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Web Analytics 102
+ Tips & Tricks with Google Analytics


Bermon Painter - @bermonpainter - bermonpainter.com
The Paradox of Data
  Lots of data, little insights
Clickstream

     Multiple
Outcomes Analysis
 Experimentation
   and Testing

     Voice of
    Customer

   Competitive
   Intelligence

    Insights
Clickstream      What
     Multiple
Outcomes Analysis   How Much
 Experimentation
   and Testing      Why
     Voice of
    Customer        Why

   Competitive
   Intelligence
                    What Else

    Insights        Insights!
Clickstream

     Multiple
Outcomes Analysis
 Experimentation
   and Testing

     Voice of
    Customer

   Competitive
   Intelligence

    Insights
Clickstream

     Multiple
Outcomes Analysis
 Experimentation
   and Testing

     Voice of
    Customer

   Competitive
   Intelligence

    Insights
Clickstream

     Multiple
Outcomes Analysis
 Experimentation
   and Testing

     Voice of
    Customer

   Competitive
   Intelligence

    Insights
Clickstream

     Multiple
Outcomes Analysis
 Experimentation
   and Testing

     Voice of
    Customer

   Competitive
   Intelligence

    Insights
Clickstream

     Multiple
Outcomes Analysis
 Experimentation
   and Testing

     Voice of
    Customer

   Competitive
   Intelligence

    Insights
Clickstream

     Multiple
Outcomes Analysis
 Experimentation
   and Testing

     Voice of
    Customer

   Competitive
   Intelligence

    Insights
Small Business
 1. Clickstream
 2. Outcomes
 3. Voice of Customer
Medium Business
  1. Outcomes
  2. Clickstream
  3. Voice of Customer
  4. Testing
Large Business
 1. Voice of Customer
 2. Outcomes
 3. Clickstream
 4. Testing
 5. Competitive Intelligence
Reporting vs. Analysis
1. Decentralized Decision Making
2. History
3. Risk Taking
4. Distribution of Knowledge
5. Availability of Raw
Analytical Brainpower
More on Clickstream
1. Visits
2. Unique Visits
3. Time on Page / Time on Site
4. Bounce Rate
5. Exit Rate
6. Conversion Rate
Google Analytics Tips & Tricks

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Web Analytics 102