What we learned from 1000 websites video deck
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This presentation is an integral part of SEMrush webinar For full video: https://youtu.be/FyKsmVmKBBc
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What we learned from 1000 websites video deck
- 1. What Analyzing 1000 Businesses Told us About SEO and Site Design RESEARCH STUDY RESULTS FROM AUDITS OF 1,020 BUSINESS SITES
- 2. Research Partners and Data Sources
- 3. A Little Help For a Friend ► Site Adding no Value ► Remade Within Last 8 Months ► Ran a Quick Audit
- 4. A Little Help For a Friend ► Site Adding no Value ► Remade Within Last 8 Months ► Ran a Quick Audit
- 5. Exploring Further ► Partnered with Colleague – Site Audits for Business Owners Group ► Variety of Similar Technical Errors ► This Raised Questions
- 6. Where Are We Going ► Parameters for the Study • Selection of the sample • Tools and process ► Share Study Results • Relevance for Web Designers • Business owners • SEO Providers ► Discuss Findings
- 7. About the Study Measure Technical Issues See if Some Areas of the US Had Better Web Designers Set Baseline to Evaluate Other Sites 131 Cities 407 Designers 1,020 Sites
- 8. Study of Sites by Top Designers Control Results for Designer Skill Top Organic Rank Examined Sample Sites
- 9. Site Health Score by Designer Unclear signals about page content for search engines Lowest Score – 28.0% Highest Score – 95.0% Average Site Health – 73.5 %
- 10. Regional Distribution 74.5% 72.0% 73.4% 73.4% 73.5% Midwest Northeast South West Average
- 11. Site Score by City Population 73.1% 75.4% 74.4% 74.7% 72.4% 71.4% 69.1% 43K-120K 121K-200K 201K-350K 351K-500K 501K-750K 751K-1.25M Top 6
- 12. Site Score by State High State 83.5 Low State 65.0 All but 8 states are +/- 5% from Average
- 13. 6 Most Significant Errors 1-3 Unclear signals about page content for search engines Duplicate Content – 67.5% Duplicate Title Tags – 59.9% Duplicate Meta Description – 46.0 %
- 14. 6 Most Significant Errors 4-6 Problems for crawling, indexing and user experience 4XX Errors – 62.2% Pages Not Crawled – 56.4% Broken Internal Links – 44.5 %
- 15. Title and Meta Issues Google Analytics Not Found 30.3% Missing Meta Description – 74.9% Duplicate Title Tag – 59.9% Duplicate Meta Description – 46%
- 16. Content Issues Low Text to HTML – 96.2% Low Word Count – 86.6% Duplicate Content – 67.5% Missing Alt Attribute – 64.6% Missing H1 – 63.1%
- 17. Owner/Client Issues ► Knowledge Gap ► Site Isolated from Business Strategy ► Set-it-and-forget-it Thinking ► Neglect Maintenance
- 18. Designer Issues ► Clarity in the Proposal ► SEO/Maintenance as an Upsell ► Sometimes Sloppy Work ► No Self Auditing
- 19. Panel and Participant Discussion Ross Tavendale Daniel ButlerTom CasanoChris Weickert Panel Host Presenter SEO Design
Editor's Notes
- Set out the parameters for this study and what we sought to measure Share the study results and explore what the data tells us about SEO and Design Explore why that matters for Web Designers, Business Owners and those providing SEO services Discuss with panel members and any webinar participant how these finding affect your work.
- Set out the parameters for this study and what we sought to measure Share the study results and explore what the data tells us about SEO and Design Explore why that matters for Web Designers, Business Owners and those providing SEO services Discuss with panel members and any webinar participant how these finding affect your work.
- Measure technical issues on Business websites built by professional web designers Examine if where a developer was located made any difference Set a baseline to evaluate subsequent websites
- Duplicate Content 67+% Duplicate Title Tags 59+% Duplicate Meta Descriptions 46% 1-3 indicate most sites provide unclear signals about page content for Search engines.
- Geography not a big issue Quality Sites can be developed anywhere in the country Looking at regions No statistically significant difference
- The same is true for City size Highest scores were 120K-200K at 75.4 Lowest is top six includes which have population over 1.25 mil 69.1%
- The top ten states are: Alaska and Montana (tie) North Dakota New Jersey Nebraska Missouri Colorado Washington DC Delaware and South Dakota (tie) Wisconsin Maryland
- Duplicate Content 67+% Duplicate Title Tags 59+% Duplicate Meta Descriptions 46% 1-3 indicate most sites provide unclear signals about page content for Search engines.
- Duplicate Content 67+% Duplicate Title Tags 59+% Duplicate Meta Descriptions 46% 1-3 indicate most sites provide unclear signals about page content for Search engines.
- Duplicate Content 67+% Duplicate Title Tags 59+% Duplicate Meta Descriptions 46% 1-3 indicate most sites provide unclear signals about page content for Search engines.
- Duplicate Content 67+% Duplicate Title Tags 59+% Duplicate Meta Descriptions 46% 1-3 indicate most sites provide unclear signals about page content for Search engines.
- With limited knowledge, owners are focused on the visible elements of the site. They do not properly value the behind the page work that is needed for good SEO. Their site often exists in a vacuum. It is not part of an overall strategy and is still a glorified brochure. It is not valued as a 24/7/365 salesperson or customer service tool. Many owners have a set-it-and-forget-it mentality about their site. Once they see it looks good and is online they consider everything done. This is one of the key parts of why so few have analytics or search console set up. They never consider having a quality assurance audit on their site and most waived off an ongoing maintenance plan
- Lack of clarity on SEO in the proposal - While most owners recalled SEO was mentioned somewhere in the proposal or plan, it was not specified what was meant by that. SEO as an upsell - Some had turned down an Add-on SEO package offered by their Design firm with an ongoing monthly charge. Maintenance as an upsell In some Cases Sloppy work – The client does not know and the client is happy Audit your own work - They perform no final audit of their own work.