Patrick McKenzie Opticon 2014: Advanced A/B TestingPatrick McKenzie
A/B Testing Beyond Headlines and Button Colors -- ideas for tests (particularly for B2B SaaS), common pitfalls in organizations, and how to overcome them.
Test for Success: A Guide to A/B Testing on Emails & Landing PagesOptimizely
Email marketing is a key component to any successful marketing strategy — and it's constantly evolving! That's why testing and optimizing your communications is just as important as the strategy itself.
Sometimes knowing how, what, and when to test can seem overwhelming but don't worry, we've got your back. Join this informative webinar with Jessica Langensand of Marketo and Allison Sparrow of Optimizely to discover:
How to design an effective email A/B test
What to test in your emails and landing pages
Testing ideas you'll want to share with your team!
“In God we trust, all others must bring data”. Intuition, experience and well known patterns may give us good indications of successful ideas and features, but nothing gets closer to the truth than data analysis and A/B testing. In this workshop, we’ll show how we do experimentation at Booking: what we test, how to get data through templates and JavaScript, and how we analyse the resulting metrics. We’ll live-code examples, see all potential caveats of dealing with the user tracking on the client-side, and show existent tools you can use to test your own ideas.
Creating an Effective A/B Testing Strategy for App StoresSplitMetrics
Creating an effective A/B testing strategy can be a real challenge. We joined the App Radar Webinar to answer all the hot-button questions:
How to craft your A/B strategy from scratch
How to design hypothesis and evaluate results
How to get real techniques and strategies to follow
You’ll find all the answers you need provided by Natalie Ostapovich, Customer Support & Account Manager at SplitMetrics, and Elisa Mourão, Marketing Manager at App Radar in the short and easy-learn slides and infographics.
Lean Better : Basic Lean Principles for StartupsUjjwal Trivedi
How to make lean a part of your startup DNA? This is from a workshop I conducted for the Startup Leadership Program's Bangalore-2018 cohort. A jist of my experience with the lean framework, how to overcome challenges in running lean and how to make it a part of how you do stuff at your startup.
The Optimizely Experience Keynote by Matt Althauser - Optimizely Experience L...Optimizely
In this the keynote of the Optimizely Experience London, Matt Althauser (GM Optimizely Europe) shows where Optimizely has started in 2010 and how the product has evolved since.
During his talk fellow team members explained these additional features in more detail. Features include:
- Drag & Drop WYSIWYG editor
- Mobile
- API
- Audiences
- Balanced Content Delivery Network (CDN)
Patrick McKenzie Opticon 2014: Advanced A/B TestingPatrick McKenzie
A/B Testing Beyond Headlines and Button Colors -- ideas for tests (particularly for B2B SaaS), common pitfalls in organizations, and how to overcome them.
Test for Success: A Guide to A/B Testing on Emails & Landing PagesOptimizely
Email marketing is a key component to any successful marketing strategy — and it's constantly evolving! That's why testing and optimizing your communications is just as important as the strategy itself.
Sometimes knowing how, what, and when to test can seem overwhelming but don't worry, we've got your back. Join this informative webinar with Jessica Langensand of Marketo and Allison Sparrow of Optimizely to discover:
How to design an effective email A/B test
What to test in your emails and landing pages
Testing ideas you'll want to share with your team!
“In God we trust, all others must bring data”. Intuition, experience and well known patterns may give us good indications of successful ideas and features, but nothing gets closer to the truth than data analysis and A/B testing. In this workshop, we’ll show how we do experimentation at Booking: what we test, how to get data through templates and JavaScript, and how we analyse the resulting metrics. We’ll live-code examples, see all potential caveats of dealing with the user tracking on the client-side, and show existent tools you can use to test your own ideas.
Creating an Effective A/B Testing Strategy for App StoresSplitMetrics
Creating an effective A/B testing strategy can be a real challenge. We joined the App Radar Webinar to answer all the hot-button questions:
How to craft your A/B strategy from scratch
How to design hypothesis and evaluate results
How to get real techniques and strategies to follow
You’ll find all the answers you need provided by Natalie Ostapovich, Customer Support & Account Manager at SplitMetrics, and Elisa Mourão, Marketing Manager at App Radar in the short and easy-learn slides and infographics.
Lean Better : Basic Lean Principles for StartupsUjjwal Trivedi
How to make lean a part of your startup DNA? This is from a workshop I conducted for the Startup Leadership Program's Bangalore-2018 cohort. A jist of my experience with the lean framework, how to overcome challenges in running lean and how to make it a part of how you do stuff at your startup.
