Content marketing is the real deal. The term itself has been gaining currency over the last several years slowly becoming the new buzzword for marketers and gurus everywhere and eye candy for brands. In this chapter, I highlight a few brands that have taken content marketing to the next level. Companies like Virgin Mobile, American Express, Marriott, L’Oréal and Vanguard have delivered game changing content marketing strategies that are providing customers with new and improved brand experiences.
And while these brands are “killing it” in the content marketing space, many other brands are going through several challenges. Subject matter experts like Jascha Kaykas-Wolff (Chief Marketing Officer of Mindjet), Sean McGinnis (Marketing GM, SearsPartsDirect.com), Joe Chernov (Vice President of Marketing at Kinvey), Sandra Zoratti (Vice President of Marketing at Ricoh) and Danny Brown (Chief Technology Officer of ArCompany) give their expert opinions about why brands struggle with content.
The "no-fluff" slide deck that show's "how" to launch employee advocacy networks and tell and share brand stories across their personal social media channels.
The Content as a Service (CaaS) model is meant to address both the external challenges of reaching your target audience; and also the barriers you face internally. The goal of CaaS is to ensure that content is considered a strategic imperative for
business today, and making it core to business and marketing operations. This was a small portion of a content marketing eBook created by Sprinklr.
Chapter 4 is all about enabling employees, customers as well as channel partners within your supply chain to help you feed the content engine day in and day out. I go into great detail about using various technology applications like GaggleAMP, Napkin Labs and Pure Channel Apps that can help you scale your programs and do this effectively.
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
Content marketing is the real deal. The term itself has been gaining currency over the last several years slowly becoming the new buzzword for marketers and gurus everywhere and eye candy for brands. In this chapter, I highlight a few brands that have taken content marketing to the next level. Companies like Virgin Mobile, American Express, Marriott, L’Oréal and Vanguard have delivered game changing content marketing strategies that are providing customers with new and improved brand experiences.
And while these brands are “killing it” in the content marketing space, many other brands are going through several challenges. Subject matter experts like Jascha Kaykas-Wolff (Chief Marketing Officer of Mindjet), Sean McGinnis (Marketing GM, SearsPartsDirect.com), Joe Chernov (Vice President of Marketing at Kinvey), Sandra Zoratti (Vice President of Marketing at Ricoh) and Danny Brown (Chief Technology Officer of ArCompany) give their expert opinions about why brands struggle with content.
The "no-fluff" slide deck that show's "how" to launch employee advocacy networks and tell and share brand stories across their personal social media channels.
The Content as a Service (CaaS) model is meant to address both the external challenges of reaching your target audience; and also the barriers you face internally. The goal of CaaS is to ensure that content is considered a strategic imperative for
business today, and making it core to business and marketing operations. This was a small portion of a content marketing eBook created by Sprinklr.
Chapter 4 is all about enabling employees, customers as well as channel partners within your supply chain to help you feed the content engine day in and day out. I go into great detail about using various technology applications like GaggleAMP, Napkin Labs and Pure Channel Apps that can help you scale your programs and do this effectively.
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
Content is the number one challenge for brands today. The ability to tell an integrated brand story across the social web requires internal planning, cross team collaboration, coordination between different marketing teams in various geographies; and the establishment of controls, processes and workflows, also known as governance.
Building the Perfect Content Marketing Mix - Part II - Execution Tactics
Feel like it's time to mix up your marketing playlist? While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covered two “playlists”: Internal Processes and Content Marketing Strategy Tactics (find that here on SlideShare as well). From channels to platforms to audience segmentation, we discussed how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 is where we show you how to mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you.
We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
If you have been working in social media for some time, you are already familiar with a Social Business Command Center (sometimes referred to as a Social Media Listening Center). Both Dell and Gatorade were early adopters of command centers and many companies are now starting to follow suit.
There isn’t a right way or wrong way to structure your content teams. Every company is different. Culture, leadership and business objectives vary and are often times dynamic. This usually results in you having to shift roles and responsibilities, general team structure or alter your content strategy in order to adapt to the current business climate.
