Downloaded 12 times
![@arousta
@blueliner
7 Pillars of DM: 7 Dimensions
Each dimension acts like a filter, that hones down the
area of consideration or focus further
D1. 7 Pillars
D2. 7 Stages
D3. 7 Levels [Skills and Experience]
D4. X Industries
D5. Y Markets [Markets entail Location, Language, Ethnicity,
Culture and Demographics]
D6. 3 Eras (or Times)
D7. 4 Modes [Marketing, Creative, Technical,
Innovation]](https://image.slidesharecdn.com/roi-marketing-webcongressmiamiarmanrousta-blueliner-131129154939-phpapp01/85/Intro-to-The-7-Pillars-of-Digital-Marketing-WebCongress-Miami-2013-7-320.jpg)
![7 Goal Dimensions (Types)
1. ET [Energy & Time]
2. AS [Achievements & Skills]
3. IQ [Internal Qualities & States]
4. MO [Material Outcomes]
5. RQ [Relationship Quality]
6. HI [Health Indicators]
7. PE [Place & Environment]](https://image.slidesharecdn.com/roi-marketing-webcongressmiamiarmanrousta-blueliner-131129154939-phpapp01/85/Intro-to-The-7-Pillars-of-Digital-Marketing-WebCongress-Miami-2013-12-320.jpg)
Uploaded byArman Rousta
Intro to The 7 Pillars of Digital Marketing #WebCongress (Miami 2013)
The document discusses the 7 Pillars of Digital Marketing framework which categorizes digital marketing tactics into 7 categories: content, design/UX, SEO, digital media, CRM, social media, and mobile. It also describes how the 7 Pillars can be further analyzed using additional "dimensions" like stages, skill levels, industries, markets, times, and modes. Finally, it promotes creating realistic ROI models and goal-setting using a multi-tiered approach with minimum, high, and big hairy audacious goal levels.
Intro to The 7 Pillars of Digital Marketing #WebCongress (Miami 2013)
- 1. @arousta @blueliner Home 7 Pillars ofDigital Marketing #WebCongressMiami Arman Rousta, CEO
- 2.
- 3. @arousta @blueliner The 7 Pillarsof Digital Marketing is a framework – a map - for the learning, strategy, budgeting, execution and analysis of the entire universe of digital marketing tactics and techniques.
- 4. @arousta @blueliner 7 Pillars ofDigital Marketing pillar 1. Content (Copy, Video, Photography, Audio) pillar 2. design UX (Branding, Web Development) pillar 3. SEO (Organic Search, Organic CSE, Onsite Search) pillar 4. digital Media (Paid Search, CPM, Affiliate, Retargeting) pillar 5. CRM (Customer Service, Email Marketing, Web Analytics) pillar 6. Social media (SMM, Online PR, Networks, Blogs, Games) pillar 7. Mobile
- 5.
- 6.
- 7. @arousta @blueliner 7 Pillars ofDM: 7 Dimensions Each dimension acts like a filter, that hones down the area of consideration or focus further D1. 7 Pillars D2. 7 Stages D3. 7 Levels [Skills and Experience] D4. X Industries D5. Y Markets [Markets entail Location, Language, Ethnicity, Culture and Demographics] D6. 3 Eras (or Times) D7. 4 Modes [Marketing, Creative, Technical, Innovation]
- 8. @arousta @blueliner “Everything is connected toeverything else.”
- 9. @arousta @blueliner Creating Realistic ROIModels - 30 -
- 10. Do you knowhow you really spend your time? How long things take?
- 12. 7 Goal Dimensions(Types) 1. ET [Energy & Time] 2. AS [Achievements & Skills] 3. IQ [Internal Qualities & States] 4. MO [Material Outcomes] 5. RQ [Relationship Quality] 6. HI [Health Indicators] 7. PE [Place & Environment]
- 13. Multi-Tiered Goal-Setting MLA =Minimum Level of Achievement HLA = High Level of Achievement BHAG = Big Hairy Audacious Goal Level
- 14. @arousta @blueliner “The best marketingis a great product or service.”
- 15. @arousta @blueliner 7 Pillars x7 Stages = The 49er Matrix - 30 -
- 16. @arousta @blueliner Thank you foryour time! Arman Rousta Chief Executive Officer arman@bluelinerny.com US – Asia – Europe – Latin America www.bluelinerny.com 212.904.1240 @arousta @blueliner