The Optimizely Experience Keynote by Matt Althauser - Optimizely Experience L...Optimizely
In this the keynote of the Optimizely Experience London, Matt Althauser (GM Optimizely Europe) shows where Optimizely has started in 2010 and how the product has evolved since.
During his talk fellow team members explained these additional features in more detail. Features include:
- Drag & Drop WYSIWYG editor
- Mobile
- API
- Audiences
- Balanced Content Delivery Network (CDN)
A/B Mythbusters: Common Optimization Objections DebunkedOptimizely
For every $92 marketers spend to drive traffic to their website, only $1 is spent on optimizing the experiences visitors encounter when they get there. But with the proven benefits of testing, why aren’t more companies spending on optimization? We’ve compiled a list of common objections to testing and asked digital marketers what they have to say about them.
VWO Webinar: How To Plan Your Optimisation RoadmapVWO
If your conversion optimization sprints are dependent on surprise wins, then here’s something you should know —”A surprise win might be buried deep in your A/B testing cycle; you might have to wait for weeks, maybe months to see that.”
The good news is that an experimentation roadmap can open up the possibility of seeing those wins a lot faster. This session will help you uncover ways to manage and prioritize testing ideas in a systematic manner and improve your chances of seeing wins faster with your optimization program.
Optimizely Workshop: Mobile Walkthrough Optimizely
Testing and optimizing your mobile apps can help with shorter development cycles, data-driven decision-making, and higher user conversion rates. In this highly interactive session, we encourage you to bring your app (or a sample app), and we’ll walk through the top-to-tail process for using Optimizely on your mobile app. This training is designed for iOS and Android developers who are looking to use Optimizely on their mobile apps.
Despite increased adoption across industries, many people still have trouble defining and distinguishing between Agile, DevOps and product management. What’s the difference between these practices? Are they competing or complementary?
In this on-demand Agile Leadership Series webinar, we’ll explore what the Agile mindset is and how to develop it, taking a deep dive into the technical practices needed to build in quality at every step of the development process. Learn how, together, these approaches can improve quality and dramatically decrease time to market. We’ll also discuss how product management can help to ensure teams are building the right features for the right users.
What we’ll cover:
Defining Agile, DevOps and product management
The combined value of these approaches (and what happens when one is left out)
How to identify and prevent feature factories, technical debt and feature debt
Strategies for bringing these approaches to your organization
Building High-Growth Products with Jobs-to-be-DoneProduct School
Jared Ranere, a Growth Partner at thrv, talked about how Jobs-to-be-Done answers questions like "what is a customer need?" "Who is your real competition?" and "What does it mean to be "satisfied?" in a way that aligns your development team around your customer. It also gives you precise, measurable customer needs, and helps you know if your feature idea will deliver customer satisfaction before your team writes a line of code.
To build a successful A/B testing strategy, you'll need more than just ideas of what to test, you'll need a plan that builds data into a repeatable strategy for producing winning experiments.
In this webinar, our in-house expert, Nancy Thakur, VWO’s Sr. Optimization Consultant, walks you through the key elements that can help you run your CRO program the right way.
Workshop 6: Build Your Organization's Optimization CultureOptimizely
The key output of an effective testing organization is data, but data insights cannot be achieved without the collaborative input of the people that makeup the testing organization. Join this session to learn how Optimizely's most successful customers socialize testing and structure their testing organizations.
Improve your content: The What, Why, Where and How about A/B Testingintrotodigital
A/B testing, also known as split testing, is a user experience research methodology where users are randomly split into two or more groups to see different versions of the same element. This presentation explains what is A/B testing, why you need it, where you can apply it and how to conduct an A/B test.
Video is here: http://bit.ly/ac0jSA
Slides from a presentation I gave at WordCamp Boulder 2010. It's all about no-excuse usability testing - how to do it yourself and on the cheap. Because, if it's worth putting on the web, it's worth testing.
Now, super-sized with NOTES!!
Agile Requirements are lightweight by design, so what can you do as the BA to convey requirements in a concise yet comprehensive way? How can you include real examples in your requirements to increase clarity and reduce ambiguity when working with your team?
In this presentation, Rebecca Halstead shares how to incorporate examples in your requirements as a way to encourage collaboration and build a shared understanding about the acceptance criteria. Rebecca delivered this presentation on Agile Requirements at the International Institute of Business Analysis, DC Chapter meeting on March 20, 2014.
