This document provides an analysis of film posters and trailers based on their use of design elements, techniques used, and challenges faced. It notes the use of fonts, colors, character placement, and taglines on posters. It examines the positioning of titles, use of images and colors, extra text on DVD covers. It also analyzes the use of lighting, transitions, character ambiguity, screams and music in trailers to build tension and punctuate scenes. Challenges of using different locations and voiceovers are also mentioned.