While every brand brings a unique set of goals, values, assets, and circumstances to the content marketing table, at least one thing is universal: We can all learn from the experiences of those who faced the same challenges and came out on top. Fortunately, when it comes to content marketing, there are plenty of amazing brands we can look to for guidance.
Companies of various sizes, locations, and industries created these efforts and delivered them in a wide variety of formats. We hope they will give you a feel for the tremendous things brands can accomplish with content marketing — and inspire you to explore some new content marketing ideas of your own.
Content marketing vendors like Newscred, Contently, Percolate, SocialFlow, OneSpot and Outbrain can help marketers elevate their content marketing game.
The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.
It’s basically the Briggs & Stratton of social media strategies.
More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
A lot of people pose the question, "What are the most effective social media tactics?" I gathered the best answers from the experts and present them here.
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...Social Media Today
If you’re like most marketers, you’re facing a conundrum: sales demands are just as high as ever, but traditional marketing has long lost its momentum. Marketers are scrambling for ways to add value for a potential customer without seeming intrusive or clunky. Luckily, companies that commit to a social presence have mounds of data to help them out, and a particularly important area of data is behavioral analytics. Looking at data that only includes your brand mentions is one thing, but looking at the way your customer behaves online--whether it directly involves your brand or not--can help revamp your lead generation and conversion process. But what kinds of behavioral analytics should you be looking at and exactly how do they lead to insights about your sales cycle? How do you move from numbers to targeted marketing?
In this webinar, we’ll discuss:
Which tools and platforms will help you gather analytics data and wade through analysis;
How to identify behavior that tells you where your potential customer is most susceptible to being converted;
The difference between aggregate and individual analysis, and pros and cons for both;
Why integrating behavior analytics into your marketing strategy is key to finding new sales opportunities.
The Future of Content Marketing: 10 Things to Consider Today
Over the last few months. Joe Pulizzi has been sharing exclusive insights in CMI’s weekly newsletter, The Content Marketing Revolution. These tips are things that struck him each week, but when we looked at them in total many had a theme: they help marketing leaders prepare for the future of content marketing. The ideas range from big to small and quick to implement and a bit longer-term, but all are things you should be thinking about today. For more exclusive insights from Joe, subscribe to The Content Marketing Revolution. What do you really need to know to prepare for the future of content marketing?
33 Expert Tips on the Social Media Trends You Should Watch Out for in 2017Constant Contact
Social media is one of the most important marketing tools your small business has to reach your audience because that’s where your customers spend their time.
But, as a small business owner, do you really have the time to post multiple times on multiple networks every day or keep up with the changes in social media marketing trends? According to one study, 64% of small businesses monitor their business social media marketing once a week!
You can be successful on social media and save time this year if you focus only on the networks and trends that work and appeal to your audience. To make it easier on you, we decided to seek advice from 33 experts. We asked them: What is the one social media trend small businesses and marketers should watch out for in 2017?
View their advice in our Slideshare, 33 Expert Tips on the Social Media Trends You Should Watch Out for in 2017
Your Brand, The Next Media Company: Edelman- Michael Brito, SVP Digital Strategy, @britopian
How organizations can evolve into a fully collaborative social business. A step by step playbook to achieve organizational change, process efficiencies and technology acumen.
Content is the number one challenge for brands today. The ability to tell an integrated brand story across the social web requires internal planning, cross team collaboration, coordination between different marketing teams in various geographies; and the establishment of controls, processes and workflows, also known as governance.
Building the Perfect Content Marketing Mix - Part II - Execution Tactics
Feel like it's time to mix up your marketing playlist? While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covered two “playlists”: Internal Processes and Content Marketing Strategy Tactics (find that here on SlideShare as well). From channels to platforms to audience segmentation, we discussed how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 is where we show you how to mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you.
We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
If you have been working in social media for some time, you are already familiar with a Social Business Command Center (sometimes referred to as a Social Media Listening Center). Both Dell and Gatorade were early adopters of command centers and many companies are now starting to follow suit.
There isn’t a right way or wrong way to structure your content teams. Every company is different. Culture, leadership and business objectives vary and are often times dynamic. This usually results in you having to shift roles and responsibilities, general team structure or alter your content strategy in order to adapt to the current business climate.
