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Social Media for Book Publishers and Authors

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Presentation given to the Book Publishers NW meeting in Seattle on Oct. 20, 2010 by Margery Spears, Search Engine Catalyst.

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Social Media for Book Publishers and Authors

  1. 1. margery@searchenginecatalyst.com Twitter: @MargeryS Hashtag for today: #BookPubNW
  2. 2. Margery SpearsOwner: Search Engine Catalyst LLCSpecialist in non-paid (natural) searchoptimization and social mediaTwitter: @MargerySLinkedIn: www.linkedin.com/in/margeryspearsHashtag for today: #BookPubNW margery@searchenginecatalyst.com 2
  3. 3. What We’ll Cover  What is Social Media and Why Should I Care?  Blogging  Facebook  Twitter  YouTube  LinkedIn  Conclusion  Questions margery@searchenginecatalyst.com 3
  4. 4. margery@searchenginecatalyst.com 4
  5. 5.  1 out of every 6 minutes spent online is spent on a social networking site 50% of the total U.S. Internet audience visits a social networking site in a given day Women and 18-34 year olds the most active
  6. 6. Important to businessIncreased traffic/subscribersImproved search rankingsImproved sales margery@searchenginecatalyst.com 6
  7. 7. More and more, your brand is not whatyou tell your customers it is, its whatyour customers are telling everybodyelse it is. margery@searchenginecatalyst.com 7
  8. 8. margery@searchenginecatalyst.com Twitter: @MargeryS Hashtag for today: #BookPubNW
  9. 9.  As of 13 October 2011, there were 173,838,866 public blogs in existence New blogs in last 24 hours: 384 813 blogs relating to book authors Why add to the glut?
  10. 10. margery@searchenginecatalyst.com 4/2011 10
  11. 11.  It’s not a book!
  12. 12. margery@searchenginecatalyst.com 13
  13. 13. margery@searchenginecatalyst.com 4/2011 14
  14. 14.  Establish a publishing schedule and stick to it Don’t commit until you have 10 in the can Soft sell only Use a friendly, personal tone Enable comments Humor is always welcome Optimize the blog Write about things that interest your customers
  15. 15. margery@searchenginecatalyst.com 18
  16. 16. Male, 4 Female, 6% 54%margery@searchenginecatalyst.com 20
  17. 17. Facebook Insights:www.facebook.com/insights
  18. 18. margery@searchenginecatalyst.com 44
  19. 19. Female, Male, 4 54% 8% margery@searchenginecatalyst.com 45
  20. 20.  Tweeting regularly Linking to your blog posts & web pages Using a URL shortener like bit.ly Retweeting generously Engage - reply to questions and comments Tweeting about interesting things in your genre, not just your books Following others
  21. 21. margery@searchenginecatalyst.com 49
  22. 22.  3 billion videos watched every day More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years Broad demographic: 18-54 years old Over 700 billion playbacks reached in 2010
  23. 23.  Fill out your profile completely ◦ Link to your website & blog ◦ Write descriptions using your keywords Keep it short! Tag & Categorize liberally Get it done ◦ Ask your book publisher to do one, or ◦ Hire a pro, or ◦ Film your book trailer yourself Film ‘teasers’ before the book is finished
  24. 24. The maincharacter talks margery@searchenginecatalyst.com 54
  25. 25.  Don’t be boring! ◦ Mix it up ◦ No talking heads Author interview ◦ Q&A Be interesting Book signings Lectures
  26. 26.  Promote the author, not just the book Writer’s tips and advice New releases Thanks to fans Author bio
  27. 27.  Add your channel to your blog, website, Facebook page Announce new videos Create a channel Add your social media to your signature file
  28. 28. margery@searchenginecatalyst.com 58
  29. 29.  Connect with: ◦ Writers & bloggers ◦ Editors ◦ Artists & illustrators ◦ Social media help ◦ Event managers ◦ Videographers ◦ Get endorsements ◦ Publicists, marketers
  30. 30.  Write a great, keyword-rich profile ◦ Add your website, blog, videos Ask for professional recommendations Expand your network Update your status regularly Participate in groups ◦ Book Publishing Professionals
  31. 31.  You can increase your website traffic, your brand recognition, and book sales by participating in:  Blogs, Twitter, Facebook to:  Build long-term relationships with your fans  Market your books and yourself  Ranking high in search results  Get leads  Learn about what your customers want and like  YouTube for video promotions  LinkedIn for business networking

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