The document discusses digital credentials that provide portable, verified achievements for individuals. It describes how digital credentials stored on the Credly platform can help individuals showcase their skills and connect to new career opportunities. The credentials are sharedable on social networks and can be added to resumes and email signatures to gain recognition. Employers can also search the platform to discover individuals with specific skill combinations.

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Unlock Career Potential With
Your Digital Credential
Pete Janzow, VP Business Development
pete@credly.com / @pjanzow
Portable, digital, verified achievements.

2. © 2012-2018 Credly, Inc.
Confidential & Proprietary
What we will cover
• Digital credentials in the wider landscape of work today
• What’s in your CPTM digital credential and how can you use it?
• How your CPTM digital credential connects you to the wider labor
market
• 3 things to do with your CPTM digital credential

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Congratulations!

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Confidential & Proprietary
“In a 21st-century career, the individual and his or her experiences take
center stage. Instead of a steady progression along a job-based pathway,
leading organizations are shifting toward a model that empowers
individuals to acquire valuable experiences, explore new roles, and
continually reinvent themselves”
Source: 2018 Deloitte Global Human Capital Trends report.

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Digital credentials help individuals gain recognition for their
achievements--and make those achievements portable, verifiable,
and discoverable.
Digital credentials live with the eaner, regardless of when or where
they earned the credential
The earner always has access to the credential and control of when
and how it’s put to use.

6. © 2012-2018 Credly, Inc. Confidential & Proprietary
Vision: An Operating System for Skills &
Credentials
Competency-based learning & training.
Demand for machine-readable, actionable
data about skills of employees and
learners
Mobile, freelance, remote workforce.
Millennial priority on continued learning at work.
Management priority on employee engagement & retention.
“Trust in Crisis”
Key Trends
Portable, digital, verified achievements.
Workplace shift from hierarchy to networks.
Distributed ledger / blockchain records

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Our vision: your complete, portable and verified story

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Confidential & Proprietary
Our vision: your complete, portable and verified story

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Organizations use our digital credential platform to
officially recognize skills and achievements — to engage,
retain and connect people to opportunities based on
verified data about what they know and can do.
Individuals use their badges as portable, verified
evidence of their own resume-worthy accomplishments,
which they use to get ahead and improve their lives.

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Human Capital
Management
Education &
Training
Certification
Our customers span sectors related to work & learning
Highlighted Value Propositions
• “Portable, Verified Skills as a Benefit”
• Engagement and retention
• Improved data-driven management and
sourcing of talent; data-rich machine
readable credentials
• Single source of truth for achievement, skill,
role and other outcomes-based data across
the enterprise
• Digital currency for a skill-based labor
market; verified data across contexts and
organizations
• Rosetta Stone for employer  learning
credit and pathways
• Fraud protection
• Future-proofing of credentials
• Cost savings over traditional distribution
• Brand projection and marketing

11. © 2012-2018 Credly, Inc. Confidential & Proprietary
We serve the complete ecosystem and break down traditional silos

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Scanning your CPTM badge
Badge Icon & Name
Easily identifies your
qualification and
associates you with the
CPTM / Training Industry
brand
Related Jobs
View real-time labor
market data related to this
certification
Criteria
Provides deeper
information to those
viewing your badge, so
they know what you
completed to earn this
recognition
Skills Tags
Make your specific skills
more visible to others who
view your badge

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3 things to do with your CPTM credential

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1. Share to LinkedIn (and Twitter, Facebook, other
profiles)
• Newsfeed
• Permanent profile – “Accomplishments” area

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2. Add your badge to your email signature and online
resumes

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3. Join the Dialogue!
Add your perspective when you share – LinkedIn
Newsfeed, blog, Tweets about your achievement and
how you are using your training, certification and
credential

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Opportunities will find you…
Talent Match
• Employers register with us and search for your specific combinations of
verified skills
• They communicate with you via the closed Acclaim platform to present
opportunities
Credit for Badges
• Universities register with us and search for professional badges they
want to accept towards college credit
• The platform presents the credit offerings and links to the university
programs

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Questions?
Pete Janzow, VP Business
Development
pete@credly.com / @pjanzow

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Additional Background

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Confidential & Proprietary
Digital. Verified. Easily shared.
Digital badges enable professional credentials to communicate the
details behind an achievement or designation. Unlike traditional
paper certificates, open badges contain standardized information -
metadata - that provides additional context and deeper information
about the achievement behind the badge. Because badges are
digital, they are capable of being shared and verified in real-time
wherever they are shared, for maximum visibility and recognition
across networks like LinkedIn, Facebook, and Twitter.
In short…
Badges are a standardized credential format that communicates and
verifies learning achievements. A badge communicates three core
elements:
Who achieved the learning outcomes or certification?
What did they do to earn this recognition?
What organization stands behind this achievement?

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Labor market connections with every badge

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Building currency across the Network
The Acclaim network of issuing organizations spans industries and
providers. As the network grows we are witnessing the impact of
collaboration across credential providers, learning institutions, and
employers, including the following:
• Partner network badges and authorized issuing among partners
• Co-branding of credentials and articulation of credential pathways
• Credentials-for-credit network with higher education institutions
• Talent discovery services for employers and for human capital
management

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Robust Dashboards and Analytics
Key performance indicators
• Will individuals accept digital versions of
their credentials?
• Will individuals promote their credentials
online?
• Will online credentials drive brand
exposure?

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Enterprise Class SaaS
• Millions of badges
issued
• Millions of users
• Thousands of
Issuers

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Thank You!
Pete Janzow, VP Business
Development
pete@credly.com / @pjanzow