The document outlines SEO requirements for websites, including: 1. The hosting account and domain extension should match the target geographic location. 2. Technologies like frames and Flash should generally be avoided. Pages should be encoded as UTF-8 and validated, and non-existing pages should redirect appropriately. 3. Friendly URLs including the main keyword in lowercase with dashes between words and ending in "/" are preferred. A robots.txt file and XML sitemap should be implemented.