The document discusses a case study presented by the Web Analytics Consultants Association on how Fiat utilized web analytics and a popular Japanese comic book character, Lupin III, to boost its brand awareness and sales in Japan. Fiat's traditional advertising was not effective, so it launched a multimedia campaign featuring Lupin III interacting with Fiat cars to generate buzz online and offline. This simple idea leveraged an existing popular character to introduce the Fiat brand in an engaging way. Web analytics showed the campaign improved Fiat's social media influence and perceptions over time, with young women in particular responding positively. Female customer data revealed the campaign reached new potential buyers. Ongoing analytics also helped Fiat sustain sales growth to the present
Presentation given by John Ore, Business Insider. For digital native brands, social distribution is almost a requirement to reach your audience where they are most comfortable. Being mobile-first is crucial in embarking on a successful social distribution effort.
Social Media Marketing offers the opportunity to engage your members, cultivate your constituents and further your mission. Social media is where your members are engaging in significant conversations every day. Social media is no longer a fad, it's the new form of communication, it's the new town square. Churches need to be there! Let us who you why and how.
UCL ALPSP Overview of Scholarly Publishing October 2013Suzanne Kavanagh
An overview of everything you ever wanted to know about scholarly publishing (but were too afraid to ask) for the students on the UCL Publishing Studies courses.
The Market Research Event (TMRE) 2016 ChapStick User Experience ResearchIsobarUS
Every brand is looking to establish powerful emotional bonds with their consumers, but marketers often struggle to define that connection and activate against it. Learn how MindSight Mobile helped Pfizer uncover the emotional experience of using ChapStick “in the moment.” Most importantly, learn how those insights are can be used to transform marketing strategy, creative, and potential new omni-channel experiences that will foster stronger emotional bonds with their consumers while inspiring brand loyalty.
Presentation given by John Ore, Business Insider. For digital native brands, social distribution is almost a requirement to reach your audience where they are most comfortable. Being mobile-first is crucial in embarking on a successful social distribution effort.
Social Media Marketing offers the opportunity to engage your members, cultivate your constituents and further your mission. Social media is where your members are engaging in significant conversations every day. Social media is no longer a fad, it's the new form of communication, it's the new town square. Churches need to be there! Let us who you why and how.
UCL ALPSP Overview of Scholarly Publishing October 2013Suzanne Kavanagh
An overview of everything you ever wanted to know about scholarly publishing (but were too afraid to ask) for the students on the UCL Publishing Studies courses.
The Market Research Event (TMRE) 2016 ChapStick User Experience ResearchIsobarUS
Every brand is looking to establish powerful emotional bonds with their consumers, but marketers often struggle to define that connection and activate against it. Learn how MindSight Mobile helped Pfizer uncover the emotional experience of using ChapStick “in the moment.” Most importantly, learn how those insights are can be used to transform marketing strategy, creative, and potential new omni-channel experiences that will foster stronger emotional bonds with their consumers while inspiring brand loyalty.
Social Matters 2014, the APAC region's biggest social media conference happened 14-15 October, 2014 and saw social media and content executives from around the world descend upon the Grand Hyatt, Hong Kong. The discussion centred around how the best brands gained ROI from social and digital initiatives, in-depth analysis of mobile platforms and insights from the best content creators, including Zach King, the "King of Vine" and Brian Buckner, writer and producer of mega hit series such as Spin City, Friends and True Blood.
Social Matters 2014, the APAC region's biggest social media conference happened 14-15 October, 2014 and saw social media and content executives from around the world descend upon the Grand Hyatt, Hong Kong. The discussion centred around how the best brands gained ROI from social and digital initiatives, in-depth analysis of mobile platforms and insights from the best content creators, including Zach King, the "King of Vine" and Brian Buckner, writer and producer of mega hit series such as Spin City, Friends and True Blood.
BlueAnt Digital Intelligence is a New Delhi, India, based Digital Agency.
We are a team of design, content and technology experts, who work with products, services or even start-ups to deliver only the most creative design ideas, innovative technology solutions, and extensive social media and digital marketing strategies.
