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2018 RunSignUp Symposium Keynote
- 2. Wow! ๏ 5th Year! ๏ Sell-Out! ๏ Amazing Talent & Experience in This Room ๏ 3 Tracks ๏ End today with a Q&A ๏ Timer Day Wednesday ๏ Thanks to the whole, wonderful RunSignUp Team ๏ Special thanks to Johanna Goode!!!!!
- 3. Philosophy ๏ Technology for the Tens of Thousands of Endurance Micro-Communities ๏ Strategy ๏ Listen to our Customers ๏ Customers Own Their Data (not us) ๏ Open Platform ๏ Cover Full Race Lifecycle ๏ Continuous Improvement ๏ Latest Technology Built by Runners for Runners
- 5. Customer Advisory Board Represents the RunSignUp Community This board evolves with rotating membership Form ways where we can give back to the community Explore ways to provide more direction and responsibility 5
- 7. Community Grant Program ๏ 162 Applications ๏ $10K Donations ๏ $4,000 – Band of Runners ๏ $2,000 – Reason to Run ๏ $2,000 – Running for those who Can’t ๏ $1,000 – Runnin’ for Rhett ๏ $1,000 - Catapult 7
- 8. S Corp Reorg ๏ Changed from Single Owner LLC to S Corp 1/1/18 ๏ Creates shares that have a value ๏ All employees have Options ๏ Board – Bob, Kevin, Bryan ๏ Gives us flexibility in acquisitions ๏ Smooth migration to employee owned company
- 9. Life is Good ๏ The Company is doing well financially ๏ Rich Product Portfolio and Infrastructure ๏ Exceptional Team ๏ Happy Customers ๏ Market Consolidation ๏ Market Share 20+ % ๏ 14 of Top 100 Races ๏ Continued Fast Growth of New Customers ๏ 2018 Registration Growth 1 Million 9
- 10. Race Lifecycle Platform ๏ Common CRM ๏ Functionality 10
- 12. Year in Review
- 13. Major Releases ๏ User Experience ๏ Race Websites ๏ Race Dashboard ๏ Email Marketing ๏ RaceInsights ๏ CRM ๏ Multi-Race Bundles ๏ RaceDay Scoring ๏ Check-In App – Almost!
- 14. User Experience ๏ UX Manifesto May 2017 ๏ Jeff, Meredith, Darren ๏ Participant, Race Director, Communications ๏ Continuous Improvement
- 15. Race Websites ๏ Major New Template ๏ Data-Driven Websites ๏ Control Content Easily ๏ YourDomain.com coming in 2018 ๏ By Year End 2019, almost all races (even the largest) will use RunSignUp Race Websites rather than outsource PLEASE – Update your Race Websites!
- 16. Race Dashboard ๏ RaceInsights Front and Center ๏ Modern Look and Feel ๏ Incrementally improving 360 Dashboard Pages of functionality
- 17. RaceInsights ๏ “Google Analytics for Races” ๏ Integrated Analytics for each race ๏ Customized to what Races care about ๏ Custom Source Tracking ๏ Will be tightly integrated with CRM
- 18. Email Marketing ๏ Templates ๏ Images ๏ RaceInsights ๏ Automated Emails ๏ Advanced Domain Control ๏ Fundraiser Email ๏ Volunteer Email ๏ Improved Email Scrubbing
- 19. CRM ๏ New Way of using Participant Information ๏ New Profile Page ๏ CRM Manage Participant ๏ CRM Cross Race Views ๏ CRM Notes ๏ CRM Promotions ๏ CRM Lists
- 20. CRM Profile & Management
- 21. CRM Promotions
- 22. Multi-Race Bundles ๏ Flexible Mix & Match ๏ Flexible Pricing ๏ Cross-Race Director Trust Multi-Race Bundle % / $ off of individual events or Price by Date Race 1 Race 2 Race 3
- 23. RaceDay Scoring ๏ Beta Released ๏ Market ๏ Race Director & RunScore ๏ No Profit Model ๏ Chip Company Scoring Systems ๏ “Goldilocks” Next Generation Scoring ๏ Production Release in December ๏ Timer Training Tour in January Matt Avery when The Race Director Was 1 year old
