Ten Tips to Make Family Travel Cheaper and Easiermommypoints
Ten tips to travel with your family with less money and less stress than you thought possible, as presented by Summer Hull (Mommy Points) and Ed Pizzarello (Pizza in Motion) at the 2014 Frequent Traveler University in DC.
Software Localization: What You Need to Know to Effectively Go GlobalLionbridge
[Webinar] The global software market is valued at almost half a trillion dollars and growing across all sectors. To stand out in this thriving market, now is the time to increase your global reach by localizing your software. But there’s more to it than simply end-build text translation. Providing value to every user means considering all the smaller, but critical, details—some of which can be a challenge to navigate.
Personal Branding for Freelance Translators and InterpretersMartina Eco
Slides for the presentation delivered at the London Language Show on 14 October 2017, focussing on personal branding for freelance translators and interpreters.
Ten Tips to Make Family Travel Cheaper and Easiermommypoints
Ten tips to travel with your family with less money and less stress than you thought possible, as presented by Summer Hull (Mommy Points) and Ed Pizzarello (Pizza in Motion) at the 2014 Frequent Traveler University in DC.
Software Localization: What You Need to Know to Effectively Go GlobalLionbridge
[Webinar] The global software market is valued at almost half a trillion dollars and growing across all sectors. To stand out in this thriving market, now is the time to increase your global reach by localizing your software. But there’s more to it than simply end-build text translation. Providing value to every user means considering all the smaller, but critical, details—some of which can be a challenge to navigate.
Personal Branding for Freelance Translators and InterpretersMartina Eco
Slides for the presentation delivered at the London Language Show on 14 October 2017, focussing on personal branding for freelance translators and interpreters.
Women in Localization 2017 "Be Bold for Change" Award WinnersLionbridge
Lionbridge is proud to support Women in Localization and announce the winners of the 2017 "Be Bold for Change" award.
Learn more at: http://content.lionbridge.com/women-localization-8-inspirational-leaders-storming-ahead-bold-change/
LinkedIn for Freelance Translators and Interpreters Alba Sort
Presentation deck for the seminar LinkedIn for Linguists: How to Leverage the World's Largest Professional Network, which took place at Language Show Scotland, Glasgow, 10 March 2017. The learnings can be applied to any professional freelancers working in B2B who want to grow their network and find potential clients on LinkedIn.
Learn how to manage the translation and localization of your global product information for local markets, ensuring a faster time-to-market as well as an increased brand loyalty and awareness.
Growing your Global Brand: Lionbridge WebinarLionbridge
Today, 84% of people are more inclined to make a purchase when the information is presented in their native language. To be successful globally, you must prioritize your digital strategy and consider language and cultural nuances.
How do you manage your marketing strategy, content, and execution on a global scale? Join our webinar, to learn:
• How to deliver an engaging digital experience through a content-focused approach
• Differences in buyer’s journeys and preferences around the world
• The framework you need to roll out your digital strategy globally
Unlocking the power of digital marketing for InterpretersMartina Eco
The slides to the presentation given during the "Digital marketing for Interpreters" organised by the Chartered Institute of Linguists on April 22nd, 2017 in London, UK.
The Multicultural Customer Experience: Localizing Your Marketing Campaign for...Lionbridge
The Hispanic population is the fastest growing, most connected audience on the planet. In today’s digital world, consumers expect a consistent and well branded omni- channel experience. The Hispanic population are early digital adopters, meaning your brand needs to be ahead of the curve when targeting this population.
You will learn:
-Why you should localize your marketing campaigns
-The media mix the Hispanic population is responding to
- How to assemble a strategy for and manage a multilingual campaign
The Future of the Connected Traveler & Smart Travel ExperienceManoj Jasra
- Where You Should Invest Your Valuable Time and Resources
- Smart technology is enhancing the travel experience providing exciting opportunities to engage consumers, reduce friction, drive loyalty and ultimately win sales.
