This document discusses web design principles including unity, variety, balance, emphasis, simplicity, rhythm, and scale and proportion. Examples are provided for each principle, such as Minecraft demonstrating unity with similar aligned boxes, Amazon showing variety through main products and scrolling bars, and Apple displaying balance with a centered top bar and equally spaced bottom boxes. The PS4, Google, and Twitter websites also exemplify emphasis, simplicity, and scale and proportion respectively through their designs. Rhythm is described as the scrolling movement created on Google search pages.