The document summarizes a webinar about improving data quality in Salesforce.com applications using data services from Webservices.nl. Webservices.nl is the largest online data wholesaler in the Netherlands, offering address validation, business validation, and update services. The webinar demonstrates how to easily integrate these services into Salesforce.com to validate addresses and businesses in real-time, ensure data is always accurate and up-to-date, and avoid issues from poor quality data.

1. Webinar“Making Data Quality Easy”Salesforce.comapps

2. Introduction:Harold van AsdonkSalesmanager

3. Webservices.nl Started in 2005

4. Largest online data wholesales in NLD

5. National reference databases

6. State of the art technology

7. One stop shop

8. > 150 national and international webservices

9. 10.000 daily usersIntegrates with all kind of platforms:

10. Serving customers of every size and color

11. Data quality: not sexy, necessary!60% of an average database is inconsistent or polluted (D&B, 2009)Average database: 35% duplicate records (D&B, 2009)75% distrust own database (Information Builders, 2010)

12. ROI data quality solutionsQuick data entry (80% faster)Real-time enrichment of customer data in Salesforce.comData automatically up to date & correctJob satisfaction 

13. Poor data quality causes….High costs for data cleaningErrors in delivery of packages & invoices Poor insight in customers & prospectsPoor management decisionsPoor insight in risks

14. Available solutions at the app exchange:International address validation - worldwide coverage

15. Available solutions at the app exchange:Business validationDutch Chamber of Commerce