How creators should be thinking about a world with generative AI. An AI tool that shows people how to create email newsletters that shape them into something truly awesome.
Prompt engineering is a concept in artificial intelligence, particularly natural language processing. In prompt engineering, the description of the task that the AI is supposed to accomplish is embedded in the input, e.g. as a question, instead of it being explicitly given.
Your open source project competes with millions of others for users, contributors, and perhaps financial support. To stand out from the crowd, you need marketing. If that term makes you shudder (or if you simply think you don’t know how), don’t worry. Deirdré Straughan takes you through what you need to know about open source marketing.
Deirdré details what marketing is (and isn’t), explains why and how you need to do it, and provides practical examples and case studies. Join in to get an overview of marketing tools, and when each is useful, and a guide to the time and resources you’ll need. Along the way, Deirdré explains the importance of overall customer experience (a.k.a. community) and what that implies for your project. You’ll come away knowing why marketing matters, even when you’re not trying to sell something—along with some helpful tips and shortcuts.
What you'll learn
Discover what marketing (really) is and why your open source project needs it
Understand marketing strategies and related activities that can help a project and community grow and thrive
Learn useful tips and shortcuts for developing content and other marketing materials
Get a primer on the importance of a healthy community in attracting users and contributors to a project
Deirdré Straughan
Amazon Web Services
Deirdré Straughan is the open source content lead at Amazon Web Services, where she helps technologies grow and thrive through marketing and community. Her product experience spans consumer apps and devices, cloud services and technologies, operating systems and kernel features. Her toolkit includes words, websites, blogs, communities, events, video, social, marketing, and more. She has written and edited technical books and blog posts, filmed and produced videos, and organized meetups, conferences, and conference talks. You can learn more about her at Beginningwithi.com.
Prompt engineering is a concept in artificial intelligence, particularly natural language processing. In prompt engineering, the description of the task that the AI is supposed to accomplish is embedded in the input, e.g. as a question, instead of it being explicitly given.
Your open source project competes with millions of others for users, contributors, and perhaps financial support. To stand out from the crowd, you need marketing. If that term makes you shudder (or if you simply think you don’t know how), don’t worry. Deirdré Straughan takes you through what you need to know about open source marketing.
Deirdré details what marketing is (and isn’t), explains why and how you need to do it, and provides practical examples and case studies. Join in to get an overview of marketing tools, and when each is useful, and a guide to the time and resources you’ll need. Along the way, Deirdré explains the importance of overall customer experience (a.k.a. community) and what that implies for your project. You’ll come away knowing why marketing matters, even when you’re not trying to sell something—along with some helpful tips and shortcuts.
What you'll learn
Discover what marketing (really) is and why your open source project needs it
Understand marketing strategies and related activities that can help a project and community grow and thrive
Learn useful tips and shortcuts for developing content and other marketing materials
Get a primer on the importance of a healthy community in attracting users and contributors to a project
Deirdré Straughan
Amazon Web Services
Deirdré Straughan is the open source content lead at Amazon Web Services, where she helps technologies grow and thrive through marketing and community. Her product experience spans consumer apps and devices, cloud services and technologies, operating systems and kernel features. Her toolkit includes words, websites, blogs, communities, events, video, social, marketing, and more. She has written and edited technical books and blog posts, filmed and produced videos, and organized meetups, conferences, and conference talks. You can learn more about her at Beginningwithi.com.
Communication Hacks: Strategies for fostering collaboration and dealing with ...All Things Open
Communication Hacks: Strategies for fostering collaboration and dealing with conflict in open source
Presented by Nuritzi Sanchez, GitLab, Inc.
Presented at Open Source 101 2021
Abstract: During this talk, you'll learn about topics like cross-cultural collaboration, giving and receiving feedback, and active listening -- all things that are vital to the health of our open source communities.
After reading many self-help books, watching various TED Talks, and listening to a ton of podcasts, I've condensed my learnings to help you improve your communications skills, deal with conflict, and collaborate better than ever, not only in FOSS, but also everywhere else.
Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Search Engine Journal
If you want your online business to thrive, you have to establish website authority – and the key to successful authority building, within any field, is to increase trust with your audience.
