This presentation gives detailed information on the marketing of the company HP. It includes
Company Profile
Product Line
STP
Marketing Mix
Competitors
Financial Data
Marketing Strategy
SWOT Analysis
Start-ups: DSP-Partner's Highlights from Dublin Websummit 2015DSP-Partners
An Overview about the most interesting and innovative Start-ups from Ireland's Dublin Websummit 2015
A subjective Collection of Companies across
– Advertising, Publishing, Jobs, Social, Education
– Apps, Tools, SaaS, Software
– Communication
– Devices, Drones, Energy, iOT, Smart Home
– eCommerce & Payment
– FinTech
– Travel, Mobility
Eprintit hotel and hospitality secure mobile printing solutions mar 2017Mark Patenaude
The worlds most secure and widely used cloud and document imaging is now a self managed SaaS providing your guests with the convenience of "living, working and playing while on the go"
Digital Perspectives from the Creative Agency Front LinesProscape
This presentation shares survey results from 300 creative agency professionals about how they view trends in mobile, digital, and interactive marketing. The findings are very informative for any mobile app development agency or any mobile marketing professional who is considering making effective content marketing tools.
As a part of the Strategy Assignment during MBA. We tried to create a Strategic Landscape of Google Inc. This is one of the best presentations we ever made. I made it with my friends Abhishesh Kumar Sharma and Virindersingh Villkhoo
Every Business is a Digital Business, Embracing the Connected CustomerPolysream
All businesses need to be considering their digital transformations to leverage the requirements of the new growing class of connected customers. Expectations are developing daily as customers expect brands to be present and engaging on any device at any time especially through apps.
This presentation gives detailed information on the marketing of the company HP. It includes
Company Profile
Product Line
STP
Marketing Mix
Competitors
Financial Data
Marketing Strategy
SWOT Analysis
Start-ups: DSP-Partner's Highlights from Dublin Websummit 2015DSP-Partners
An Overview about the most interesting and innovative Start-ups from Ireland's Dublin Websummit 2015
A subjective Collection of Companies across
– Advertising, Publishing, Jobs, Social, Education
– Apps, Tools, SaaS, Software
– Communication
– Devices, Drones, Energy, iOT, Smart Home
– eCommerce & Payment
– FinTech
– Travel, Mobility
Eprintit hotel and hospitality secure mobile printing solutions mar 2017Mark Patenaude
The worlds most secure and widely used cloud and document imaging is now a self managed SaaS providing your guests with the convenience of "living, working and playing while on the go"
Digital Perspectives from the Creative Agency Front LinesProscape
This presentation shares survey results from 300 creative agency professionals about how they view trends in mobile, digital, and interactive marketing. The findings are very informative for any mobile app development agency or any mobile marketing professional who is considering making effective content marketing tools.
As a part of the Strategy Assignment during MBA. We tried to create a Strategic Landscape of Google Inc. This is one of the best presentations we ever made. I made it with my friends Abhishesh Kumar Sharma and Virindersingh Villkhoo
Every Business is a Digital Business, Embracing the Connected CustomerPolysream
All businesses need to be considering their digital transformations to leverage the requirements of the new growing class of connected customers. Expectations are developing daily as customers expect brands to be present and engaging on any device at any time especially through apps.
1. Nyenrode for HP Netherlands
- HP 3D printers/app
- HP Feather Cloud
- HP Digital testing
Dmitry Tanyukhin, Engy Fouad, Eray Peker
Girish Kumar, Koen Helmendach , Mohammed Adil Ashraff
2. 3D Printer- HP Leading the Future
HP Home 3D Printer
-Developing market
>$10k Home version
HP market share of printers in units is 19% (~6M pcs); PCs - 17.3% (55M pcs)
PCs & coventional printers markets are flat
More than 200k units of 3D printers expected to be sold in 2016, TAM $2B
TAM for 2020 is estimated as $20B – 10 times growth!
3D
3. HP 3D App
• Buy branded products, such as Lego, IKEA from your
HP store and print it at home!