This presentation introduces our various services and show cases some of our work through case studies. You can learn more about us, from our website: http://blueant.in
Presentation on trends and best practices for use of social media by arts organizations, specifically symphony orchestras. Delivered july 2014 to the Association of California Symphony Orchestras conference. See accompanying pdf for additional notes and links.
A short presentation on how to use social media to enhance sales, focusing on Twitter, Youtube and Facebook as sales tools. Given in Malmo, Sweden on 17th of September 2010 at Ahrens Rapid Growth, by Jan Kees Fokkens of 42Republic.nl
Social Media and Publishers: NewsWhip's 2016 ReviewNewsWhip
Delivered at DONA 2016 in Copenhagen on November 28 2016.
Blogposts referenced:
Facebook Video: http://po.st/egFQyb, http://po.st/wY4gqV
Instagram: http://po.st/dZ5zIq
newswhip.com
During this interactive session we will cover:
Platform changes you need to know about
Opportunities to increase engagement with sponsored content New tools and techniques for measuring success
This presentation was made for a workshop offered by the MSBDC as an introduction to social media - what is social media, why is it important for businesses to adopt it, and how to integrate social media with your marketing strategy.
Everything You Need to Know About Visual Marketing – the Ultimate GuideBusiness Wire
Everything Pr Pros Need to Know About Visual Marketing – the Ultimate Guide to Understanding Why You Need to Think Visually and Just How to do it.
This deck outlines the rationale of why PR pros need to think visually, how to find visuals online for free, how to perform an asset audit to uncover assets your company already owns and everything in between.
Have questions? Contact us at info@businesswire.com or learn more at www.businesswire.com
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
More Related Content
Similar to Web Analytics Wednesday Singapore - Adrian Roche
Social Matters 2014, the APAC region's biggest social media conference happened 14-15 October, 2014 and saw social media and content executives from around the world descend upon the Grand Hyatt, Hong Kong. The discussion centred around how the best brands gained ROI from social and digital initiatives, in-depth analysis of mobile platforms and insights from the best content creators, including Zach King, the "King of Vine" and Brian Buckner, writer and producer of mega hit series such as Spin City, Friends and True Blood.
Social Matters 2014, the APAC region's biggest social media conference happened 14-15 October, 2014 and saw social media and content executives from around the world descend upon the Grand Hyatt, Hong Kong. The discussion centred around how the best brands gained ROI from social and digital initiatives, in-depth analysis of mobile platforms and insights from the best content creators, including Zach King, the "King of Vine" and Brian Buckner, writer and producer of mega hit series such as Spin City, Friends and True Blood.
BlueAnt Digital Intelligence is a New Delhi, India, based Digital Agency.
We are a team of design, content and technology experts, who work with products, services or even start-ups to deliver only the most creative design ideas, innovative technology solutions, and extensive social media and digital marketing strategies.
This presentation introduces our various services and show cases some of our work through case studies. You can learn more about us, from our website: http://blueant.in
Presentation on trends and best practices for use of social media by arts organizations, specifically symphony orchestras. Delivered july 2014 to the Association of California Symphony Orchestras conference. See accompanying pdf for additional notes and links.
A short presentation on how to use social media to enhance sales, focusing on Twitter, Youtube and Facebook as sales tools. Given in Malmo, Sweden on 17th of September 2010 at Ahrens Rapid Growth, by Jan Kees Fokkens of 42Republic.nl
Social Media and Publishers: NewsWhip's 2016 ReviewNewsWhip
Delivered at DONA 2016 in Copenhagen on November 28 2016.
Blogposts referenced:
Facebook Video: http://po.st/egFQyb, http://po.st/wY4gqV
Instagram: http://po.st/dZ5zIq
newswhip.com
During this interactive session we will cover:
Platform changes you need to know about
Opportunities to increase engagement with sponsored content New tools and techniques for measuring success
This presentation was made for a workshop offered by the MSBDC as an introduction to social media - what is social media, why is it important for businesses to adopt it, and how to integrate social media with your marketing strategy.