With the rise of AI tools like ChatGPT, it’s important that you’re publishing high-quality content that stands out from your competition.
In this webinar, you’ll learn how content promotion, link building, and authentic subject matter expertise can help you rank higher on SERPs and elevate your online authority.
Key Takeaways:
- Discover why building authority online is so important, especially with the rise of AI-generated content.
- Learn how to leverage authentic subject matter expertise to increase your website authority.
- Uncover the benefits that outreach has beyond simply generating backlinks.
Check out Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, as they share expert tips to help supercharge your marketing efforts and answer your most pressing content promotion questions.
Watch now and get key insights into how your competitors are building authority online – plus, access the free tools and resources you need to outperform them every step of the way.
Here's what we'll cover:
Batching for social media — how to do it and why this approach should be a major part of your social media marketing workflow
Reaching your audience — what you need to know in order to connect with your followers in a meaningful way
Finding content — where and how to find content your audience will love
Top 10 infrastructure interview questions with answerskirstymoore071
In this file, you can ref interview materials for infrastructure such as, infrastructure situational interview, infrastructure behavioral interview, infrastructure phone interview, infrastructure interview thank you letter, infrastructure interview tips …
Top 10 software development interview questions with answerssiaalexis7
In this file, you can ref interview materials for software development such as, software development situational interview, software development behavioral interview, software development phone interview, software development interview thank you letter, software development interview tips …
Top 10 engineering interview questions with answerslouiskealoha
In this file, you can ref interview materials for engineering such as, engineering situational interview, engineering behavioral interview, engineering phone interview, engineering interview thank you letter, engineering interview tips …
Top 10 technology interview questions with answersthompsonhollie02
In this file, you can ref interview materials for technology such as, technology situational interview, technology behavioral interview, technology phone interview, technology interview thank you letter, technology interview tips …
Landing your first Data Science Job: The Technical InterviewAnidata
In this talk, Dr Emanuele discusses one of the most intimidating and fateful parts of data science job searches: the technical interview. He discusses all the preparation aspiring and current data scientists should have as part of their routine, and reveals intimate insights behind how he interviews, vets, and hires data scientists in his startup.
Top 10 virtual interview questions with answerslibbygray000
In this file, you can ref interview materials for virtual such as, virtual situational interview, virtual behavioral interview, virtual phone interview, virtual interview thank you letter, virtual interview tips …
The second lecture in the HIT Lab NZ Design Thinking class on understanding and empathising with end users.
Taught by Mark Billinghurst at the University of Canterbury on December 10th 2013.
Top 10 utilities interview questions with answerslibbygray000
In this file, you can ref interview materials for utilities such as, utilities situational interview, utilities behavioral interview, utilities phone interview, utilities interview thank you letter, utilities interview tips …
Top 10 unix interview questions with answerszoepowell999
In this file, you can ref interview materials for unix such as, unix situational interview, unix behavioral interview, unix phone interview, unix interview thank you letter, unix interview tips …
Top 10 systems integration interview questions with answersthompsonhollie02
In this file, you can ref interview materials for systems integration such as, systems integration situational interview, systems integration behavioral interview, systems integration phone interview, systems integration interview thank you letter, systems integration interview tips …
Top 10 protection interview questions with answersgracemartinez012
In this file, you can ref interview materials for protection such as, protection situational interview, protection behavioral interview, protection phone interview, protection interview thank you letter, protection interview tips …
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
More Related Content
Similar to How To Leverage AI to Triple Your Marketing Newsletter Readership
Communication Hacks: Strategies for fostering collaboration and dealing with ...All Things Open
Communication Hacks: Strategies for fostering collaboration and dealing with conflict in open source
Presented by Nuritzi Sanchez, GitLab, Inc.
Presented at Open Source 101 2021
Abstract: During this talk, you'll learn about topics like cross-cultural collaboration, giving and receiving feedback, and active listening -- all things that are vital to the health of our open source communities.
After reading many self-help books, watching various TED Talks, and listening to a ton of podcasts, I've condensed my learnings to help you improve your communications skills, deal with conflict, and collaborate better than ever, not only in FOSS, but also everywhere else.
Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Search Engine Journal
If you want your online business to thrive, you have to establish website authority – and the key to successful authority building, within any field, is to increase trust with your audience.