While every brand brings a unique set of goals, values, assets, and circumstances to the content marketing table, at least one thing is universal: We can all learn from the experiences of those who faced the same challenges and came out on top. Fortunately, when it comes to content marketing, there are plenty of amazing brands we can look to for guidance.
Companies of various sizes, locations, and industries created these efforts and delivered them in a wide variety of formats. We hope they will give you a feel for the tremendous things brands can accomplish with content marketing — and inspire you to explore some new content marketing ideas of your own.
Content marketing vendors like Newscred, Contently, Percolate, SocialFlow, OneSpot and Outbrain can help marketers elevate their content marketing game.
The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.
It’s basically the Briggs & Stratton of social media strategies.
More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
A lot of people pose the question, "What are the most effective social media tactics?" I gathered the best answers from the experts and present them here.
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...Social Media Today
If you’re like most marketers, you’re facing a conundrum: sales demands are just as high as ever, but traditional marketing has long lost its momentum. Marketers are scrambling for ways to add value for a potential customer without seeming intrusive or clunky. Luckily, companies that commit to a social presence have mounds of data to help them out, and a particularly important area of data is behavioral analytics. Looking at data that only includes your brand mentions is one thing, but looking at the way your customer behaves online--whether it directly involves your brand or not--can help revamp your lead generation and conversion process. But what kinds of behavioral analytics should you be looking at and exactly how do they lead to insights about your sales cycle? How do you move from numbers to targeted marketing?
In this webinar, we’ll discuss:
Which tools and platforms will help you gather analytics data and wade through analysis;
How to identify behavior that tells you where your potential customer is most susceptible to being converted;
The difference between aggregate and individual analysis, and pros and cons for both;
Why integrating behavior analytics into your marketing strategy is key to finding new sales opportunities.
The Future of Content Marketing: 10 Things to Consider Today
Over the last few months. Joe Pulizzi has been sharing exclusive insights in CMI’s weekly newsletter, The Content Marketing Revolution. These tips are things that struck him each week, but when we looked at them in total many had a theme: they help marketing leaders prepare for the future of content marketing. The ideas range from big to small and quick to implement and a bit longer-term, but all are things you should be thinking about today. For more exclusive insights from Joe, subscribe to The Content Marketing Revolution. What do you really need to know to prepare for the future of content marketing?
33 Expert Tips on the Social Media Trends You Should Watch Out for in 2017Constant Contact
Social media is one of the most important marketing tools your small business has to reach your audience because that’s where your customers spend their time.
But, as a small business owner, do you really have the time to post multiple times on multiple networks every day or keep up with the changes in social media marketing trends? According to one study, 64% of small businesses monitor their business social media marketing once a week!
You can be successful on social media and save time this year if you focus only on the networks and trends that work and appeal to your audience. To make it easier on you, we decided to seek advice from 33 experts. We asked them: What is the one social media trend small businesses and marketers should watch out for in 2017?
View their advice in our Slideshare, 33 Expert Tips on the Social Media Trends You Should Watch Out for in 2017
Your Brand, The Next Media Company: Edelman- Michael Brito, SVP Digital Strategy, @britopian
How organizations can evolve into a fully collaborative social business. A step by step playbook to achieve organizational change, process efficiencies and technology acumen.
Michael Brito - Why Social Business Adoption is Good For Marketing StrategyOpenKnowledge srl
In this session, attendees will learn how to leverage the fundamentals of social business adoption – people, process and platforms — to create better content, scalable communities, smarter marketing and more effective customer relationships.
Transform your brand to a media company - Community Conference 2014Seismonaut
Content marketing expert Michael Brito, the author of the bestseller "Your Brand - The Next Media Company", was at Community Conference 2014 in Copenhagen on the 3rd of April speaking about the advantages of turning your brand into a media company.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
How To Power A Team Of Storytellers, with Michael BritoDynamic Signal
LEWIS Global Communications is a global marketing and communications agency that specializes in helping businesses overcome the four top challenges brands face today: awareness, demand, adoption and advocacy. With over 600 employees across 27 global offices, they pride themselves on having a highly connected team of brand storytellers who can speak to the strategic goals of the company, showcase its values and live its mission.
