The document discusses various aspects of a business project titled 'Trunk,' which includes new interactive entertainment concepts and optimization strategies for media experiences. It mentions elements like product placement, web cinema, and the importance of context and content planning. Additionally, it provides links and references related to the project and highlights the role of interactive design in enhancing media experiences.

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Norihiko TAKAHIRO Producer
i-media division / Media & Contents Group / HAKUHODO Inc.
BUSINESS HINT 2003-07-30

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Panasonic >>> THE FILE

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WebCINEMA”TRUNK”

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→
Not a Short film,
New Interactive Entertainment
TRUNK

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Lean Back / Lean Forward
→

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WebCINEMA”TRUNK”
SHAREMODE
Web etc
TRUNK ticket tell a friend

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TVCM PV Short Film
MOVIE
Product
Placement
SHORT
FILM

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MarCom

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: TYO interactive design
TRUNK:
Web
: monsterfilms

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Windows
Media Player9
WebCINEMA”TRUNK”
SOUND REPUBLIC
Web
WebCINEMABoxx
TRUNK
TRUNK
HP
http://trunk.nissan.co.jp/
http://trunk-webcinema.jp/
T
TRUNK Ticket
(Viral Tool)

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= Optimization
→

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Exposure < Experience
“

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→ Media Experience Design
Exposure Experience

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Exposure Experience
Media Experience Design
→
Context/Contents Planning Distribution Planning

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“Experience”
Context Target Value
Interactive
Interactive

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by
TRUNK

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Media Experience Designing

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nori@i-hakuhodo.com