Don't do anything on your website you wouldn't do on a first dateAGConsult
Treat the visitors of your website with respect. Don't let them wait, give attention to their needs and don't do stupid things. Lots of cases from ab-tests.
Tech Trends to Look Out For in the Next 5 Years by Amazon Sr PMProduct School
Main Takeaways:
-Upcoming technologies that will impact your products in the coming 4-5 years
-Do you need to know the deep technical details to use these technologies in these products
-Tips on how to work with your technical teams and stakeholders. How do you convince leadership to use these technologies
Free Webinar: Apply A/B Testing with NGINX Routing Policy.
- What is A/B Testing and Benefit.
- Production deployment method.
- Live Demo A/B Testing with NGINX.
FB fanpage: NGINX Community Thailand
AI Models For Fun and Profit by Walmart Director of Artificial IntelligenceProduct School
Product Management Event at #ProductCon NY on how to create AI models for fun and for profit by Jason Nichols, Director of Artificial Intelligence at Walmart Intelligent Research Lab.
A/B Mythbusters: Common Optimization Objections DebunkedOptimizely
For every $92 marketers spend to drive traffic to their website, only $1 is spent on optimizing the experiences visitors encounter when they get there. But with the proven benefits of testing, why aren’t more companies spending on optimization? We’ve compiled a list of common objections to testing and asked digital marketers what they have to say about them.
VWO Webinar: How To Plan Your Optimisation RoadmapVWO
If your conversion optimization sprints are dependent on surprise wins, then here’s something you should know —”A surprise win might be buried deep in your A/B testing cycle; you might have to wait for weeks, maybe months to see that.”
The good news is that an experimentation roadmap can open up the possibility of seeing those wins a lot faster. This session will help you uncover ways to manage and prioritize testing ideas in a systematic manner and improve your chances of seeing wins faster with your optimization program.
Optimizely Workshop: Mobile Walkthrough Optimizely
Testing and optimizing your mobile apps can help with shorter development cycles, data-driven decision-making, and higher user conversion rates. In this highly interactive session, we encourage you to bring your app (or a sample app), and we’ll walk through the top-to-tail process for using Optimizely on your mobile app. This training is designed for iOS and Android developers who are looking to use Optimizely on their mobile apps.
Despite increased adoption across industries, many people still have trouble defining and distinguishing between Agile, DevOps and product management. What’s the difference between these practices? Are they competing or complementary?
In this on-demand Agile Leadership Series webinar, we’ll explore what the Agile mindset is and how to develop it, taking a deep dive into the technical practices needed to build in quality at every step of the development process. Learn how, together, these approaches can improve quality and dramatically decrease time to market. We’ll also discuss how product management can help to ensure teams are building the right features for the right users.
What we’ll cover:
Defining Agile, DevOps and product management
The combined value of these approaches (and what happens when one is left out)
How to identify and prevent feature factories, technical debt and feature debt
Strategies for bringing these approaches to your organization
Building High-Growth Products with Jobs-to-be-DoneProduct School
Jared Ranere, a Growth Partner at thrv, talked about how Jobs-to-be-Done answers questions like "what is a customer need?" "Who is your real competition?" and "What does it mean to be "satisfied?" in a way that aligns your development team around your customer. It also gives you precise, measurable customer needs, and helps you know if your feature idea will deliver customer satisfaction before your team writes a line of code.
To build a successful A/B testing strategy, you'll need more than just ideas of what to test, you'll need a plan that builds data into a repeatable strategy for producing winning experiments.
In this webinar, our in-house expert, Nancy Thakur, VWO’s Sr. Optimization Consultant, walks you through the key elements that can help you run your CRO program the right way.
Workshop 6: Build Your Organization's Optimization CultureOptimizely
The key output of an effective testing organization is data, but data insights cannot be achieved without the collaborative input of the people that makeup the testing organization. Join this session to learn how Optimizely's most successful customers socialize testing and structure their testing organizations.
Improve your content: The What, Why, Where and How about A/B Testingintrotodigital
A/B testing, also known as split testing, is a user experience research methodology where users are randomly split into two or more groups to see different versions of the same element. This presentation explains what is A/B testing, why you need it, where you can apply it and how to conduct an A/B test.
Video is here: http://bit.ly/ac0jSA
Slides from a presentation I gave at WordCamp Boulder 2010. It's all about no-excuse usability testing - how to do it yourself and on the cheap. Because, if it's worth putting on the web, it's worth testing.