Everything You Need to Know About Visual Marketing – the Ultimate GuideBusiness Wire
Everything Pr Pros Need to Know About Visual Marketing – the Ultimate Guide to Understanding Why You Need to Think Visually and Just How to do it.
This deck outlines the rationale of why PR pros need to think visually, how to find visuals online for free, how to perform an asset audit to uncover assets your company already owns and everything in between.
Have questions? Contact us at info@businesswire.com or learn more at www.businesswire.com
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
2. SPONSORS
Mission is to promote and raise the overall level of the web analytics
industry by continuously creating opportunities for people to learn,
discuss, and pass on their web analytics knowledge.
Aim to create a community through web analytics which will drive
business success, research and development, personal career
development, and employment opportunities
http://www.web-mining.jp/en/
Our February Sponsors
3. WHAT MEASURABLE UNITS CAN DO
WHEN PUT TO WORK AND HOW A
SIMPLE IDEA CAN MOBILISE SIZEABLE
AUDIENCES
Adrian Roche (Strategic Communications) @ Web Analytics
Consultants Association
Join WACA on February 11th for a fun 20-minute presentation and
talk afterwards. WACA will provide a very fun view of how web
analytics has worked well in Japan with a very attractive and insightful
case study for car maker Fiat. Apart from having a good, healthy
laugh, WACA will demonstrate what measurable units can do when
put to work and how a simple idea can mobilize sizeable audiences.
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I will not say
the obvious
tonight
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Doesn’t sell much of anything
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Advertising
Was Not
Helping
While spending too much
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• Japanese comic book
• Created in 1967
• Follows escapades of
Master thieve Arsene
Lupin 3
Top selling, well known
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Arsène Lupin III, the grandson of
the fictional gentleman
thief, Arsène Lupin, is considered
the world's greatest thief, known
for announcing his intentions to
steal valuable objects by sending
a calling card to the owners of his
desired items.
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Utilize existing awareness in Lupin III, amplify
audiences and introduce Fiat in a likely
scenario while staying away from an obvious
case of advertising
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And reaching diverse life situations…
On and off line
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Product was promoted with other
related products as to dilute the
main advertising intent
Fashion | Apparel | Accessories | Lifestyle
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Lots of media, influence
and coverage gained
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Multichannel influence
TV commercial
OOH
PR
Real activation
Social media Story
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A story of transformation
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Celebrities and events
were just not working for
the brand
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Time-series analytics of
social media
Web analytics/blog posting
analytics
1
2
1 2 3
4
Comment increase
quantity
My mixi increase
quantity
PV Mixi’s PV web1’s PV
Number of
recommendations
Event
report
Sales
information
for January
Happy
New Year!
Happy New
Year!
Event
report
Sales
information
for January
Direct social influence used to bring short-
lived interest to the brand and product
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• Japanese comic book
• Created in 1967
• Follows escapades of
Master thieve Arsene
Lupin 3
This guy turned the tide
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(3) 1/14～1/25
(2) 12/29～1/5
Social Influence increased over time in
a sustained way that kept growing
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And perception changed
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Approximately 65% of women
in the 20-30 year-old age
bracket gave a positive
review in social media
Female x Age
(aggregated)
(1) (2) (3) (4) Total
(1) Under 20 1.1% 10.7% 47.2% 41.0% 100.0%
(2) 21to 29 1.7% 13.3% 52.8% 32.2% 100.0%
(3) 30 to 39 2.6% 10.1% 53.0% 34.3% 100.0%
(4) 40 to 49 0.5% 9.1% 46.7% 43.7% 100.0%
And new discoveries
where made
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And perception changed
With meaningful data
collection
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With meaningful data
collection
That keeps helping the
brand sell up to this day
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Takeaways
Web analytics is the start and end of
everything we do
Think outside the usual patterns
Challenge the big ideas until you
bring them down with “small” ideas
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http://777interactive.jp/archives/awards/2010/lupin/e/
