifications
  182. 182. Interview PreparationInterview Preparation 1.1. CHEAT SHEETCHEAT SHEET Let’s review an exampleLet’s review an example 183 Property of Frank DanzoProperty of Frank Danzo
  183. 183. 184 CheatCheat SheetSheet
  184. 184. 185 Property of Frank DanzoProperty of Frank Danzo CheatCheat SheetSheet
  185. 185. 186 1.1. Send hand written thank you notes toSend hand written thank you notes to everyone you interview with or assistseveryone you interview with or assists with the processwith the process 2.2. Email a summary of why you are theEmail a summary of why you are the best candidate before the decision datebest candidate before the decision date reminding them of your key sellingreminding them of your key selling points and your interest in the positionpoints and your interest in the position 3.3. Follow any other agreed upon follow upFollow any other agreed upon follow up from the interviewfrom the interview Follow upFollow up
  186. 186. Interview PreparationInterview Preparation Job offers are not always given to theJob offers are not always given to the best candidate but the best….best candidate but the best…. 1.1. PreparedPrepared 2.2. PerformancePerformance 3.3. Follow throughFollow through Let this be you!!!!Let this be you!!!! 187 Property of Frank DanzoProperty of Frank Danzo
  187. 187. Wrap-UpWrap-Up  Creating Your Personal Marketing PlanCreating Your Personal Marketing Plan – Transferrable Skills – Your Value!Transferrable Skills – Your Value! – Career Options – Your Function!Career Options – Your Function! – Target Companies – Your Focus!Target Companies – Your Focus! – Learning the Culture – Will you fit?Learning the Culture – Will you fit? – Creating an Electronic Presence – Being found!Creating an Electronic Presence – Being found! – Networking – Meeting the right people!Networking – Meeting the right people! – Preparing for an Interview – Standing out!Preparing for an Interview – Standing out! 188

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