- what technology is fundamental to improving the consumer’s experience of your brand vs. what is simply ammunition for a quick PR win
- what exciting new opportunities an intelligently connected experience presents
2017 holiday survey: An annual analysis of the peak shopping seasonDeloitte United States
Holiday retail spending is bucking trends this season with only one-third of holiday budgets going toward gifts. Online spending is expected to exceed in-store for the first time. In addition to gifts for others this year, spending on experiences and self-gifting increased. Explore more consumer spending trends in our 32nd annual holiday survey. For more: http://deloi.tt/2yH1VAn.
8 Ways to Increase Revenue at Your Independent Hotel.pdfRezStream
In this webinar recording, we walk through eight ways rezStream has successfully helped independent hotels, B&B, resorts, and vacation rental owners make it easier for them to find guest online, manage guest interactions, and increase revenue.
Join rezStream for a journey and learn:
• What we optimize for Google
• How we improve search engine visibility
• The results we’ve driven with Facebook
• Why we focus on direct bookings first
• Tips that help with guest communication
• Key ways to streamline guests’ operations
An exploration of ideas, lessons, hacks and opportunities to make you a more productive WP developer… and take your business on the road.
Topic points:
* Lessons learned whilst travelling the world as a remote WP developer.
* Hard realities of what it’s like to be a digital nomad, and what you need to do to make it profitable
* Australian specific tax implications and opportunities
* Acknowledge maintenance is required, and turn it into a product you sell to your clients (eg: ManageWP, InfiniteWP)
* Develop using ‘reusable function’ methodologies in your business (eg: starter themes, child themes, frameworks). Look at baking your own framework, but always use others.
* Look for opportunities to streamline your development (eg: CSS compilers, FTP sync, placing WP in a subdirectory).
* Become a hosting reseller to increase your passive income and be a one point call for your clients. This will save you time dealing with site builds.
* Identify opportunities to buy developer licenses and sell access to these as part of your maintenance.
* The benefits of stepping out of your comfort zone, and learning from other developers – especially non-WP focused ones.
Presented by Simon Foxe at WordCamp Sydney 2018
Women in Localization 2017 "Be Bold for Change" Award WinnersLionbridge
Lionbridge is proud to support Women in Localization and announce the winners of the 2017 "Be Bold for Change" award.
Learn more at: http://content.lionbridge.com/women-localization-8-inspirational-leaders-storming-ahead-bold-change/
LinkedIn for Freelance Translators and Interpreters Alba Sort
Presentation deck for the seminar LinkedIn for Linguists: How to Leverage the World's Largest Professional Network, which took place at Language Show Scotland, Glasgow, 10 March 2017. The learnings can be applied to any professional freelancers working in B2B who want to grow their network and find potential clients on LinkedIn.
Learn how to manage the translation and localization of your global product information for local markets, ensuring a faster time-to-market as well as an increased brand loyalty and awareness.
Growing your Global Brand: Lionbridge WebinarLionbridge
Today, 84% of people are more inclined to make a purchase when the information is presented in their native language. To be successful globally, you must prioritize your digital strategy and consider language and cultural nuances.
How do you manage your marketing strategy, content, and execution on a global scale? Join our webinar, to learn:
• How to deliver an engaging digital experience through a content-focused approach
• Differences in buyer’s journeys and preferences around the world
• The framework you need to roll out your digital strategy globally
Unlocking the power of digital marketing for InterpretersMartina Eco
The slides to the presentation given during the "Digital marketing for Interpreters" organised by the Chartered Institute of Linguists on April 22nd, 2017 in London, UK.
The Multicultural Customer Experience: Localizing Your Marketing Campaign for...Lionbridge
The Hispanic population is the fastest growing, most connected audience on the planet. In today’s digital world, consumers expect a consistent and well branded omni- channel experience. The Hispanic population are early digital adopters, meaning your brand needs to be ahead of the curve when targeting this population.
You will learn:
-Why you should localize your marketing campaigns
-The media mix the Hispanic population is responding to
- How to assemble a strategy for and manage a multilingual campaign
The Future of the Connected Traveler & Smart Travel ExperienceManoj Jasra
- Where You Should Invest Your Valuable Time and Resources
- Smart technology is enhancing the travel experience providing exciting opportunities to engage consumers, reduce friction, drive loyalty and ultimately win sales.
