The document summarizes an integrated marketing campaign by Web.com on the radio station WQIK. The campaign included on-air promotions, giveaways, website banners, social media updates, email blasts, and more. It provided impressions and click metrics across various platforms like desktop, social media, email, on-air promotions, mobile banners, and iHeartRadio banners to engage consumers. The campaign succeeded in leveraging iHeartMedia's assets to reach Web.com's targets across many channels.

1. Presented by: January – August 2014
Web.com Recap
WQIK

2. Integrated Activation Program
succeeded by harnessing the power of iHeartMedia assets across WQIK
On-Air Promotional
Announcements
 On-Air Giveaways for
Scotty McCreery/PGA
Tournament
Mobile Site Banners
iHeartRadio Companion
Banners
Campaign Included:
Website Inclusion
Home Page Status
Concert Page
Contest Page
Giveaways
Social Media Updates
E-Blast Inclusion

3. Web.com Engaged iHeartMedia Consumers
??? Impressions ? Clicks
through Website inclusion on WQIK
Desktop Marketing:
Month Impressions Clicks
September

4. Web.com Engaged iHeartMedia Consumers
through Social Media Updates on WQIK
??? Impressions ? Clicks
Social Media Marketing:
Month Impressions Clicks
September

5. Web.com Engaged iHeartMedia Consumers
??? Impressions ? Clicks
through Social Media Updates on WQIK
Social Media Marketing:

6. Web.com Engaged iHeartMedia Consumers
??? Impressions ? Clicks
through Social Media Updates on WQIK
Social Media Marketing:

7. We Delivered Email Blasts Over WQIK
to more than 10,800 users in our database
Email Marketing:
??? Impressions ? Clicks
Month Impressions Clicks
September

8. Web.com Engaged iHeartMedia Consumers
through On-Air Promotion on WQIK
On-Air Promotion: Examples of Live Liners
Month Impressions
September
Web.com with Scotty McCreery (Start 9/8 End 9/14)
- Win a pair of tickets to see Scotty McCreery perform live at the Web.com Tour
Championship on Sept 19th at TPC Sawgrass at 991WQIK.com
- Can also win tickets to all 4 days of Web.com Tour Championship.
B LINERS (Every Two Hours)
Web.com with Scotty McCreery (Start 9/8 End 9/12)
-**Jock will give out the text code words
- Win a pair of tickets to see Scotty McCreery perform live at the WEB.com Tour
Championship on Sept 19th at TPC Sawgrass.
-Text “ ” AND your full name to 64895 for your chance to win!
-**Jocks** Here are the text codes to use:
BIG SHOW: 7:05AM BILLY: 11:20AM CINDY:4:20PM
MONDAY: Big Show: SCOTTY Billy: WEB Cindy: GOLF
TUESDAY: Big Show: IDOL Billy: TONIGHT Cindy: SAWGRASS
WEDNESDAY: Big Show: FEEL Billy: RED Cindy: TROPHY
THURSDAY: Big Show: SONG Billy: BALL Cindy: TEE
FRIDAY: Big Show: PAR Billy: TOUR Cindy: CHAMPION
-Another keyword coming up next hour for another shot to win!
-“Standard data and message rates apply”

9. Web.com Engaged iHeartMedia Consumers
??? Impressions
through On-Air Promotion on WQIK
On-Air Promotion:
Month Impressions
September
Meet & Greet Winners

10. Scotty McCreery Performance

11. Web.com Engaged iHeartMedia Consumers
??? Impressions ? Clicks
through mobile site banners on WQIK
Mobile Site Banners:
Month Impressions Clicks
September

12. Web.com Engaged iHeartMedia Consumers
??? Impressions ? Clicks
through iHeartRadio companion banners on WQIK
Companion Banners:
Month Impressions Clicks
September

13. Web.com Reached Your Targets
across many iHeartMedia assets and platforms!
91,775 impressions 20,803 impressions
15,622 impressions 13,324 impressions
215 clicks