Web Best Practice - Creating an Outreach Portal

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The document discusses best practices for building an outreach portal website. It addresses user goals, the importance of search engine optimization, and content strategy. Key recommendations include focusing on user tasks, managing complexity with clear choices, optimizing content for important search terms, and revisiting content over time to ensure it remains relevant. Images and links are provided for additional reference.

Technology News & Politics

Web Best Practice: Building our Outreach Portal Dirk Swart, Program Manager, CIT

Web Best Practices How? User Goals Overview The value of search Attention Content

http://www.cornell.edu/outreach/programs/

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Google: $217 Bn http://www.baselinemag.com/article2/0,1540,2211026,00.asp AT&T $253 Bn Microsoft $333 Bn General Electric $415 Bn ExxonMobil $506 Bn

You keep using that word. I do not think it means what you think it means.

Top Search Terms ,[object Object],[object Object],[object Object]

How? Revisit. Review. Rework Are you bored yet? Winners and losers Reverse Design Identify Tasks

Images and Thanks ,[object Object],[object Object],[object Object],[object Object]

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Web Best Practice - Creating an Outreach Portal

1. Web Best Practice: Building our Outreach Portal Dirk Swart, Program Manager, CIT

2. Web Best Practices How? User Goals Overview The value of search Attention Content

4. http://www.cornell.edu/outreach/programs/

5. Does Web Content Matter? Slide concept from Jerry McGovern, UI-12 Publisher: 10 min Visitor: 60 min Visitor: 60 min Visitor: 60 min Visitor: 60 min Visitor: 60 min

7. Does Web Content Matter? Slide concept from Jerry McGovern, UI-12 Publisher: 60 min Visitor: 10 min Visitor: 10 min Visitor: 10 min Visitor: 10 min Visitor: 10 min It’s about…

10. Manage The Tasks X X

11. Complexity Choice

12.

13. Google: $217 Bn http://www.baselinemag.com/article2/0,1540,2211026,00.asp AT&T $253 Bn Microsoft $333 Bn General Electric $415 Bn ExxonMobil $506 Bn

14. “ Content is King” 1,600,000,000 hits

15. You keep using that word. I do not think it means what you think it means.

16.

17.

18. How? Revisit. Review. Rework Are you bored yet? Winners and losers Reverse Design Identify Tasks

19.

20.

21.

22.

23.

Editor's Notes

This presentation is about the Cornell Outreach Website, but more importantly it is about our principles and what we learned along the way, which is a lot. So for this presentation, the Outreach Portal is more an example of how we put our principles into practice. What I am going to try to do is to showcase a principle or two, and then discuss it and show how we put it into practice.

Web Best Practice - Creating an Outreach Portal

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Editor's Notes