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Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 1
www.elevenwireless.com
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 2
What You Can
Expect To Learn
From This Guide:
1. How the “Wi-Fi Paradox”
is a challenge
2. Why Wi-Fi is critical to
guest loyalty
3. Why many perceptions
about hotel Wi-Fi are
actually myths
4. How central guest
Internet management can
change the Wi-Fi game
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 3
WI-FI IS #1
Free, reliable Wi-Fi continues to
top lists of guest demands.
Source: Hotels.com, 2015
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 4
THE WI-FI PARADOX
BANDWIDTH
USAGE
2.9average number of
devices guests carry 1
2GB
average mobile data
consumed per month 2
NETWORK
COSTS
$300kest. annual cost to install
and maintain Wi-Fi at a
500-room hotel 3
$5kest. monthly cost for
500MB of data4
(we
suggest 1MB per room)
GUEST
WILLINGNESS
TO PAY FOR
WI-FI
9in 10guests say FREE WIFI
is the #1 amenity 5
64%
of hotels offer
free Wi-Fi 6
SOURCES:1)iPass2)DeviceAtlas
SOURCES:3)Meetings&Conventions,20154)Cloudflare,2014
SOURCES:5)Hotels.com6)CondéNastTraveler
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 5
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 6
77%
80%
usually or always refer
to TripAdvisor reviews
before selecting a hotel 1
will not return if they
have a bad technology
experience 2
SOURCES: 1) HotelMarketing.com, 2014 2) Hotel Business Review
3) New York Times, 2015
Poor Wi-Fi
is a Loyalty
Opportunity
Lost
65pts
registered drop in guest
satisfaction when
paying for basic Wi-Fi 3
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 7
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 8
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 9
Consistency & Reliability is Key
Guests expect a consistent, reliable, and personalized Wi-Fi
experience across multiple devices, across various areas of the
hotel, and across all properties in a brand.
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 10
Disparate systems and providers across all
the moving parts make this difficult…
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 11
Add in all your properties around the
globe and it’s next to impossible.
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 12
Wi-Fi centrally managed
at the brand level is
more consistent and
easier to control.
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 13
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 14
The way guests connect
and engage is changing.
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 15
PROFILE
* younger
* self-reliant
* digitally savvy
39%
prefer to book their
rooms online 1
60%
prefer mobile services
(check-in, keys, etc.) 1
$200 billion
estimated spending
power of millennials 2
SOURCES:
1) Skift, 2015 2) Forbes, 2016
People Side
THE
SILENT
TRAVELER
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 16
Technology Side
THE GAME-
CHANGERS
Seamless
Connection
Hotspot 2.0 enables
immediate and
effortless recognition.
Wi-Fi might be your
only way to identify
and engage guests
with personalized,
tech-driven services.
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 17
iPad Menus
IoT
The Internet
of Things
Thermostat
& Lights
Room Service
Robot
Mobile Keys
Entertainment
Housekeeping
Guest-Facing Back-of-House
As people and things become more inter-
connected, 802.1x and similar tech will be
necessary to keep your network secure
and accessible by guests, staff, and groups.
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 18
HOW DO
YOU KEEP
UP?
A central
authentication
platform enables
brands to identify
guests at the point
of connection to
the network and
engage them with
personalized
content.
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 19
Property
Management System
Loyalty & CRM
Databases
Business Intelligence
& Reporting
Administrative Tools
Consistent Guest
Experience
External Systems
(payments gateways,
social networks, etc.)
Guest Internet
Management
Platform
Guest Wi-Fi Network
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 20
Add
color to
your
guests.
Unlock a world of
personalized
engagement
possibilities by
integrating with
guest info systems
like PMS, loyalty
and social.
JANE JONES
Portland, OR jane@me.com
Room: #205 Last Stay: 9/7/15
Services Used: spa + dry cleaning
Perks: premium Wi-Fi + breakfast
Connected: from iPhone 6 by pool
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 21
Welcome Back,
Jane!
Login
Amp up your connection
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 22
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 23
Captivate Guests with Branded Portals
Local
Service
Links
Tiered
Internet
Plans
Onsite
Amenities
Promos
Bill-to-Room
or Credit
Card Payment
RESPONSIVE CENTRALIZED FLEXIBLEFLEXIBLE ENGAGING
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 24
Unique Monetization Opportunities
Roaming enables
hotels to monetize
Wi-Fi by allowing
carriers and other
third parties to
offload their
traffic onto your
hotel network for
a fee.
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 25
Rethink Your Guest Wi-Fi
With a guest Internet management platform, you can
identify guests at the point of authentication and engage
them with personalized content across all interactions
AUTHENTICATE MANAGE MONETIZE
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 26
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 27
Great Wi-Fi Outshines Shampoo
$2.80
Average monthly cost of
in-room toiletries per room
<$1.00
Average monthly cost of
ElevenOS per room
At the end of the day, it’s all about heads in beds. Guests won’t leave
because of a bad shampoo experience, but they will check out and
never come back if they have a bad Wi-Fi experience.
Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 28
WANT TO
LEARN
MORE?
