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10
    COST EFFECTIVE
WEB DEVELOPMENT
     TECHNIQUES
OR:
      HOW CAN I MAKE
  THE BEST USE OF LIMITED
 DESIGN AND DEVELOPMENT
     BUDGETS IN THESE
INCREASINGLY CHALLENGING
  ECONOMIC TIMES?
I’M

 DREW MCLELLAN
 E D G E O F M Y S E A T. C O M ~ @ D R E W M


I HELP PEOPLE BUILD
THINGS ON THE WEB
SOMEWHERE OUT THERE LIES

A WORLD OF
LIMITLESS
BUDGETS
WHEN BUDGETS ARE TIGHT

E V E R YO N E
WORK S
HARDER
FA S T E R
CHEAPER
BETTER
STRONGER
WITH FEWER RESOURCES AVAILABLE
SOME TECHNIQUES ARE

TECHNICAL
BUT MANY ARE ABOUT

WORKFLOW
HERE’S THE
TIPS
PRESENTED IN NO PARTICULAR ORDER
1
WRITE A COMPREHENSIVE
SPECIFICATION
  FOR YOUR PROJECT
&
A GOOD SPEC DOES TWO THINGS


LIMITS
SCOPE
ENABLES
EFFICIENCY
T H E E A S I E S T P L A C E TO

CONTROL
COSTS     - IS IN -

THE SPEC
DESCRIBE HOW THE SITE WORKS

FROM THE USER’S
PERSPECTIVE
NOT HOW IT’S IMPLEMENTED
CHANGES ARE
CHEAP
TO   MAKE   ON

PAPER
ENABLES EFFICIENCY!

DEVELOPMENT
      - CAN BE -

  PLANNED
 UP FRONT
- NO -
 ALARMS
   - NO -
SURPRISES
2
    EVALUATE POSSIBLE
EXISTING SOLUTIONS
DON’T

REINVENT
THE WHEEL
EVALUATE AGAINST
    YO U R ( N OW S O L I D )

SPECIFICATION
CONSIDER COMPROMISES:
WHERE DOES COST MATTER


MORE
THAN FEATURES?
USE EXISTING CODE AND BUILD


10% ON TOP
         - NOT -




100%
FROM NOTHING
3
CONSIDER THE COST OF YOUR
DESIGN CHOICES
TO U G H
BU T N OT
IMPOS
SIBLE
I T J U S T TA K E S


TIME
C O N S I D E R   T H E

DEVELOPMENT
IMPLICATIONS
OF EVERY SINGLE
DESIGN CHOICE
4
  MAKE SURE YOUR DESIGN
COVERS ALL STATES
  THE USER ENCOUNTERS
GOING

BACK & FORTH
COSTS
TIME
&
   - CONSIDER -

LOGGED IN
LOGGED OUT
&
    - CONSIDER -

EMPTY STATES
TOO MUCH DATA
&
     - CONSIDER -
WITH JAVASCRIPT
   WITH OU T
&
  - CONSIDER -

ERRORS
M ESSAG E S
MAKE SURE

EVERYTHING
IN THE SPEC IS
DESIGNED
5
  DESIGN FOR
REUSABILITY
BUILD A TOOLKIT OF

REUSABLE
COMPONENTS
DESIGN TO A

GRID
EVERY

UNIQUE ELEMENT
      IS A

SOURCE OF COST
- A FEW -

VERSATILE
TEMPLATES
IS BETTER THAN
DOZENS
6
  REMEMBER: BROADBAND IS
NOT A SILVER BULLET
D E S I G N I N G F O R B R OA D BA N D P U T S

EXTRA LOAD
ON YOUR SERVERS
- BANDWIDTH IS -

EXPENSIVE
CONSIDER YOUR
RUNNING COSTS
JUST BECAUSE IT’S

DIGITAL
DOESN’T MEAN IT’S


FREE
7
PREPARE YOUR DESIGN FILES
READY TO SEND
ACROSS TO YOUR DEVELOPER
MAKE IT EASY
FOR YOUR DEVELOPER
       - TO -

GET IT RIGHT
MISTAKES
       -&-

ADJUSTMENTS
   ARE EXPENSIVE
GOING BACK AND FORTH

COSTS TIME
NAME AND GROUP
   - YOUR LAYERS -
PROVIDE FLAT VERSIONS
  OF EACH STATE FOR REFERENCE
HAND OVER A

COLOUR
 GUIDE
EXPLAIN YOUR GRID
 - DEVELOPERS WILL LOVE YOU -
8
   BUILD YOUR SITE FOR
CHEAP MAINTENANCE
ONCE A SITE IS BUILT IT HAS TO BE

MAINTAINED
CON T E N T
CHANGES
STRUCTURE
CHANGES
U S E A G E
CHANGES
DESIGN & BUILD FOR

FLEXIBILITY
- AVOID -

LABOUR-INTENSIVE
   TECHNIQUES
  SUCH AS TEXT AS IMAGES
DON’T DESIGN

  EACH SECTION
        - IN A -

DIFFERENT COLOUR
CONSIDER HOW EACH ELEMENT
RESPONDS TO CHANGE
  AND THE TIME IT WILL TAKE
        TO ADAPT IT
9
 BUILD YOUR SITE FOR LOW COST
QUALITY ASSURANCE
       (THAT’S TESTING!)
EVERY ELEMENT OF A SITE

NEEDS TO BE TESTED
- MULTIPLE -
BROWSERS
 - MULTIPLE -
PLATFORMS
LOGGED IN
   - OR -
LOGGED OUT
JAVASCRIPT
  ON OR OFF
FLASH
INSTALLED OR NOT
THERE ARE TWO OUTCOMES:
TESTING GETS EXPENSIVE
             - OR -

 QUALITY SUFFERS
CONSIDER THE

TESTING OVERHEAD
  OF EVERYTHING YOU ADD
10
BUILD ON THE SHOULDERS OF GIANTS

USE EXISTING APIS
 OUTSOURCE AS MUCH AS POSSIBLE
THE WEB IS A COLLECTION OF

 SMALL PIECES
LOOSELY JOINED
BE A SMALL PIECE
AMAZON S3
  FEEDBURNER
YOUTUBE / VIMEO
     FLICKR
  GOOGLE MAPS
 YAHOO! SEARCH
APIS
THE BEST WAY
TO SAVE MONEY
 LET SOMEONE ELSE
SPEND THEIRS
THANK YOU
  ANY QUESTIONS?
SLIDES
ALLINTHEHEAD.COM/PRESENTATIONS
      FOLLOW ME: @DREWM

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Cost Effective Web Development Techniques