With the rise of AI tools like ChatGPT, it’s important that you’re publishing high-quality content that stands out from your competition.
In this webinar, you’ll learn how content promotion, link building, and authentic subject matter expertise can help you rank higher on SERPs and elevate your online authority.
Key Takeaways:
- Discover why building authority online is so important, especially with the rise of AI-generated content.
- Learn how to leverage authentic subject matter expertise to increase your website authority.
- Uncover the benefits that outreach has beyond simply generating backlinks.
Check out Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, as they share expert tips to help supercharge your marketing efforts and answer your most pressing content promotion questions.
Watch now and get key insights into how your competitors are building authority online – plus, access the free tools and resources you need to outperform them every step of the way.
Here's what we'll cover:
Batching for social media — how to do it and why this approach should be a major part of your social media marketing workflow
Reaching your audience — what you need to know in order to connect with your followers in a meaningful way
Finding content — where and how to find content your audience will love
Top 10 infrastructure interview questions with answerskirstymoore071
In this file, you can ref interview materials for infrastructure such as, infrastructure situational interview, infrastructure behavioral interview, infrastructure phone interview, infrastructure interview thank you letter, infrastructure interview tips …
Top 10 software development interview questions with answerssiaalexis7
In this file, you can ref interview materials for software development such as, software development situational interview, software development behavioral interview, software development phone interview, software development interview thank you letter, software development interview tips …
Top 10 engineering interview questions with answerslouiskealoha
In this file, you can ref interview materials for engineering such as, engineering situational interview, engineering behavioral interview, engineering phone interview, engineering interview thank you letter, engineering interview tips …
Top 10 technology interview questions with answersthompsonhollie02
In this file, you can ref interview materials for technology such as, technology situational interview, technology behavioral interview, technology phone interview, technology interview thank you letter, technology interview tips …
Landing your first Data Science Job: The Technical InterviewAnidata
In this talk, Dr Emanuele discusses one of the most intimidating and fateful parts of data science job searches: the technical interview. He discusses all the preparation aspiring and current data scientists should have as part of their routine, and reveals intimate insights behind how he interviews, vets, and hires data scientists in his startup.
Top 10 virtual interview questions with answerslibbygray000
In this file, you can ref interview materials for virtual such as, virtual situational interview, virtual behavioral interview, virtual phone interview, virtual interview thank you letter, virtual interview tips …
The second lecture in the HIT Lab NZ Design Thinking class on understanding and empathising with end users.
Taught by Mark Billinghurst at the University of Canterbury on December 10th 2013.
Top 10 utilities interview questions with answerslibbygray000
In this file, you can ref interview materials for utilities such as, utilities situational interview, utilities behavioral interview, utilities phone interview, utilities interview thank you letter, utilities interview tips …
Top 10 unix interview questions with answerszoepowell999
In this file, you can ref interview materials for unix such as, unix situational interview, unix behavioral interview, unix phone interview, unix interview thank you letter, unix interview tips …
Top 10 systems integration interview questions with answersthompsonhollie02
In this file, you can ref interview materials for systems integration such as, systems integration situational interview, systems integration behavioral interview, systems integration phone interview, systems integration interview thank you letter, systems integration interview tips …
Top 10 protection interview questions with answersgracemartinez012
In this file, you can ref interview materials for protection such as, protection situational interview, protection behavioral interview, protection phone interview, protection interview thank you letter, protection interview tips …
Similar to How To Leverage AI to Triple Your Marketing Newsletter Readership (20)
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
How To Leverage AI to Triple Your Marketing Newsletter Readership
1. How To Leverage AI to Triple Your Marketing
Newsletter Readership
(Courtesy Aweber.com)
Reviewing portfolios from design students or other artists getting started
in their career. Mentors made a huge impact on me when I was trying to
become a working designer. I know I was an absolute pain who always
thought he was right about everything.
Thanks to my mentors, now I just usually think I’m right about everything.
Me as a young designer. You can tell by my ironic flip up glasses.
Normally in these calls there’s a healthy back and forth of critique and
response; but lately there’s been one topic looming over every
conversation.
