The document introduces the 7 Pillars framework for digital marketing. It is comprised of 7 pillars (content, design, search, media, CRM, social, mobile), 7 modes (brainstorming, ROI, strategy, people, tools, execution, analytics), and matrices that show relationships between different levels, angles, and dimensions of digital marketing knowledge and practice. The framework provides a comprehensive and structured approach for learning, planning, implementing and analyzing digital marketing strategies and tactics.

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Introduction to a Comprehensive Marketing System – #WCSF
By: Arman Rousta

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7Billion
The World is Your Market
Everything is Connected
The World is

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WHAT IS THE 7 PILLARS?
The 7 Pillars of Digital Marketing is a
framework – a map - for the learning,
strategy, budgeting, execution and
analysis of the entire universe of
digital marketing tactics and
techniques.

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The 7 Core Principles
Principle 1. Proactive Time Management (Timebug)
Principle 2. ROI Goal Driven (Reality-based Inspiration)
Principle 3. Holistic (W7 Model, Ethics)
Principle 4. Innovation Driven (Entrepreneurial Spirit)
Principle 5. Business Intelligence Based (Scientific)
Principle 6. Organic & Agile Workflow (Resourceful)
Principle 7. Active Knowledge Sharing (Communications)

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The 7 Pillars of Digital (D1)
pillar 1. Content (Copy, Video, Photography, Audio)
pillar 2. Design (UX, Web Design, Web Development)
pillar 3. Search (Organic Search – SEO, Organic CSE, Onsite Search)
pillar 4. Media (Paid Search, CPM, Affiliate, Retargeting)
pillar 5. CRM (Customer Service, Email Marketing, Contact Mgmt.)
pillar 6. Social (SMM, Online PR, Networks, Blogs, Games)
pillar 7. Mobile

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The 7 Pillars of Traditional (D1)
T-Pillar 1. Content
T-Pillar 2. Branding
T-Pillar 3. Advertising
T-Pillar 4. PR
T-Pillar 5. Sales (Business Development, Merchandising)
T-Pillar 6. Events
T-Pillar 7. Direct (DR, Direct Mail)

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The 7 Modes (D2)
Mode 1. Brainstorming (Ideation, Research, Discovery)
Mode 2. ROI (Budgeting & Goal Setting)
Mode 3. Strategy
Mode 4. People
Mode 5. Tools (Tech & Systems)
Mode 6. Execution
Mode 7. Analytics (BI, Audit & Optimization)

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The 49er Matrix (7x7) - and all of its uses

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The 49er Matrix
MODE 1
MODE 2
MODE 3
MODE 4
MODE 5
MODE 6
MODE 7
Poor
Average
Effective
Not Relevant

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The 7 Marketing Personality Types
Type 1. Number Cruncher (NC)
Type 2. Information Gatherer (IG)
Type 3. Hunter (Sales)
Type 4. Farmer (Organizer)
Type 5. Idea Man or Woman (IM)
Type 6. Doer
Type 7. Visionary

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The 7 Levels (D3) Levels Matrix (Levels x Pillars)
Guru/Master
Expert
Senior Level
Mid Level
Junior Level
Apprentice
Beginner

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The 8 Angles (D4) Angles Matrix (Angles x Pillars)
Marketing
Technical
Creative
Research
Management
Financial
Venture
Legal

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Angles Pyramid View (Angles x Pillars)
(A1) Marketing
(A3) Creative
(A6) Financial
(A2) Technical
(A7) Venture
(A5) Management
(A4) Research
(A8) Legal

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The Pyramids of Knowledge

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The 7 Dimensions of Marketing
Dimension I. Pillars
Dimension II. Modes (Modalities or Stages)
Dimension III. Levels (Skills, Expertise – Belts)
Dimension IV. Angles (4 Majors, 4 Minors)
Dimension V. Markets (Geos & Demos / Global, Local)
Dimension VI. Industries
Dimension VII. Time (Eras)

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- eBook
- Self-Assessment App
7pillarsdigital.com
* eBook: Tweet/Share with
#7pillars for free copy of full
version (Available: Sep ‘14)
* Self-Assessment App:
(Launch: Aug ‘14)
CONTACT:
arman@bluelinerny.com -
@arousta