Webinar - Mythbusters: Hotel Wi-Fi Edition

elevenwireless.com
tel.: +1 (503) 222-4321 @elevenbiz sales@elevenwireless.com
February 9, 2016
Presented by

elevenwireless.com
Today’s Agenda
• How hotel Wi-Fi is critical
to guest loyalty
• Debunking the top hotel
Wi-Fi myths
• How central guest Internet
management can change
the Wi-Fi game
Coleen Carey
VP, Marketing at Eleven

elevenwireless.com

elevenwireless.com
WI-FI IS #1
Free, reliable Wi-Fi continues to
top lists of guest demands.
Source: Hotels.com, 2015

elevenwireless.com
SOURCES: Skift’s Portrait of the Millennial Traveler 2016 Report
THE WI-FI PARADOX
Bandwidth
Usage Rising
2.9average number of
devices guests carry
2GB
average mobile data
consumed per month
Infrastructure
Costs Rising
$125k
average cost of a
Wi-Fi installation
$2k
average monthly cost
for 100MB of data
Guest
Willingness to
Pay for Wi-Fi
Declining
9in 10guests say FREE WIFI
is the #1 amenity
64%
of hotels offer
free Wi-Fi

elevenwireless.com
53%
80%
of guests read online
reviews before booking
will not return if they
have a bad technology
experience
SOURCES: Skift’s Portrait of the Millennial Traveler 2016 Report,
Poor Wi-Fi
is a Loyalty
Opportunity
Lost

elevenwireless.com
TripAdvisor
Sept. 2015

elevenwireless.com
Hotel
Wi- Fi
Test

elevenwireless.com
Guests expect a consistent, reliable
personalized experience everywhere

elevenwireless.com
Disparate systems and providers make
this very difficult…

elevenwireless.com
Add in all your properties around the
globe and it’s next to impossible

elevenwireless.com
The way guests connect
and engage is changing.

elevenwireless.com
PROFILE
* younger
* self-reliant
* digitally savvy
39%
prefer to book their
rooms online
60%
prefer mobile services
(check-in, keys, etc.)
$250 billion
estimated spending
power of this groupSOURCE: Skift.com
People Side
THE
SILENT
TRAVELER

elevenwireless.com
Technology Side
THE GAME-
CHANGERS
Seamless
Connection
Hotspot 2.0 enables
immediate and
effortless recognition.
Wi-Fi might be your
only way to identify
and engage guests
with personalized,
tech-driven services.

elevenwireless.com
iPad Menus
IoT
The Internet
of Things
Thermostat
& Lights
Room Service
Robot
Mobile Keys
Entertainment
Housekeeping
Guest-Facing Back-of-House

elevenwireless.com
HOW DOES
IT WORK?
A central
authentication
platform enables
brands to identify
guests at the point
of connection to the
network and engage
them with
personalized content.

elevenwireless.com
Property
Management System
Loyalty & CRM
Databases
Business Intelligence
& Reporting
Administrative Tools
Consistent Guest
Experience
External Systems
(payments gateways,
social networks, etc.)
Guest Internet
Management Platform
Guest Network

elevenwireless.com
Add
color to
your
guests.
Unlock a world of
personalized
engagement
possibilities by
integrating with
guest info systems
like PMS, loyalty
and social.
JANE JONES
Portland, OR jane@me.com
Room: #205 Last Stay: 9/7/15
Services Used: spa + dry cleaning
Perks: premium Wi-Fi + breakfast
Connected: from iPhone 6 by pool

elevenwireless.com
Welcome Back,
Jane!
Login
Amp up your connection

elevenwireless.com
Captivate Guests with Branded Portals
Local
Service
Links
Tiered
Internet
Plans
Onsite
Amenities
Promos
Bill-to-Room
or Credit
Card Payment
RESPONSIVE CENTRALIZED FLEXIBLEFLEXIBLE ENGAGING

elevenwireless.com
Unique Monetization Opportunities:
Carrier Offloading

elevenwireless.com
Rethink Guest Wi-Fi
Identify guests at the point of authentication and engage
them with personalized content across all interactions
AUTHENTICATE MANAGE MONETIZE

elevenwireless.com
guests connect online
with Eleven each month
9.2million+
properties served by
Eleven each month
2,200+
Growing Our Footprint
Every Month
Approved for Major Brands &
Independents
ElevenOS is Proven and Trusted

elevenwireless.com
CENTRALIZED PLATFORM
Core Capabilities of the ElevenOS Platform
Analytics & Reporting
Public Spaces Conference AreasGuest Rooms

elevenwireless.com
Works with Existing Infrastructure
HARDWARE SOFTWARE
Delivered by leading network service providers.

elevenwireless.com
Great Wi-Fi Outshines Shampoo
$2.80
Average monthly cost of
in-room toiletries per room
<$1.00
Average monthly cost of
world-class Wi-Fi per room

elevenwireless.com
LET’S
CONNECT
Contact us for a free
Wi-Fi consultation
+1 (503) 222-4321
sales@elevenwireless.com
www.elevenwireless.com

Webinar - Mythbusters: Hotel Wi-Fi Edition

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