Now, super-sized with NOTES!!
Agile Requirements are lightweight by design, so what can you do as the BA to convey requirements in a concise yet comprehensive way? How can you include real examples in your requirements to increase clarity and reduce ambiguity when working with your team?
In this presentation, Rebecca Halstead shares how to incorporate examples in your requirements as a way to encourage collaboration and build a shared understanding about the acceptance criteria. Rebecca delivered this presentation on Agile Requirements at the International Institute of Business Analysis, DC Chapter meeting on March 20, 2014.
Don't do anything on your website you wouldn't do on a first dateAGConsult
Treat the visitors of your website with respect. Don't let them wait, give attention to their needs and don't do stupid things. Lots of cases from ab-tests.
Tech Trends to Look Out For in the Next 5 Years by Amazon Sr PMProduct School
Main Takeaways:
-Upcoming technologies that will impact your products in the coming 4-5 years
-Do you need to know the deep technical details to use these technologies in these products
-Tips on how to work with your technical teams and stakeholders. How do you convince leadership to use these technologies
Free Webinar: Apply A/B Testing with NGINX Routing Policy.
- What is A/B Testing and Benefit.
- Production deployment method.
- Live Demo A/B Testing with NGINX.
FB fanpage: NGINX Community Thailand
AI Models For Fun and Profit by Walmart Director of Artificial IntelligenceProduct School
Product Management Event at #ProductCon NY on how to create AI models for fun and for profit by Jason Nichols, Director of Artificial Intelligence at Walmart Intelligent Research Lab.
A/B Testing and the Infinite Monkey TheoryUseItBetter
Surveys show that on average only 1 out of 7 A/B tests run by e-commerces end up to be successful. Lukasz Twardowski, the CEO of UseItBetter, tries to explain how some of the most successful online businesses master this process turning it into iterative, evidence-led experimentation at scale programme.
MozCon 2016! Mind Games: Craft Killer Experiences with 7 Lessons from Cogniti...Sarah Weise
Slides from Sarah Weise's talk at MozCon 2016. How often are you asked to influence people to click a button? Buy a product? Stay on a page? We like to think of ourselves as logical, yet 95% of our decisions are unconscious. Sarah shares how to weave cognitive psychology concepts into your digital experiences. Steal these persuasive triggers to boost engagement, conversions, leads, and even delight.
MozCon is 3 days of forward-thinking, actionable sessions in SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics, digital marketing, and more.
Want to book Sarah for your next speaking event?
http://sarahweise.com
Follow Sarah on Twitter @weisesarah
"What do you do?" is by far the most difficult question that any UX Designer can ever be asked. This presentation hopes to offer a bit more insight into what UX can involve and to share its benefits which can't normally be summed up easily.
Design personas are a stable part of our UX toolkit. They help us keep the audience in perspective and communicate their needs. Personas naturally evolve throughout a project as we gain more knowledge through user research - but where do we start before we have research?
Proto-personas are not a substitute for research informed personas, but they do help us to quickly document audience assumptions around persona types, goals and frustrations. Making persona creation a collaborative activity allows us to extract stakeholder knowledge and assumptions around the audience to gain a collective understanding and achieve stakeholder buy-in to our process from the project outset.
10 A/B Testing Mistakes that Make Your Wallet CryConvert.com
When you think about a/b testing, you instantly think about increasing your conversion rate, but that is the most deeply rooted mistake in all of conversion optimization and a/b testing.
Pre-plan your tests and avoid these 10 common mistakes when A/B testing.
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources at http://shellyterrell.com/emoji
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
These slides are adapted from a talk I gave at the Welsh Government's Marketing Awards for the LAM sector, in 2017.
It offers a primer on UX - User Experience - and how ethnography and design might be used in the library, archive and museum worlds to better understand our users. All good marketing starts with audience insight.
The presentation covers the following:
1) An introduction to UX
2) Ethnography, with definitions and examples of 7 ethnographic techniques
3) User-centred design and Design Thinking
4) Examples of UX-led changes made at institutions in the UK and Scandinavia
5) Next Steps - if you'd like to try out UX at your own organisation
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
It is possible for a product to pass quality assurance tests and acceptance testing without being user-friendly. It is also too easy for those of us who build digital products to make assumptions about what our users need. As a design thinker, I strive to bring the authentic voices of complex audiences into the product lifecycle through pragmatic research.
A sound design research process not only shapes digital products to be more usable, it also adds value to drive engagement.