- what technology is fundamental to improving the consumer’s experience of your brand vs. what is simply ammunition for a quick PR win
- what exciting new opportunities an intelligently connected experience presents
2017 holiday survey: An annual analysis of the peak shopping seasonDeloitte United States
Holiday retail spending is bucking trends this season with only one-third of holiday budgets going toward gifts. Online spending is expected to exceed in-store for the first time. In addition to gifts for others this year, spending on experiences and self-gifting increased. Explore more consumer spending trends in our 32nd annual holiday survey. For more: http://deloi.tt/2yH1VAn.
8 Ways to Increase Revenue at Your Independent Hotel.pdfRezStream
In this webinar recording, we walk through eight ways rezStream has successfully helped independent hotels, B&B, resorts, and vacation rental owners make it easier for them to find guest online, manage guest interactions, and increase revenue.
Join rezStream for a journey and learn:
• What we optimize for Google
• How we improve search engine visibility
• The results we’ve driven with Facebook
• Why we focus on direct bookings first
• Tips that help with guest communication
• Key ways to streamline guests’ operations
An exploration of ideas, lessons, hacks and opportunities to make you a more productive WP developer… and take your business on the road.
Topic points:
* Lessons learned whilst travelling the world as a remote WP developer.
* Hard realities of what it’s like to be a digital nomad, and what you need to do to make it profitable
* Australian specific tax implications and opportunities
* Acknowledge maintenance is required, and turn it into a product you sell to your clients (eg: ManageWP, InfiniteWP)
* Develop using ‘reusable function’ methodologies in your business (eg: starter themes, child themes, frameworks). Look at baking your own framework, but always use others.
* Look for opportunities to streamline your development (eg: CSS compilers, FTP sync, placing WP in a subdirectory).
* Become a hosting reseller to increase your passive income and be a one point call for your clients. This will save you time dealing with site builds.
* Identify opportunities to buy developer licenses and sell access to these as part of your maintenance.
* The benefits of stepping out of your comfort zone, and learning from other developers – especially non-WP focused ones.
Presented by Simon Foxe at WordCamp Sydney 2018
Cost Effective Web Development TechniquesDrew McLellan
10 simple technical and workflow-based tips for reducing web design and development project costs.
Presented by Drew McLellan from edgeofmyseat.com at twiist.be, Belgium, on 15 May 2009.
As the world emerges into a post-pandemic glow, consumer demand is rebounding. To meet this demand, Partners need to accelerate growth and scale global digital operations for their customers.
Acquia’s Q2 Program Increment is designed to help partners re-engineer the digital stack and increase services revenue. With a focus on; how to scale for new growth of content and experiences, data and insights, digital services and digital products for their customers
Learn more about:
Marketing Cloud Enhancements including the New Marketer Experience, Machine Learning Capabilities, and Global Governance and Compliance.
Drupal Cloud Enhancements including Cloud Next / China Managed Services, a new Developer Experience, and Employee Experience
Ready to outperform your competition? Watch our webinar and witness how rezStream Cloud is revolutionizing lodging management. Learn how our comprehensive suite of lodging solutions can drive exceptional results while simplifying your workload. Experience this industry-changing event on demand!
Presentation prepared for the Founder Institute session on revenue model in Santiago, Chile.
Talking about revenue model framework, how to capture revenues and the profit zone.
Rethinking flight shopping with conversational search with chatbotsmisaello
Your goal as a travel company is to be aware of how travelers search for a flight, but also when, where, and what’s truly motivating them.
According to Expedia, a typical customer searches up to 48 times before booking a flight. To provide travelers with a seamless Search experience, it’s no longer enough to display the resulting flight options.
