This document discusses the importance of effective rollout planning when launching a website or platform internationally. It emphasizes reaching out to local stakeholders before rollout to understand their needs and align on timelines. Key aspects of rollout planning discussed include defining activities, creating language versions and site maps, managing translations and local content, training on content management systems, and providing support during localization and go-live. The document stresses pragmatism, working with people who understand the local context, and ensuring the rollout is done with ease.

1. REACH OUT BEFORE YOU ROLL OUT!
THE GAME-CHANGING ART OF MARKET INTEGRATION.
JULIAN MAIER | DIGITAL CONSULTING

2. ARE YOU WORKING WITH AN INTERNATIONAL OPERATING COMPANY?
DID YOU EVER ROLL OUT CONTENT OR A PLATFORM WORLDWIDE?
DO YOU KNOW THE CURRENT LOCAL TIME IN BUENOS AIRES?
HAVE YOU EVER BEEN CALLED ON A SUNDAY MORNING BY A CMS
AUTHOR FROM ABU DHABI, WONDERING WHY HE HAS SWEDISH
CONTENT ON HIS WEBSITE?
DO YOU KNOW, WHICH LANGUAGE IS USING THIS FONT?
სამგზავრო ავტომობილები

3. WHAT DRIVES
ROLLOUT SUCCESS?IN
BUDGET
INQUALITY
IN
TIME

4. PEOPLE AND
PROCEsSES

5. THE ROLLOUT SCENARIO
MULTI-BRAND, MULTI-LANGUAGE, MULTI-NATIONAL
1 client
1 year48countries
40
LANGUAGES
41.000WEB PAGES
6 BrANDS

6. IMAGINE THE FOLLOWING
YOU‘VE GOT A STATE OF THE ART WEBSITE

7. IMAGINE THE FOLLOWING
AND YOU‘VE GOT ALL THE OTHER STUFF TOO:
TAGGING
INTEGRATED
LEAD
MANAGEMENT
COMMENTING
CUSTOMER
EXPERIENCE
MOBILE-DEVICE
DETECTIONSOCIAL MEDIA
MOBILE-DEVICE
ANALYTICS
iPAD APP
EXTERNAL
APPLICATIONS
USER-GENERATED
CONTENT
RATING
DATA-DRIVEN
CONTENT
RSS
LIKE
SEM

8. THIS IS ...

9. AWESOME.

10. "COOL, I‘M REALLY INTO THIS ,INTERNET THING‘.
LET‘S GET IT OUT TO THE MARKETS
MICHAEL, 28 - LOCAL MARKETING SPECIALIST

11. "WE HAVE CURRENTLY NO RESOURCES TO DO THIS.“
"I WILL BE ON VACATION FOR
4 WEEKS IN SUMMER.“
"I‘M THE ONLY ONE DOING MARKETING
IN OUR OFFICE AND THERE ARE OTHER
PROJECTS AS WELL.“
"ON THE PLANNED GO-LIVE DATE, WE
HAVE AN IMPORTANT CUSTOMER EVENT.“
LET‘S GET IT OUT TO THE MARKETS
MICHAEL, 28 - LOCAL MARKETING SPECIALIST

12. "I‘M MAINTAINING THE LOCAL WEBSITE FOR 15 YEARS
AND I‘VE SEEN A LOT OF CENTRAL
SYSTEMS COME AND GO.“
"IN OUR COUNTRY EVERYTHING IS DIFFERENT.
YOUR CENTRAL APPROACH WON‘T WORK.“
"WHAT ABOUT OUR
LOCAL CONTENT AND APPLICATIONS?“
LET‘S GET IT OUT TO THE MARKETS
PETER, 43, KEY ACCOUNT AND OWNER OF LOCAL WEB AGENCY

