This document discusses key web design principles including unity, variety, balance, scale and proportion, rhythm, emphasis, and simplicity. Unity is achieved through different shades of blue. Variety comes from different shapes and colors. Balance is demonstrated as images and shapes are proportionally balanced. Scale and proportion are maintained even as image sizes vary. Rhythm is created by repetition of colors and shapes. Emphasis is on the main Google icon using negative space. Simplicity uses only three colors and one background image.

1. Web Design Principles
By Alex Meisinger and Lauren Maberry

2. Unity
Unity - This website creates unity through the use of different shades of blue.

3. Variety
Variety – variety was achieved by the different shapes and colors that added interest to the main design.

4. Balance
Balance – this website demonstrates balance because all the images and shapes balance proportionally.

5. Scale and Proportion
Scale and Proportion – scale and proportion was made possible because even thought the images are different sizes they are still
scaled and proportionate to one another through out the website.

6. Rhythm
Rhythm – Rhythm is demonstrated in this website by the repetition of the same colors and shapes

7. Emphasis
Emphasis – This website clearly demonstrates emphasis on the main Google icon because all of negative space used.

8. Simplicity
Simplicity- This website demonstrates simplicity by the use of only three colors and one background image.