• Download pre – installed data from your
phone or from your computer and enjoy the thrill of
producing your own product.
All you need:
1. HP 3D printer with 3D app
2. HP 3D App available for computers and phones
3. Pre-installed 3D Models from vendors and
community
3D
5. HP 3D App Business Model
A vendor puts its models into the App and gets 70% of his sales. HP gets 30% of
the sales.
70%
100%
Est. TAM, k HP share HP units, k HP 3D printers, $B 3D App users, k
2015 200 0% 0 $0 0 (0%)
2020 3000 10% 300 $2 150 (50%)
3D
6. HP 3D printers for industry
HP 3D printers will provide SMB’s to produce their producsts with HP 3D printers
Industries interested in 3D printing
- Aerospace, Architecture, Automotive, Medical, Dental, Jewellery etc.
• For i.e car factories can send the data of spare parts and local service areas can
print it with HP printers.
• You do not need to ship your product all you need to send the data.
• No transportation cost. No stock cost
3D
7. HP Feather
A Cloud that is actually your personal Assistant!
A Feather is a symbol of creativity and productivity; it also signifies lightness and speed. Which
can be translated into a consumer need:
1. people are increasingly distracted.
3. According to recent research, 40% of daily tasks can
be automated.
2. They want to regain quality presence in their personal
and professional lives.
8. HP Feather components
1. 25GB Cloud space for data and media files with
automatic recovery of your system
2. HP Feather App - ecosystem
acting as an AI!
9. HP Feather App how it works
• the best route home, the preferred restaurant, cheaper
airline, recipe or tips from your friends
• your next purchase, your to-do list or calendar
• 55mln of HP PC clients per year stay in
touch with their loved ones
1. Geo location using IP address, public WiFi, GPS
2. previously visited sites information from cookies
3. ”friends”, social links information to create a user ecosystem
10. Customer Segment: GUI becomes CUI
Digital assistant talking to a user –
Conversational User Interface
1. Sirius has the ability to answer a question about any picture that you capture.
Siri can't do that.
2. Sirius can be used as a base for HP CUI
3. All major Digital Assistants on the market operate only on mobile phone.
11. HP Feather business case
2. The App development in-house - <$5M, 1 year. SoundHound acquisition - up to $200M
Profit model:
1. Non HP users download the Feather App for $9.99.
If the same amount (other 55mln) will download - $550M GP$
Costs:
1. 25GB per user storage space in a cloud including data center space costs, power,
cooling and management – estimation $5 per user - $275M
2. Monetization through advertisement:
- Advertisement TAM in social media - $24B*
- YoY growth - 33.5%*
- Facebook share - $15.5B or 65%
*http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-
Worldwide-2015/1012357
- HP goal: to gain 5% of the market – up to $20B in 10 years time (TAM will be $400B)
12. Digital Testing Solutions
• High quality and cost effective tailored end to end testing of business applications is
called Digital Testing. The world runs on business applications in every industry.
In-house Testing
Waterfall Testing
System Integration Testing
Traditional Approach Innovative Approach
Crowd Testing
Agile Testing
Webservices
Testing Management
Consulting
Managed Test Services
Test Factory Services
Testing Services
13. Testing Growth & Trends
12 12 13 13 14 15 15
3 3 3 4 4 4 4
0
5
10
15
20
2011 2012 2013 2014 2015 2016 2017
Billions
EMEA Total Testing Market (USD Billions)
Project Services Outsourcing Tools
• ~$14 Billion Testing market with steady growth
• 75% of European businesses No 1 priority in Europe is digital testing.
• Businesses explore digital strategies for Cost Optimization, Testing speed and accuracy
• Evolution of SMAC & Crowdsourcing testing
• Competitors entering into the market
14. Europe Digital Testing market status
No Strategy
in place
21%
Plan in one
year
35%
Planned,
Not Started
26%
Fully
Implemente
d
18%
No Strategy in place Plan in one year
Planned, Not Started Fully Implemented
82% of European
business lack
digital testing
strategy.