The brand took storytelling to the next level when they launched Employee Activate, to assist clients with developing employee advocacy programs that motivate employees to share the brand’s story. Employee Activate also gave LEWIS a way to strengthen their own team’s storytelling abilities and highlight their own, internal voices.
"From a content perspective it's critical to train your employees to be storytellers and build a content plan for them that is more human, yet aligned to the larger brand narrative," says Michael Brito, Head of US Digital Marketing at LEWIS.
• How to establish employee advocacy policies and workflows
• How to manage employee-driven content
• How to integrate stories across paid, earned and owned media
• How to define key performance indicators and measure success
Michael Brito is the Head of US Digital Marketing for LEWIS Global Communications. He is a published author, TEDx speaker, and an Adjunct Professor at San Jose State University. His latest book, “Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers” is set to release in 2017.
Take a Trip with Employee Advocacy: How TripIt Relies on Employees to Promote...SocialChorus
In this webinar recording, Jess Skelton, Manager of Social Media & Content Marketing at TripIt from Concur, shares how to empower employees to share your brand's story through social media.
With today’s customers actively engaging in social media, the world of marketing and customer service has fundamentally changed. Customers control the conversation and are making it quite clear that the service you provide can no longer be an unsatisfactory or merely an acceptable experience. They have shown that due to bad service, they are willing to change and will let their friends, family, and fans know about it. According to an Edison study, 42 percent of consumers expect a response on social media within an hour. An America Express study shows 83 percent of customers left the purchase due to bad service. Another report shows more than 1 million people view tweets about customer service every week, and about 80 percent of those tweets are negative.
This should be all the proof needed for organizations to move customer service from an afterthought to a key initiative. Only when customer service is put at the heart of marketing will you reach your marketing and revenue objectives.
Join our panel of experts on this webinar to discuss:
-How to build and follow a consistent customer service process
-Empowering your customer service representatives
-Listening for social customer engagement
-Knowing whether to intervene or not
-Measuring customer care success
Accompanying webinar deck from Ethology's Mike Corak and Benjamin “Benjie” Pressman detailing how to tie social media across your earned, owned and paid digital media efforts in 2015 to accelerate your impact and deliver results. Both speakers tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running.
Key takeaways:
1. The most important platforms for brands.
2. How to ensure your company is set up to execute social effectively.
3. Ways to amplify social activity beyond organic engagement.
Content management Frukostseminar: Everyone's a Publisher. Can you cope with it?Geoffrey Igharo
our company is on Facebook, Twitter, LinkedIn, Slideshare. Thinking about adding blogs. Need more articles and videos on your website. And it all needs to work together.
Slowly, you’re realising that you’re now in the publishing business, but you can’t go much further - at least not the way you’ve been doing it so far. What now?
We examine how leading companies are using a content-rich approach to communicate effectively, and then offer a roadmap for building publishing skills and capacity in your organization.
Omni-channel customer service is not an option. More than two-thirds of shoppers are considered omni-channel consumers, according to PwC's holiday shopping forecast. Your customers want to access your brand wherever they are—whether it’s researching products and services on your website, downloading deals via a mobile app, flipping through a catalog, engaging on social media, or visiting your brick-and-mortar store. While it can be challenging to implement omni-channel customer service, the rewards are worth it, such as ROI, consumer insights, and increased sales.
As we head into the holiday season and a new year, join our panel of experts and us to learn how to provide a consistent, complementary journey for consumers. By 2017, 50 percent of all U.S. retail sales will be omni-channel, according to Forrester Research. Are you ready to capture these customers and leave your competitors behind? This live, one-hour webinar will help prepare your brand as we discuss:
· All the benefits of omni-channel customer service
· Obstacles to keeping up with the consumer’s shopping journey
· Technology hurdles that can hinder your omni-channel customer service
· Real-life success stories of brands providing seamless customer service
Adapting Your Social Media Strategy During COVID-19Andrea Martin
How effective has your social media been during COVID-19? As your business adjusts to re-opening, are you ready to re-engage through social media and connect with clients and prospects online?