International PPC, The Final Frontier; DFWSEM State Of Search 2015Christi Olson
These are the Voyages of the Enterprise PPC: growing International Paid Search. It's an expansion based mission: to explore new markets, to seek out how to advertise in multiple languages and where match types aren't what they seem. To boldly go where Google is not the King of Search. These are the chronicles of International PPC, providing recommendations and tips to tackle the challenges you'll face as you expand outside the US and into the international domain.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
2. Y O U R P R E S E N T E R S
Sergio Restrepo
VP, Global Digital
Marketing Services,
Lionbridge
Danica Wong
Direct & Email
Marketing Manager,
Hawaiian Airlines
Ted Wham
VP, Vertical Industry
Solutions, Oracle
Marketing Cloud
4. Micromoments
There are hundreds of these everyday:
I-want-to-get-away moments
a.k.a. "dreaming moments"
Time-to-make-a-plan moments
a.k.a. "planning moments"
Let's-book-it-moments
a.k.a. "booking moments"
Can't-wait-to-explore moments
a.k.a. "experiencing moments"
How do we increase our stickiness?
10. Intelligent content strategy is
now at the heart of the digital
marketing ecosystem – paid,
owned, earned, social
Marketing Technology
Culture
Personalization
Creating a content reuse
strategy is key for global
environments.
11. Shift from words
to images to video
3 in 5 travelers who watch
online video use it to narrow down their
brand, destination or activity of choices.
12. Technology
MARKETING
Centralized cloud solutions on the lookout for the singular customer view.
Personalization is the goal.
Choosing a truly global content management system (CMS) is now a key
component for global success in the lookout for personalization.
14. This is how one travel company is
navigating these challenges, and the
technology they’re using to help
The successful brands of tomorrow
will be those that have a strategy for
understanding and meeting consumers'
needs in these micro-moments.
16. All communication
should reinforce brand
Destination Carrier
serving the State
of Hawaii
Guests should
experience Hawaii before
physically arriving
Practice Hawaiian
values that are unique
to our host culture
Authentic Hawaiian Hospitality
18. • 7 Websites
• 229 Email templates
in 5 languages
• 10 Social Media
Channels in 4 languages
• Digital banner ads in
multiple markets
COMMUNICATING WITH
Our Guests
EN
JP
KR
EN
JP
KR
EN
JP
CN CN
19. CREATING AND
Distributing Content
Brand Style Guide for written
and visual language
• Accommodate cultural differences
• List translated products, services and common
phrases
Asset management tool stores images
and files
• Used by agency partners and internal teams
• Completed Ads added to spark inspiration
Email Style Guide / Modular Template Library
• Specific needs for dates, amounts outlined in
style guide
• Modular library enables flexibility
Collaboration is important
• Collect in-market team feedback
• Content creators share
new initiatives
20. SAMPLE
Social Media
Japan
Fly Brisbane to
Honolulu. Enjoy
authentic Hawaiian
hospitality in our
new Island-inspired
Premium Cabin.
Hawaii’s official
nickname is the
#AlohaState but we
are also commonly
known as the
#RainbowState!
Happy #AlohaFriday
アロハ!
羽田、成田、関西空港発着の全ての便
でハワイアン航空の新しいビジネスクラ
ス、プレミアム・キャビンをご利用いただ
けるようになりました。
次回のハワイ旅行は、ちょっと贅沢に、
180度水平になるフルフラットシートで快
適な空の旅でお出かけしてみては?
Aloha! We are now able to use
the new business class of
Hawaiian Airlines for all flights
from Haneda, Narita and Kansai
airport. The next trip to Hawaii is
a bit of luxury, 180
degrees horizontal in
a comfortable flight.
Happy Aloha Friday! レインボー・ステ
イツの愛称でも親しまれているハワイよ
り、皆様に虹をお届けします。 さて、ここ
でアンケート! ハワイで過ごす時間、ど
ちらがお好みですか? ①日中アクティブ
にショッピング&観光! ②寄せては返す
波の音を聞きながらまったり過ごす♪
Time spent in Hawaii, which one
do you prefer? 1) Shopping and
sightseeing activities during the
day 2) Pause and listen to the
sound of the returning wave.