Paul Rouke, Head of Usability at PRWD, talks at the Internet Retailing Conference 2011 on both the importance of usability testing to businesses along with comparing the process and type of insights that moderated and remote usability testing delivers
How Truly Effective CRO Requires Great UXGiles Thomas
How Truly Effective CRO Requires Great UX - How CRO is about profits not conversions. How an effective CRO process requires qualitative and quantitative data analysis for test hypothesis ideas and big profit lifts.
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
You can utilize various forms of Generative Research to deepen your understanding of how people interact with your product or service.
Craig has amassed a vast toolkit of research methods, which he has employed to optimize websites and apps for over 500 companies. He'll share which methods yielded the highest return on investment, identified key customer pain points, and generated the best experiment ideas.
By sharing the top inspection methods essential for our work, Craig will provide advice for each technique. Anticipate insights on driving experiment hypotheses from research, a list of essential toolkit components for tomorrow, and additional resources for further reading.
Product-Led Growth is the go-to-market strategy that relies on using the product as the main vehicle to acquire, activate, and retain customers. In this (summarized and simplified) deck, I will explore:
- Why the fastest growing startups use a product-led GTM strategy
- The role of Sales and Marketing under this GTM
- Main marketing and product KPI's
- B2B martech stack
- Pricing SaaS
- Bottom up targeting
Conversion Rate Optimization for Business GrowthReapDigital
Conversion rate optimization is often limited to testing elements of a website. Button colors, button sizes, images and image placements are few common elements that are tested for optimization. Conversion Rate Optimization can be easily used to optimize beyond website elements to optimize business outcomes.
In this webinar, we will discuss how psychological theories, behavioral insights, research insights and insights through usability testing can be used to build hypothesis for testing. We will also discuss how these hypotheses can be effectively tested and implemented to gain optimum business outcomes.
As business owners and execs, as product managers and sales people, we are surrounded by big data. Yet, we have big questions about our customers that we still don't have the answers to. We know a lot about what people are doing but not really the underlying reasons why. To get at that why you need to leverage the power of SMALL data.
Building a Product Strategy by Microsoft Sr PMProduct School
Main takeaways:
-Creating an elevator pitch for your product strategy
-3 main pillars for your strategy
-Go to market plan for minimum lovable product
This Event is Sponsored by:
Flatfile is the leading data onboarding platform for product teams. Stop spending time wrangling messy and unstructured customer data into your product. With Flatfile, your customers can seamlessly import their own data resulting in faster time to value.
How Eye Tracking Research Helps You Run Better A/B TestsCXL
This presentation was from a webinar conducted between ConversionXL and Sticky.AI. It covers the conversion optimization research process and how eye tracking research can fit into that and make A/B testing in the enterprise cheaper and more effective.
Paul Rouke presentation slides from How-Do's conference 'Speeding Up In A Slowdown' in Liverpool on 4th June 2009. The conference was headlined by Google, and I followed their presentation by talking about the 3 key areas businesses need to focus on to improve their online performance - understanding visitors, measuring performance and testing/optimisation
Slides Joni Hoadley recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: Every good product manager should listen to the voice of their customers. The key is using the right data to inform and influence your product decisions.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
[Webinar] Innovate Faster by Adopting The Modern Growth StackOptimizely
Adopting a growth mindset requires that product teams become experts in their customers’ behavior. But often legacy technologies simply count clicks and users, and fail to provide insights that product teams need to accelerate growth.
Attend this webinar and learn how the modern growth stack can help you:
-Overcome obstacles that often prevent enterprises from moving quickly
-Use experimentation and product analytics to reduce uncertainty and increase data-driven decisions
-Design a Modern Growth Stack built from best of breed solutions to accelerate product innovation
This webinar is part of our Change the Game series.
‘Always be Optimising’ was a meetup for digital marketers and product people keen on getting more from their existing traffic. The slide deck holds all presentations from the meetup.
Data - How to Use it & When by Square and Call Rail Product LeaderProduct School
Main Takeaways:
-It’s important to define success metrics before you start building your product or feature
-The goal is to validate a hypothesis--what you think users want--and the data might invalidate your hypothesis. This is a good thing! Keep iterating in that direction to identify and test the next hypothesis.
-Data is important to point you in the right direction, but it won’t answer “what is the perfect product?” To figure this out, you need to experiment, fail and repeat as fast as possible to find success.