Contact us for a free
Wi-Fi consultation
+1 (503) 222-4321
sales@elevenwireless.com
www.elevenwireless.com

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Mythbusters Guide: Hotel Wi-Fi Edition

  • 1. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 1 www.elevenwireless.com
  • 2. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 2 What You Can Expect To Learn From This Guide: 1. How the “Wi-Fi Paradox” is a challenge 2. Why Wi-Fi is critical to guest loyalty 3. Why many perceptions about hotel Wi-Fi are actually myths 4. How central guest Internet management can change the Wi-Fi game
  • 3. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 3 WI-FI IS #1 Free, reliable Wi-Fi continues to top lists of guest demands. Source: Hotels.com, 2015
  • 4. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 4 THE WI-FI PARADOX BANDWIDTH USAGE 2.9average number of devices guests carry 1 2GB average mobile data consumed per month 2 NETWORK COSTS $300kest. annual cost to install and maintain Wi-Fi at a 500-room hotel 3 $5kest. monthly cost for 500MB of data4 (we suggest 1MB per room) GUEST WILLINGNESS TO PAY FOR WI-FI 9in 10guests say FREE WIFI is the #1 amenity 5 64% of hotels offer free Wi-Fi 6 SOURCES:1)iPass2)DeviceAtlas SOURCES:3)Meetings&Conventions,20154)Cloudflare,2014 SOURCES:5)Hotels.com6)CondéNastTraveler
  • 5. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 5
  • 6. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 6 77% 80% usually or always refer to TripAdvisor reviews before selecting a hotel 1 will not return if they have a bad technology experience 2 SOURCES: 1) HotelMarketing.com, 2014 2) Hotel Business Review 3) New York Times, 2015 Poor Wi-Fi is a Loyalty Opportunity Lost 65pts registered drop in guest satisfaction when paying for basic Wi-Fi 3
  • 7. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 7
  • 8. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 8
  • 9. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 9 Consistency & Reliability is Key Guests expect a consistent, reliable, and personalized Wi-Fi experience across multiple devices, across various areas of the hotel, and across all properties in a brand.
  • 10. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 10 Disparate systems and providers across all the moving parts make this difficult…
  • 11. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 11 Add in all your properties around the globe and it’s next to impossible.
  • 12. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 12 Wi-Fi centrally managed at the brand level is more consistent and easier to control.
  • 13. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 13
  • 14. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 14 The way guests connect and engage is changing.
  • 15. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 15 PROFILE * younger * self-reliant * digitally savvy 39% prefer to book their rooms online 1 60% prefer mobile services (check-in, keys, etc.) 1 $200 billion estimated spending power of millennials 2 SOURCES: 1) Skift, 2015 2) Forbes, 2016 People Side THE SILENT TRAVELER
  • 16. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 16 Technology Side THE GAME- CHANGERS Seamless Connection Hotspot 2.0 enables immediate and effortless recognition. Wi-Fi might be your only way to identify and engage guests with personalized, tech-driven services.
  • 17. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 17 iPad Menus IoT The Internet of Things Thermostat & Lights Room Service Robot Mobile Keys Entertainment Housekeeping Guest-Facing Back-of-House As people and things become more inter- connected, 802.1x and similar tech will be necessary to keep your network secure and accessible by guests, staff, and groups.
  • 18. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 18 HOW DO YOU KEEP UP? A central authentication platform enables brands to identify guests at the point of connection to the network and engage them with personalized content.
  • 19. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 19 Property Management System Loyalty & CRM Databases Business Intelligence & Reporting Administrative Tools Consistent Guest Experience External Systems (payments gateways, social networks, etc.) Guest Internet Management Platform Guest Wi-Fi Network
  • 20. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 20 Add color to your guests. Unlock a world of personalized engagement possibilities by integrating with guest info systems like PMS, loyalty and social. JANE JONES Portland, OR jane@me.com Room: #205 Last Stay: 9/7/15 Services Used: spa + dry cleaning Perks: premium Wi-Fi + breakfast Connected: from iPhone 6 by pool
  • 21. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 21 Welcome Back, Jane! Login Amp up your connection
  • 22. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 22
  • 23. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 23 Captivate Guests with Branded Portals Local Service Links Tiered Internet Plans Onsite Amenities Promos Bill-to-Room or Credit Card Payment RESPONSIVE CENTRALIZED FLEXIBLEFLEXIBLE ENGAGING
  • 24. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 24 Unique Monetization Opportunities Roaming enables hotels to monetize Wi-Fi by allowing carriers and other third parties to offload their traffic onto your hotel network for a fee.
  • 25. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 25 Rethink Your Guest Wi-Fi With a guest Internet management platform, you can identify guests at the point of authentication and engage them with personalized content across all interactions AUTHENTICATE MANAGE MONETIZE
  • 26. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 26
  • 27. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 27 Great Wi-Fi Outshines Shampoo $2.80 Average monthly cost of in-room toiletries per room <$1.00 Average monthly cost of ElevenOS per room At the end of the day, it’s all about heads in beds. Guests won’t leave because of a bad shampoo experience, but they will check out and never come back if they have a bad Wi-Fi experience.
  • 28. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 28 WANT TO LEARN MORE? Contact us for a free Wi-Fi consultation +1 (503) 222-4321 sales@elevenwireless.com www.elevenwireless.com