We are pleased to share with you our presentation on adapting your social media strategy during covid-19. This presentation will walk you through an easy to follow 3-step framework to assess the effectiveness of your social media by utilizing data and insights to determine what's working and what's not, how your customers’ needs have changed, and what tools and key strategies you can use for your business to adjust, organize and pivot your campaigns by social platform to create powerful engagement strategies.
In part 2 of AIS Media Inc., 4-part webinar series: Transformation 2015, we reveal The New Content Marketing Blueprint to strengthen your brand. Unlock the new content model for engagement and the must-test formats that drive sales. Learn why a written strategic content plan is key to attracting and retaining customers.
A slide that segments the IT audience into smaller sub-groups of engineers, developers, CIO/CTO and security architects. This type of audience analysis is meant for B2B marketing.
This is a presentation that I did for the San Jose State University PRSSA chapter. It was all about student personal branding using social and digital channels.
SJSU
Multi-Segment Audience Intelligence is a data-informed methodology that dissects various online audiences in order to identify unique insights and audience whitespace.
Multi-Channel Media Intelligence is a methodology that dissects all media publications in order to uncover insights and identify market whitespace for public relations and media experts.
A quick audience analysis of those discussing topics related to digital transformation and the evolution of business in 2019.
#digitaltransformation #businesstransformation
This is a presentation my daughter did for a DECA conference in January 2019. DECA is a High School club for students interested in business, marketing and entrepreneurship.
This presentation was created by my daughter who's a senior in High School. This plan was prepared for her involvement in DECA, which prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. The Giving Keys staff was not involved in the preparation of this plan.
#IntegratedMarketing #thegivingkeys #digitalstrategy #deca
A presentation on audience and social data and how it can create brand relevance. #SMWTO - Social Media Week Toronto 2018.
- Social Media Marketing
- Social Media Strategy
- Brand Relevance
An eBook about B2B Influencer Marketing written by Michael Brito and Kriselle Laran that helps technology companies think strategically about activating influencers to tell the brand story.
Participation Marketing will convince business leaders to think hard about employee advocacy as a business strategy that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee engagement, retention, and increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant brand stories.
Webinar slides from webinar with Crimson Hexagon. Topics covered were social listening, audience intelligence, paid social, influencer marketing and media relations.
Michael Brito inspires us to think critically about ourselves, our personal brand, and the legacy we want to leave in this digital age. What to do and not to do when building your personal brand. TedX Sonoma County.
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
11. Content: They are content machines with an
“always on” mentality.
Relevant: They are relevant to someone at
every moment in time.
Recent: They are recent and in many
cases, real-time.
Omnipresent: Media companies own search
and everything else.
Agile: Media companies move quickly when it
comes to content creation/distribution.
1
2
3
4
5
@Britopian#MUS13
12. A social business strategy helps evolve the thinking and preparedness of
an organization bridging internal and external social initiatives resulting
in collaborative connections, processes and shared value for all
stakeholders (customers, partners, employees).
“ ”
Social Business Strategy Is Required
To Facilitate This Transformation
@Britopian#MUS13
13. The Stakeholder Ecosystem Value
Creation Model
OPERATIONAL
EXCELLENCE
INTERNAL
(employees)
EXTERNAL
(customers, partners, media)
THE SOCIAL BUSINESS
SALES/REVENUE
CUSTOMER ADVOCACY
PRODUCT FEEDBACK
COMMUNITY ENGAGEMENT
CUSTOMER/SALES SUPPORT
CUSTOMER SATISFACTION
COLLABORATION
KNOWLEDGE SHARING
SOCIAL ENABLEMENT
PROCESS
IMPROVEMENT
PRODUCT INNOVATION
EMPLOYEE ADVOCACY
SOCIALBRAND
1
2
4
3
@Britopian#MUS13
14. Enough of the “Why”
Let’s talk about the “How”
@Britopian#MUS13
15. Create The
Brand
Narrative
And Content
Strategy
Brand Pillars/Positioning
What are the issues that are
important to the brand?