2. Is AI going to take my job?
These students are worried that junior design roles they traditionally
would’ve landed in after school are going to be replaced by AI image
generation tools. I’ve heard this same stress coming from copywriters
too. And it’s not just folks in school who are concerned. People I admire
immensely who have been creating for decades are nervously side-eying
AI tools.
The hard truth is yes, some jobs are likely to be replaced by AI. But the
vast majority of disruption isn’t going to come from AI taking human jobs,
it’s going to come from humans who know how to use AI being more
effective and productive.
In that future, one of the best things you can do is to learn how to use AI
tools to give yourself super powers.
To figure out where to best spend your time with AI, let’s take a look at
what AI is good at, and where it falls down.
1. AI is good at common, repetitive tasks
Generative AI tools like AWeber’s writing tool, ChatGPT,
and Midjourney all rely on large amounts of training data where humans
have spent time categorizing and scoring responses to teach the tools
how to understand things like relationships between words in sentence,
what vocabulary is used to sound more friendly, and what a tiger looks
like.
It’s no surprise that these tools are better at producing interesting results
in areas where they have a lot of training data.
3. One of the reasons that models are getting so good at passing
exams like the SAT, bar exam, and even sommelier exams is that the
training data gives very clear answers to questions the models might be
asked.
What to do as a result:
Try using an AI tool to save you time on common, repetitive tasks so
you can spend more of your time solving complex creative problems.
For example, instead of fumbling through getting the right Google
spreadsheets formula, just describe the content in your sheet and what
you’d like to see as a result.
Column A on Sheet1 has a list of email addresses. Column A on Sheet2
has a list of email addresses. Give me a formula to show all email
addresses that are in both Sheet1 and Sheet2 in a new column.
2. AI is good at summarizing content
The large language models that are used to power AI writing tools are
good at understanding the relationships between words and concepts in
a chunk of text. This makes them effective at things like summarizing,
rephrasing, and expanding on text you’ve already written.
What to do as a result:
Use AI to create supporting content for your newsletter. Need social
posts? AI can help you with that? IMO our AI tool is particularly good at
subject line generation.
This is my own personal prompt I use to get great subject lines:
Write 3 subject lines and preheaders for my email message. It should
be intriguing enough to get someone to notice it in their inbox and
4. choose to open it to learn more about what is inside.
The subject line and preheader should each be no longer than 50
characters. The email is: [add your email content]
Since AI is so good at rephrasing and summarizing you can do things
like experimenting with different tones of voice:
Make this sound more friendly, like I’m talking to someone who I mentor
who feels comfortable asking me questions and values the stories and
lessons I have to tell: [add your content to rephrase]
3. AI is good at representing a variety of
perspectives
AI tools are often trained on a wide variety of source material. That
makes it possible for them to change perspectives with relative fluidity.
This is helpful for stress-testing your ideas and assumptions.
What to do as a result:
Use AI tools to challenge your ideas.
5. Tell me why [your idea] might be a bad idea. Give me examples of
people or companies who have tried it before without success.
4. AI can be iffy on details
The goal of these models is to get you one great response to what you
ask for. One of the problems right now is when a model doesn't have
enough information to get you an accurate response, sometimes it just...
makes things up.
This phenomenon - "hallucination" - is something AI researchers are
constantly working on improving.
This type of inaccurate response does not represent the majority of
responses from models and I don't want to discourage you from using
AI tools. Most of the responses I get in personal use are accurate.
I expect this to be one of the areas where we see constant improvement
in the models as people use them more, and builders create better
safeguards.
What to do as a result:
First, check your work.
No prompts here. Just think critically about the responses you're getting
and double check important facts against other sources.
If you are looking for a prompt, one of the first things I'll do is ask a "yes"
or "no" question about a response I'm unsure of to gut check.
For example, I asked AI to create a blurb about my accomplishments as
an artist (something there is very little, if any information online about):
Write a 1 sentence blurb promoting Chris Vasquez, the digital artist.
Include one of his major accomplishments.
6. The response was flattering, but inaccurate.
Chris Vasquez, the talented digital artist whose work has been featured
in renowned art galleries worldwide and created the mesmerizing digital
installation "Neon Forest" that explores the intersection of nature and
technology.
