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7 Pillars of Digital Marketing
#WebCongressMiami

Arman Rousta, CEO
@arousta

@blueliner

“Marketing is in
Everything.”
@arousta

@blueliner

The 7 Pillars of Digital
Marketing is a framework – a
map - for the learning, strategy,
budgeting, execution and
analysis of the entire universe
of digital marketing tactics and
techniques.
@arousta

@blueliner

7 Pillars of Digital Marketing
pillar 1. Content (Copy, Video, Photography, Audio)
pillar 2. design UX (Branding, Web Development)
pillar 3. SEO (Organic Search, Organic CSE, Onsite Search)
pillar 4. digital Media (Paid Search, CPM, Affiliate, Retargeting)
pillar 5. CRM (Customer Service, Email Marketing, Web Analytics)
pillar 6. Social media (SMM, Online PR, Networks, Blogs, Games)
pillar 7. Mobile
@arousta

@blueliner

- 30 -
The 49er Matrix
@arousta

@blueliner

7 Pillars of DM: 7 Dimensions
Each dimension acts like a filter, that hones down the
area of consideration or focus further

D1. 7 Pillars
D2. 7 Stages
D3. 7 Levels [Skills and Experience]
D4. X Industries
D5. Y Markets [Markets entail Location, Language, Ethnicity,
Culture and Demographics]

D6. 3 Eras (or Times)
D7. 4 Modes [Marketing, Creative, Technical,

Innovation]
@arousta

@blueliner

“Everything is connected
to everything else.”
@arousta

@blueliner

Creating Realistic ROI Models

- 30 -
Do you know how you really spend
your time? How long things take?
7 Goal Dimensions (Types)
1. ET [Energy & Time]
2. AS [Achievements & Skills]
3. IQ [Internal Qualities & States]
4. MO [Material Outcomes]
5. RQ [Relationship Quality]
6. HI [Health Indicators]
7. PE [Place & Environment]
Multi-Tiered Goal-Setting
MLA = Minimum Level of
Achievement
HLA = High Level of
Achievement
BHAG = Big Hairy Audacious
Goal Level
@arousta

@blueliner

“The best marketing is a
great product or service.”
@arousta

@blueliner

7 Pillars x 7 Stages = The 49er Matrix

- 30 -
@arousta

@blueliner

Thank you for your time!
Arman Rousta
Chief Executive Officer
arman@bluelinerny.com
US – Asia – Europe – Latin America
www.bluelinerny.com
212.904.1240
@arousta
@blueliner

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Intro to The 7 Pillars of Digital Marketing #WebCongress (Miami 2013)