This document discusses engaging teams in a digital era through unique experiences that foster healthy organizational culture. It provides guidance on measuring and improving employee engagement, including leveraging digital tools and aligning employee and customer relationships. Specific recommendations include becoming an extroverted enterprise where executives share content, supporting employee empowerment through a culture of sharing content, making HR more strategic by adopting marketing best practices, integrating tools to create an employee engagement cloud, and shepherding organizational culture by using social behavior and data. The document also shares examples of how one company uses a peer recognition tool called StarmeUp to reinforce values, increase transparency and productivity, and gain insights into organizational culture.