(political, sustainability)
Media perceptions of the brand
Community perceptions of the
brand
Fan Interests
Historical content performance
Search Behavior
Customer Support Pain Points
BrandNarrativeInputs
+
Marketing
& Events
Customer
Stories or
Advocate
Programs
Customer
Support
3rd Party
Curated
Real Time
Content
15% 40% 20% 20% 10%
Frequency of distribution
Content
Pillars
@Britopian#MUS13
19. Content Creation, Approval And
Distribution Workflows
Contributor
Writes Content
Team
Brainstorms
Content Ideas
Sends to Editor
for Review
Content Approved
Content Not
Approved
Scheduled
for Publish
Posted to
Social Channel
Content
Performance
Analytics
0 1 2 3 4 5 6
In Review/
In Revision
In Review/
In Revision
@Britopian#MUS13
21. Real-Time Creative Newsroom
THE
STANDARD
Editorial standards to
determine what the
brand is comfortable
talking about
Establish roles &
responsibilities
THE DESK THE CRUNCH THE LOOP
10 Minute stand up
editorial meeting
Cross
functional/geography
and team
collaboration, sharing
Monitor and identify
trends
Deploy
copywriters, communit
y managers and
creative
Real-time content
optimization
Push to paid media, if
applicable
@Britopian#MUS13
22. Optimize
Content
Analytics &
Insights
Create
Compiling
Content
Measure
Performance
Push to
Sponsored Post
- Visual
- Planned and
Unplanned Content
- Creative Newsroom
- Identify what’s
trending
- Audience Availability
- Current Interests
- Attention Score
- Clicks
- Likes
- Shares
- RT’s
Engagement triggers
that will push organic
posts to sponsored
The Integration of paid,
earned and owned media.
Converged Media Modeling
@Britopian#MUS13
23. Invest In The Right Technology
@Britopian
… too many logos to add here
#MUS13
24. Social Business Enables The
Transformation From Brand To Media
Team, Organizati
on And
Infrastructure
Planning
Content
And Brand
Strategy
PLANNING
Content
Execution And
Delivery of
Planned Content
Real Time
Command
Center
Operations
Creative
Newsroom
Deployment
Converged
Media Models
SOCIALBRAND
ANDCOTENTSTRATEGY
EXECUTION
SOCIALBUSINESS
STRATEGY
Social Business
Center of
Excellence
Collaboration
Roles &
Responsibilities
ENABLEMENT
Content Audit
3rd Party
Research
Internal
Stakeholder
Management
Technology
Adoption &
Deployment
Content
Processes &
Workflows
Customer &
Employee
Enablement
Workflow
Management
Multiple
Stakeholder
Alignment
Content, producti
on & Analytics
integration
@Britopian
Workflow
Management
Integration With
Paid Media Team
Technology
Partnerships
#MUS13
25. Thank you!
Michael Brito
SVP, Social Business Strategy
Edelman Digital
Michael.Brito@edelman.com
@Britopian
http://thenextmedia.co
#MUS13
Editor's Notes
How Social Business Planning Can Enable Better Content, Smarter Marketing and More Effective Customer Relationships #IABCyeg
We need to look at content marketing more than just a tactic. It’s a shift of thinking.
We need to look at content marketing more than just a tactic. It’s a shift of thinking.
http://www.digitaltrends.com/social-media/study-confirms-social-medias-revolutionary-role-in-arab-spring/ Researchers at the University of Washington sifted through more than 3 million tweets, countless hours of YouTube videos and gigabytes of blogs to find out whether the Internet, and social media services like Twitter and Facebook really played the revolutionary role many claimed they did. According to the study, online chatter about revolution often began just before actual revolutions took place. And social media also served as an outlet for citizens of the region to tell their stories of revolution, which played an inspirational role for neighboring countries, the study found.In Egypt, where the Arab Spring blossomed, Howard and his team found that the number of tweets that mentioned revolution in that country exploded from 2,300 per day to more than 230,000 per day. The number of videos, Facebook updates and blog posts about government opposition also rose dramatically.
And guess what .. Brands DID join the conversation. And, they went overboard