This document discusses principles of web design, including unity, variety, balance, scale and proportion, rhythm, emphasis, and simplicity. It provides examples of each principle, such as having elements organized and equally spaced for unity, using different colors and layouts for variety, evenly distributing text and pictures for balance, adjusting sizes of images for scale and proportion, showing motion through positioning for rhythm, drawing attention through placement and contrast for emphasis, and keeping the design basic and streamlined for simplicity.

1. Web Design
Principles
By: Joe Robinette
Haylee Gregory
Caleb Renfro

2. Unity

3. Unity
 This website shows unity by having all
elements organized, equally spaced yet
still close together. It’s attractive to the
eye and easy to locate things.

4. Variety

5. Variety
 This site shows many different colors and a
large array of products they offer. It has
an interesting layout that adds to the site.

6. Balance

7. Balance
 There is an even distribution of text to
pictures. Everything is weighted evenly in
the middle drawing the eye in. It is
asymmetrically balanced with equal
weight concerning the pictures, text, and
blank space.

8. Scale & Proportion

9. Scale & Proportion
 The T-rex is larger than everything
providing excitement. The roller coaster is
much smaller in picture than it would be in
a real life setting.

10. Rhythm

11. Rhythm
 You can see the motion of the athletes by
their positions and angles as well as the
crowd being blurred out.

12. Emphasis

13. Emphasis
 The freshman are easily emphasized
contrasting the grass. The eye is drawn to
them because of their placement in the
photo. The outline of people in red shirts
helps to draw your eyes as well.

14. Simplicity

15. Simplicity
 It is very basic and to the point with a lot
of blank space to draw your eye right to
the main function of the site.