13. NO TIME .
NOT INTERESTED.
LET‘S GET IT OUT TO THE MARKETS

14. EFFECTIVENESS.
RELIABILITY.
EYE-LEVEL.

15. THE ROLL-OUT PLANNING
EFFECTIVE AND PROVEN ROLL-OUT APPROACH
CREATE
ROLL-OUT PLAN
LOCAL AGENCY
BRIEFING
KICK-OFF/ DEFINE
ACTIVITIES
CREATION OF
LANGUAGE
VERSION
MARKET SITEMAP
DEFINITION
TRANSLATION
GAP ANALYSIS
LOCALIZATION
CREATION OF
LOCAL CONTENT
CONTENT
MANAGEMENT
UNIT CMS
TRAINING
REVIEW
APPROVAL
LAUNCH

16. KICK-OFF WORKSHOP - REACH OUT BEFORE YOU START
CLARIFY
SPECIFIC MARKET NEEDS.
WHAT DRIVES THE
PEOPLE?
ALIGN ON
TIMELINE, SCOPE &
RESPONSIBILITIES.

17. "WE HAD BAD EXPERIENCE WITH
CENTRAL TRANSLATORS.
THUS, WE NEED TO GO WITH OUR
LOCAL TRANSLATOR."
MANAGING CONTENT & TRANSLATIONS

18. MANAGING CONTENT & TRANSLATIONS
KEEP IT SIMPLE.
ENSURE QUALITY.
TRANSLATIONS -
MANUAL OR TOOL-BASED?

19. MANAGING CONTENT & TRANSLATIONS
IDENTIFY CONTENT GAPS.
OBSERVE LOCAL LEGAL
REQUIREMENTS.
TAYLOR CONTENT TO
LOCAL NEEDS.

20. "WHEN WILL WE FINALLY GET
ACCESS TO THE CMS?“

21. CMS TRAINING
CENTRAL OR LOCAL

22. CMS TRAINING
SPEAK "IT, MARKETING
AND BUSINESS"
FIND SOLUTIONS FOR
INDIVIDUAL QUESTIONS.
DIFFERENT KNOWLEDGE,
BACKGROUND, EXPEC-
TATIONS.

23. THE CENTRAL CONTENT DOESN'T FIT FOR US.
WE NEED TO ADAPT.

25. LOCALIZATION

26. LOCALIZATION
BE READY TO GIVE SUPPORT - ANYTIME AND EVERYWHERE.
BE READY TO GIVE SUPPORT.
ANYTIME AND EVERYWHERE.

27. THE GO-LIVE

28. 00 06 25: :Days Hours Minutes
THE LAST MINUTES...
to go-live

29. „I TALKED TO TONY FROM AFTER SALES.
HE HAD SOME COMMENTS -
I THINK THEY ARE CRITICAL FOR GO-LIVE.“
THE LAST MINUTES

30. PRAGMATISM.
PRAGMATISM.
PRAGMATISM.

31. KNOW THE PEOPLE AND
WHAT DRIVES THEM.#3

32. ROLLOUT? DO TRY THIS AT HOME...
#2... BUT WORK WITH PEOPLE, WHO KNOW HOW TO DO IT RIGHT.

33. #1MAKE SURE YOU DO IT WITH
THE GREATEST OF EASE.

34. REACH OUT BEFORE YOU ROLL OUT!
THE GAME-CHANGING ART OF MARKET INTEGRATION.
JULIAN MAIER | DIGITAL CONSULTING

35. WWW.NOLTE-LAUTH.COM

36. NOLTE&LAUTH
Digital
Digital first - Focus on
customer experience
design.
Business
Digital consulting
experts following a top
management approach.
Development
Getting things done -
Known as catalyst in
complex projects.
Partner
At eye level.
Reliable.
Independent.
WWW.NOLTE-LAUTH.COM | FRANKFURT | BERLIN | STUTTGART | WORK WHERE IT SUITS YOURSELF

37. NOLTE&LAUTH
DIGITAL
EXPERIENCE
DIGITAL
CONSULTING
DIGITAL SERVICES
Text
WWW.NOLTE-LAUTH.COM | FRANKFURT | BERLIN | STUTTGART | WORK WHERE IT SUITS YOURSELF TM