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Service
Design
Webinar 003
Hi, I'm
and I'm from Lausanne,
Switzerland. .
Where are you from?
Leave a comment
in the chat
“What's the
plan for today, and what
will you get at the after
of the event?”
A trailer now.
Go deeper later.
Information overload
that gives you the
taste to explore more.
Service
Design
Career
Questions
Swareena J. asks:
“What are your tips on
verbal communication
for better Service
Design job interviews?”
A job interview is
a job interview.
So steal resources
from other fields that
might have more
documentation on this.
See the job interview as
another Service Design
project.
You can do your
research, ideate,
prototype, test, and
improve before
launching the real thing
Have your pitch ready in
short and long versions.
So you can adapt to
the style of the
interviewer.
Bonus: be the
chocolate guy.
Have something that
people can remember
you for that will stick
after the interview.
Joana L. asks:
“How can you work in
a service design job if
you don’t have a
service design
degree?”
You can!
A report shows that.
Most don't have a
formal education
in Service Design.
A high percentage of
Service Design practitioners
are not working in Service
Design roles.
Serene Y. asks:
“How can I show complex
Service Design work in an
attractive way without
downplaying the efforts that
went into it?”
Seperate the pitch from
the behind the scenes.
Separate the explanation of
why this project is smart
from the explanation of how
hard you worked.
Transform
it in numbers.
A good number can
summarize a long story
and help people
realize the impact
Show a summary
that's a little
overwhelming.
Show what you
won't talk about.
It's not because you
won't talk about it that
you can't brag about it.
Give a list of
questions.
Help your audience by
suggesting follow up
questions they can ask you.
Joana L. asks:
“How can you show that
different backgrounds
contribute to the Service Design
work in valid ways?”
Reveal hidden
talents with a list.
And highlight how each talent
will be used.
Use the De Bono six
thinking hats as an
analogy.
It's a well described method
to get better ideas where
people have different roles
(facts, optimist, risk, intuition,
creativity, thinking).
Lynnsey S. asks:
“How do you best
communicate what's
the role and what isn't
the role of the Service
Designer?”
Principle 117
“Show Me What
You Won’t Do for
Me.”
Showing what you don't do
clarifies what you really do.
Do a pre-mortem on
the role collisions.
Imagine in advance how the
different roles and
expectations overlap.
Service
Design
Philosophy
Questions
Catherine E. F.
“Should we really
make all experiences
less shitty?”
There is already
enough pain out
there.
My gut instinct answer
Principle 202?
“Make me want
more of this shitty
experience.”
A co-created principle
with Swareena Joshi
Principle 202?
“Make me want
more of this shitty
experience.”
A co-created principle
with Swareena Joshi
But pain has value
both in our bodies
and services.
Principle 099
“Uncertainty
Makes Users
Safer.”
Removing traffic light
made the flow better
So it depends.
As always.
If pain is unnecessary for
growth, remove it.
When it has value keep it.
Remember to base that thinking
on actual evidence
Service
Design
Principle
Questions
“A Service Design
Principle is an idea, a tip,
an advice or a principle
to improve the human
experience.”
“Why should I create
my own principles
library?”
“Observation more than
books and experience
more than persons, are
the prime educators. ”
— Amos Bronson Alcott
It's a daily routine to
improve your Service
Design skills.
It will help your
future-self.
“How does a Service
Design Principle
Library look like?”
It can be as
simple as
this.
Or as nerdy
as this.
Or as lovely and
inspiring as this.
As long as you can
search in it.
“What's the minimal
version of a Service
Design Library?”
A photo folder
on your phone.
A short text
with a photo.
Could be a tweet, note
in a your notes app, a
Linkedin update, etc.
“How many Principles
can you extract from
one story?”
More than
you think.
One 45 minutes conversation
on one story inspired 4 future
Service Design Principles.
You experience already
enough to learn.
“What are different
types of Service
Design Libraries?”
Principles Library.
Write tips for your
future self.
Questions Library.
Answer key questions.
Great for teams.
Resources Library.
Keep track of resources and
inspirations that will be useful
for each project. Maybe the
easiest to start with.
“What are
recommended books
to start your Service
Design Library?”
By Tiago Forte
“Building a
Second Brain”
How to organize what you read and
turn it into something shareable.
By Sönke Ahrens
“How to Take
Smart Notes”
It's all in the title.
“What are the
different profiles of
people creating a
Service Design
Library?”
The Small Drops.
Works a tiny bit on it
everyday over years.
The Sprinter.
Takes a one week
break to make shit
happen.
The Co-Creative.
Uses the power of
conversation to better
understand.
The Productive.
Outsources the writing
does the thinking.
Take the
test
You can obviously mix
the styles based on the
moment of your life.
What's your
question?
Questions for future webinars.
Thanks!
You're awesome.
Join the
community
now.
bit.ly/cocreate-now

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Webinar 003 Slide deck.pdf