22. KEYS FOR OUR SUCCESS
Website content readily available
• Landing page with price point available to Email, Digital, Social
• New destination content refreshed periodically and translated
Emails use modular templates
• Allows for straight translated content when appropriate
• Other modules can be tailored by market
Social media works to understand
cultural expectations
• Work closely with in-market teams to
tailor content
• Use engagement data to identify successful posts
24. • Lionbridge does a fabulous job with translation
and transcreation
• But implementing multiple language variants
creates chaos unless an orderly production
process can be used
• Lionbridge has created a direct AppCloud
integration to the Oracle Marketing Cloud
Responsys platform to systematize the execution
of multiple language versions
• This integration allows Modern Marketers to more
finely tune their marketing messages to drive
greater relevance and ROI
INTRODUCTION
25. • A Tight comp of the email marketing
message generated by your design team
• Should show full content and verbiage
• Should be composed in whatever is the
primary language for your business
COUNTRY_CODE:US
LANGUAGE_CODE: en-US
{FirstName}, where will you go next? | View Online
FLIGHTS | HOTELS | DEALS | GEM
Sign in to GEM Rewards → Your Miles: 26,324 Carat Level: Ruby
WEEKLY SNAPSHOT
FOR THE FARE INFORMED
{FirstName},
Vacation the smart way — find the best fares
available departing from Atlanta Hartsfield-
Jackson International Airport (ATL), right
here, every week.
FIND FLIGHTS →
New York City this FLIGHTS FROM The City by the Bay FLIGHTS FROM
fall $235 calls $316
The best deals to the Big Apple, Leave your heart in San Francisco?
available for a limited time only It's calling you to come back!
DREAM — AND FLY! → CHECK PRICES →
THE BASE
LANGUAGE TEMPLATE
26. Same message as before but this time the
content that will be translated is identified
COUNTRY_CODE:US
LANGUAGE_CODE: en-US
{FirstName}, where will you go next? | View Online
FLIGHTS | HOTELS | DEALS | GEM
Sign in to GEM Rewards → Your Miles: {Miles} Carat Level: {Level}
WEEKLY SNAPSHOT
FOR THE FARE INFORMED
{FirstName},
Vacation the smart way — find the best fares
available departing from Atlanta Hartsfield-
Jackson International Airport (ATL), right
here, every week.
FIND FLIGHTS →
New York City this FLIGHTS FROM The City by the Bay FLIGHTS FROM
fall {Price} calls {Price}
The best deals to the Big Apple, Leave your heart in San Francisco?
available for a limited time only It's calling you to come back!
DREAM — AND FLY! → CHECK PRICES →
FIELDED BASE
LANGUAGE TEMPLATE
27. {FirstName}, where will you go next? | View Online
FLIGHTS | HOTELS | DEALS | GEM
Sign in to GEM Rewards → Your Miles: {Miles} Carat Level: {Level}
WEEKLY SNAPSHOT
FOR THE FARE INFORMED
{FirstName},
PUTTING THOSE FIELDS
In a Data Table
29. {FirstName}, où allez-vous ensuite? | Voir en ligne
AVIATION | HÔTELS | OFFRES | GEMME
Connectez-vous à GEMME Rewards → Vos milles: 26 324 Niveau Carat: Rubis
INSTANTANÉ SEMAINE
POUR LA FARE INFORMÉ
{FirstName},
Vacances à la manière intelligente - trouvez les
meilleurs tarifs disponible au départ d'Atlanta
Aéroport international de Hartsfield-Jackson (ATL),
ici, chaque semaine
TROUVER LES VOLS →
New York City cet VOLS DE Le' City by the Bay' VOLS DE
automne 212 € faire appel 284 €
Les meilleures offres pour le 'Big Apple' Laissez votre coeur à San Francisco?
Disponible pour un temps limité seulement Il vous appelle à revenir!
