This document discusses an agile enterprise data model (EDM) and data management solution. It begins by defining an EDM and explaining why they are important for issues like integrating data across systems and supporting business processes. It then describes problems with traditional top-down approaches. The solution proposed uses an agile hybrid approach to quickly develop an initial EDM using industry models. It allows rolling out the solution modularly and minimizing disruption. Customers are provided tailored training and support to link the data model to business strategies.