I'm pretty sure I never created a mesmerizing installation of that name,
so I asked:
Did Chris Vasquez create a digital installation called "Neon Forest"?
And got the response:
I could not find any information about a digital installation called "Neon
Forest" created by a person named Chris Vasquez who is an illustrator
or digital artist.
Second, make your prompts specific. The more specific your ask, the
less room there is for a model to go off script.
Instead of writing overly simple asks like write a paragraph promoting my
copywriting services, include relevant information that you have and
know to be true to get better results. Something like:
Write a paragraph promoting my copywriting services. My name is Chris
Vasquez and I have experience writing emails, blog posts that interest
large amounts of people. I also have experience writing technical
documents.
5. AI is bad at generating completely novel
stories
7. Like I mentioned earlier AI tools give human sounding responses by
referencing their training material to give a best guess as to what an
answer might look like. Generative AI tools don’t have novel thoughts.
This means that even models that are connected to the internet are
referencing information that other people have created, and aren’t
independently experimenting and learning new things in the same way
humans do.
What to do as a result:
Experiment all the time, and then share your results.
Your unfair advantage against AI is to have an audience, the ability to
communicate with them in different ways and observe how they respond.
Use this to test things constantly.
This is how you discover entirely new things that AI tools just don’t have
access to.
8. AI can help here by acting as a research assistant who gives you ideas
on how to test a hypothesis, change behavior, or analyze data. Mix the
ideas you get from AI with your own ideas to help remove your personal
biases.
Here’s an example.
I’m constantly trying to get more direct replies to these emails (I really
love to hear from you). So I asked AWeber AI:
I write a newsletter about email marketing for creators. What are some
specific, clever ways I could ask for replies that would make readers
think and actually want to reply?
Many of the ideas were duds, but I got a couple good ones in there to
work with:
• Share a challenge you’re having: Present a real-life challenge or
problem related to email marketing and ask your readers for their
suggestions on how to solve it. This engages their problem-
solving skills and invites collaboration.
• Two truths and a lie: Present three statements related to email
marketing (two of which are true and one that is false), and ask
readers to reply with their guess on which statement is the lie.
This encourages engagement and interaction while also teaching
your readers something new.
6. AI is bad at human experience
The development of AI is moving so fast that some of the things we’ve
talked about are going to change, and quickly. But something that is
9. going to stay the same for at least the foreseeable future is that AI is
incapable of moving through the world and interacting with people in an
emotional sense.
You exist in a world of other humans where you bump into and pass
through innumerably varied situations with other people and your
environment. Sometimes they’re formal, others more casual. Some are
with people you know well, others with people you’ll never talk to again.
This diversity of experience is unique to you and will continue to grow
until the day you die.
What to do as a result:
Have actual conversations with your customers or audience. This is how
you unearth stories that have never been told before - things that AI
models have no concept of.
Then be vulnerable and tell stories of your highs and lows, and what
you learned from both. Don’t shy away from the things that might make
you look bad. Don’t be afraid to use the language you use in every day
conversation.
These are the things that make us human.
When I think about where we are with AI authoring right now I can't help
but think it's the right time to add AI authoring to AWeber.
We’re not building AI tools to try and replace people like you and me.
We’re building them because we think they can unlock creative super
powers in all of us.
Our AI tool is currently available to a small group of creators who are
helping us shape it into something truly awesome.
10. The goal is to make sure AI serves YOUR needs - it should fit into your
workflow, save you time, and leave you feeling more stoked and
confident about what you’ve created.
Join the waitlist
Have fun out there,
Chris from AWeber
Behind the newsletter
We recorded our first behind the newsletter video for last week's edition
and were encouraged enough to keep going with it.
This week we're talking through...
Get our latest expert advice and helpful tips
11. Selling digital music online: Platforms, tips,
and strategies
Once upon a time, pursuing music was the stuff of pipe
dreams. Moving to L.A. to hit it…
How to write AI email marketing prompts that
actually work
Generative AI is an artificial intelligence that can
generate words, images, and more from…
7 best practices for your memorial day email
campaign
Memorial Day is a federal holiday in the United States
that occurs on the same day each…
It's time to get all the email and automation solutions to help you
quickly and easily grow your audience, build connections, and make
sales. Sign up for AWeber today!