RÊVERIE — ET VOLER! → VOIR LES PRIX
• Here the Country Code of FR and
the Language Code of fr create a
version appropriate for France
• Note the use of accented
characters
• Note the formatting of numbers
and currency symbols
COUNTRY_CODE:FR
LANGUAGE_CODE: fr
THE VERSION FOR
FRANCE
30. • Here we have the Russian version
• Note how much longer the words
and phrases are – make sure your
design supports this need!
COUNTRY_CODE: RU
LANGUAGE_CODE: ru
THE VERSION FOR
RUSSIA {FirstName}, куда ты пойдешь дальше? | Смотреть онлайн
ПОЛЕТЫ | ОТЕЛЬ | СДЕЛКИ | ГЕММА
Войдите в ГЕММА Награды → Ваши мили: 26 324 Уровень Карат: Рубин
ЕЖЕНЕДЕЛЬНЫЙ СНАПОР
ДЛЯ ОБЕСПЕЧЕННОЙ ИНФОРМАЦИИ
{FirstName},
Отпуск умный путь - найти лучшие тарифы
Доступны вылетающие из Атланты Международный
аэропорт Хартсфилд-Джексон (ATL), прямо здесь,
каждую неделю
НАЙТИ ПОЛЕТЫ →
Нью-Йорк этой ПОЛЕТЫ ОТ Вызов ПОЛЕТЫ ОТ
осенью 15 510 ₽ «City by the Bay» 20 856 ₽
Лучшие предложения для «Big Apple», Оставьте свое сердце в Сан-Франциско?
только ограниченное время Он призывает вас вернуться!
МЕЧТА — И ЛЕТАТЬ! → ПРОВЕРИТЬ ЦЕНЫ →
31. This Simplified Chinese version
shows that ideograms can also
be supported
COUNTRY_CODE:CN
LANGUAGE_CODE: zh-cmn-hans
THE VERSION FOR
CHINA
{FirstName}, 你下一步去哪里?| 在线查看
航班 | 旅馆 | 提供 | 宝石
登录创业板奖励计划 → 你的英里:26,324 克拉层 : 红宝石
每周快报
为了获得通知
{FirstName},
以智慧的方式度假 - 找到从亚特兰大
哈茨菲尔 德杰克 逊国际机场(ATL)
出发的最佳票价,每周都在这里。
查找飞行→
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秋天 ¥1,551
电话 ¥2,106
“Big Apple”的最佳交易, 离开你的心脏在旧金山?
仅限于有限的时间 它叫你回来!
梦想和飞行! → 检查价格 →
32. GOTCHAS TO BE
ON THE LOOKOUT FOR
• Long words that may exceed available space
– US / en-US: Insurance companies providing legal protection
– DE / de: Rechtsschutzversicherungsgesellschaften
• Languages that require lots of space to express a concept
– US / en-US: The quick brown fox jumps over the lazy dog
– GR / el: Η γρήγορη καφέ αλεπού πηδάει πάνω από το τεμπέλικο σκυλί
– IN / ml: പിേറ്റന്ന് ്രബൗൺ േഫാക്സ് അലസനായ നായ്ക്ക് മുകളിലൂെട ചാടി
• Number, currency symbol and position, date, and day format variations
– US / en-US 123,456.99 $123,456.99 7/21/2017 Tuesday
– FR / fr 123 456,00 123 456,00 € 25/07/2017 Mardi
– IT / it 123.456,00 € 123.456,00 25/07/2017 Martedì
33. • Creating content in your readers’ languages makes
your messages easier to consume and understand
• This recipient-centric approach drives revenue and
profitability
• With Lionbridge’s new AppCloud integration to Oracle
Marketing Cloud Responsys, Modern Marketers will
have a way to elegantly manage
hyper-personalization of language variants in a
production-efficient manner
SUMMARY
34. Sergio Restrepo
VP, Global Digital
Marketing Services,
Lionbridge
@RestrepoNow
Danica Wong
Direct & Email
Marketing Manager,
Hawaiian Airlines
@D_S_Wong
Ted Wham
VP, Vertical Industry
Solutions, Oracle
Marketing Cloud
@tedwham
Thank you
QUESTIONS