- 24. New Features Since Last Symposium ๏ Donation Discount ๏ MailChimp Autosync ๏ MailChimp Field Sync ๏ MailChimp Report Export ๏ Strava Sponsor ๏ Strava Clubs ๏ Shopify ๏ Swag Rewards ๏ Email Templates ๏ Images in Emails and Content ๏ Donation and Fundraising UX ๏ Coupon Report updates ๏ Auto-applied Coupons ๏ Updated Participant Report ๏ Volunteer access to Check-In Page ๏ WICLAX Integration ๏ Custom Source code tracking ๏ Create and Join Team Buttons ๏ Team Invites ๏ Team Captain Options ๏ Relay Leg Specification ๏ Team Specific Questions ๏ Team Soft Caps ๏ Payment Facilitator Updates ๏ Underwriting Improvements ๏ TXT Infrastructure ๏ Profle Results Download ๏ Direct Volunteer Page URL ๏ Improved Email Subscriber Scrubbing ๏ CSV Transformation Tool ๏ Club Membership Numbers ๏ Club Dashboard ๏ WebScorer Export ๏ Timer Pricing ๏ Edit Multi-Use Reserved Entries ๏ Race Status Indicator
- 25. New Features Since Last Symposium ๏ RaceJoy Relays ๏ RaceJoy New Setup Wizard ๏ RaceJoy Maps on Websites ๏ RaceJoy Geo-Cheers ๏ RaceJoy Progress Board ๏ RaceJoy No Cell Catch-up ๏ RaceJoy poor cell detection ๏ Racejoy User Custom Sound Settings ๏ Fundraising – Bring back my Team ๏ Eventbaxx ๏ Conditional Refunds ๏ Preventing changes in Participant Management ๏ Improved Race Search ๏ Race Calendar SEO ๏ Auto-Import Last Year’s Fundraiser contacts ๏ Volunteer Email Tags ๏ Facebook Custom Audiences ๏ Random Question Response ๏ Removed Horizontal Menu ๏ Registrant file upload (like picture or driver license copy, permission slip, etc). ๏ Email Analytics expansion ๏ Email Customize “From” Address ๏ Fundraiser tag line ๏ Expanded Shared Coupon Report ๏ Locked-In Pricing for Cap Priced Events ๏ Customize Name of Team Admins ๏ Custom Success Message for Email List Subscription ๏ Donor Phone Number ๏ Secondary Timer Account Invites ๏ New Results UX ๏ USAT Membership Number ๏ Lifetime Heatmaps ๏ 1099 Summary Report ๏ Donation Discount on Race Fee
- 26. New Partners ๏ Strava ๏ ROAD iD ๏ Race Insure - RaceInsure.com ๏ Marketplace is coming ๏ No Profit to RunSignUp from Partnerships
- 27. 12 Month Roadmap
- 28. CRM ๏ CRM Profile ✔ ๏ CRM Search ✔ ๏ CRM Notes ✔ ๏ CRM Lists ๏ CRM Promotions ๏ CRM Analytics ๏ CRM Automation
- 29. CRM Lists CRM Promotions RaceInsights • Fields like Participant Rpt • Coupons • Fundraisers • Donors • Group/Team • Corp Team • Zip Code Radius • State • Top • # Races run (Loyalty) • $ Transactions • $ Donations • $ Fundraised • # Referrals • Custom Questions • Incomplete Registrations • Referrers, Top Referrers • Results Performance Level • Participants • By Year • By Event • Email Lists • Volunteers (by # events) • Clubs • Upload CSV • View By • Race • Partner • Race Director • List View like Participant Rpt • Sort (eg. Top # of Races) • Merge Lists • Include • Exclude • Share List • Individual View • What Kohart is working on now • Merge Options • Like Series Scoring • How to save based on view??? • Create Offer • Time & $ • Coupon • Limited Time RegSave List • Email List • MailChimp List • Race website banners • Facebook Custom Audience • Loyalty Programs like birthday greetings/coupons • Registration Window • Like Loyalty Program • Reserved Entry • Race Page • Eg. # of times raced • Badges • Notify Race Director when person registers/donates • Measure Results of Promotions • History • Lists • Actions • ROI/ROAS/# Reg • Sortable by best returns
- 30. Promotions ๏ Automation so more races take advantage of tools ๏ CRM-Driven ๏ Race Insights ๏ Email ๏ Facebook & Ad Automation
- 31. Race & Fundraising Websites ๏ YourDomain.com ๏ SSL Bundled ๏ Low cost – less than $100 per year ๏ More Template Options ๏ Donation only website ๏ Fundraiser Private URL
- 32. RaceDay Scoring ๏ All Star Team ๏ Roger Bradshaw ๏ Stephen Sigwart ๏ Matt Avery ๏ James Harris ๏ Michael Chisolm ๏ Ben Faria
- 33. Summary 33 We are in this together THANK YOU!!