50% Profit
Margin in
this
business.
15. Testing challenges & HP SWOT
Strengths
• HP ADM Expertise
• Market Power
• R&D Leadership and
Innovation
Weaknesses
• High concentration on
hardware than digital
business
• Revenue slow down
Opportunities
• 82% Europe digital
market untapped
• To be digital leader in
market
• Future is digital
Threats
• Competitors like
Accenture and CTS
InternalOriginExternalOrigin
Budget pressure
(89%)
Integrating digital into
legacy testing
(82%)
Consistent approach to
testing across multiple
channels
(86%)
Recruiting the skills to test
SMAC (77%)
Primary &
Secondary
Challenges in
Digital Testing
Testing Challenges SWOT analysis
Conclusion:
There is an opportunity for HP to add up the revenue by capturing digital testing market by exploiting the
challenges faced by European business before competitors take over the market.
16. Proposed Digital Testing offering
Retail
Banking & Financial Services
Energy Resource & Utility
Manufacturing
Life Science
Travel & Hospitality
Telecommunications
Hi-Tech
Insurance
Media and Info Services
Fortify on
Demand
Industry
Specialization
Market Focus
Support Team
Off-shore Unit
Marketing & Sales team
Front Office Contact
Administration
PMO
Internal capability
Existing HP Customers
New Customers
Customers
HP ADM
Testing Service
Locations
Testing
Resource Pool
R & D
Europe
Editor's Notes
Dmitry
Dmitry then Eray
Koen
Koen
Koen
Engy
Engy, passes to Dmitry
Dmitry, passes to Engy
Engy, then passes to Dmitry
Dmitry
System Integration testing:
It tests the interactions between different systems and may be done after system testing.
It verifies the proper execution of software components and proper interfacing between components within the solution.
The objective of SIT Testing is to validate that all software module dependencies are functionally correct and that data integrity is maintained between separate modules for the entire solution.
As testing for dependencies between different components is a primary function of SIT Testing, this area is often most subject to Regression Testing.
The waterfall model is a sequential design process, used in software development processes, in which progress is seen as flowing steadily downwards (like a waterfall) through the phases of conception, initiation, analysis, design, construction, testing, production/implementation and maintenance.
From Mobile Banking to Tracking Control systems
From Manfacturing processes to Government Services
The world runs on digital applications.
Cost of testing/ Complexity.
New technology and architecture are merging all the time
Managing and organizing from test to execution is difficult.
Test Management consulting, Manage test services, test factory services, traditional step by step testing and ongoing testing
Let me start with why do we need a test factory. With the ever-growing need for resources and rising costs in the running of enterprise applications (such as SAP and Oracle applications), testing of enterprise applications has become fairly complex and is a major contributor to burgeoning IT costs. Test Factory is a unique concept and model that allows us to address this problem.
If an organization plans to implement the Test Factory model, it can turn to vendors who have the expertise to test enterprise applications in a more efficiently-governed and cost-effective manner. At the same time, this model allows the day-to-day operations of the organization to be run effectively, peacefully and uninterrupted.
Crowdsourced testing is an emerging trend in software testing which exploits the benefits, effectiveness, and efficiency of crowdsourcing and the cloud platform. It differs from traditional testing methods in that the testing is carried out by a number of different testers from different places, and not by hired consultants and professionals. The software is put to test under diverse realistic platforms which makes it more reliable, cost-effective, fast, and bug-free.[citation needed] In addition, crowdsource testing allows for remote usability testing because specific target groups can be recruited through the crowd.
This method of testing is considered when the software is more user-centric: i.e., software whose success is determined by its user feedback and which has a diverse user space. It is frequently implemented with gaming, mobile applications, when experts who may be difficult to find in one place are required for specific testing, or when the company lacks the resources or time to carry out the testing internally.
What’s the most confronting piece of feedback you’ve ever had – discuss with your neighbour.