#FIRMday London 28/04/16 - Cubiks 'High Impact Sifting Solutions'Emma Mirrington
Cubiks discuss solutions using client case studies to illustrate how you can attract, engage and match the best talent for your organisation. How you can drive the efficiency and streamline the costs of your recruitment processes whilst engaging candidates through innovative, predictive and data driven solutions
Usability Testing for Developers with No BudgetAshley Dzick
Usability testing is a fantastic way to get customer feedback and easy enough to execute that anyone can do it. At this session we'll walk through a very quick introduction to testing, how to test (even with a budget of $0), and run through some case studies of successful tests. Attend the workshop if you’re looking to gather meaningful feedback, develop front-end facing applications, work alongside a UX team, or you’re just interested in learning more.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
11. Guerilla Usability testing
“
The importance of recruiting
representative users is overrated.
... it’s much more important to test
early and often.
Steve Krug
”
32. When to test in your project
Before
Your project
Usability testing &
undercover testing:
•Learn from current website
•Learn from competitors
Remote testing &
iterative usability testing
on sketches, wireframes
and visual designs
After
Usability testing to verify
A/B & MVT testing to
refine and optimise
33. When to test in your project
Before
Usability testing &
undercover testing:
•Learn from current website
•Learn from competitors
Your project
Remote testing &
iterative usability testing
on sketches, wireframes
and visual designs
After
Usability testing to verify
A/B & MVT testing to
refine and optimise
34. When to test in your project
Before
Usability testing &
undercover testing:
•Learn from current website
•Learn from competitors
Your project
Remote testing &
iterative usability testing
on sketches, wireframes
and visual designs
After
Usability testing to verify
A/B & MVT testing to
refine and optimise
39. Let the stats speak
for themselves
35% dropout at
the last step
626 orders lost
£125,200
every month
40. Bring in an outside consultant
(other agencies are available)
41. Continue to get buy in...
Make it measurable!
Examples of what to measure:
eCommerce
Engagement
Number of transactions
Key goals
Revenue
Average Order Value
Order frequency
Conversion rate
- Registration, log in, newsletter sign up
Micro-conversions
- Download a PDF, check their balance
Churn
- How many users/registrations do you loose a
month/year?
Usability test benchmarks
- How long does it take to complete a task?
43. To sum up today
Test as early and as often as your budget allows
Select your toolkit (or use an agency which has a great
one)
Make it measurable
Shout about it!
Hi i’m Joanne, I Head up the UX team at Orange Bus
I’ve been a UX designer for 7 years experience
- I’ve always been interested in research methods and the surprises that usability testing uncovers.
- In more recent years i’ve been specialising in Conversion Optimisation for big clients such as Philips, ScS, and Sage.
Today I wanted to explain the benefits of testing and showcase some of the Tools we use at Orange Bus throughout our projects and help you take the next steps to reap the benefits.
For the purpose of today we’re going to focus on testing methods which inform or validate our design decisions
So, Why test in the first place?
We obviously have a mix of skills and experience in the room, but we all most likely impact the user experience at some point.
Every day as professionals, we make educated decisions based on years of experience, knowledge and expertise which create the customer experience.
So how can we be confident that our assumptions are correct?
The truth is we can’t unless test with real end users and validate.
I’m sure everyone has come across this. Sometimes we even find this internally that we’ll have conflicting opinions which are equally valid.
So, how can we resolve the issue and know we’re doing the right thing?
And if you’re like me and like delving into the analytics then you can often see where there is a problem, such as people dropping out of a registration process.
But you have no idea why there is a problem unless you test with real end users.
As a UX designer your job is to balance the needs of the audience and the business goals you’ve been tasked with achieving.
Testing provides a measurable, validated way to improve both.
There are many testing tools and methods out there once you start looking around so today i’m going to showcase some of the tools we love to use at Orange Bus throughout our projects.
For anyone not familiar, one-to-one usability testing involves observing representative members of your audience in performing a series of tasks. They are also asked to “think out loud” to gather their thoughts and feedback while you observe their behaviour to understand their actions.
What you can test
Early prototypes, a live website
Tools - Basically screen recorders which track the users mouse movement and and what they’re saying which allows you to watch back the sessions to get accurate feedback, make clips to demonstrate important feedback to your client or watch it back with participants to get their feedback on their actions.
The main benefit of one-to-one testing is that it allows you to ask questions as you go to get to the heart of issues and ask for feedback on areas the participant has not explained.
Negatives
Recruitment can often be an issue and scheduling participants as many cannot make 9-5 and it is difficult to plan tests back to back.
Highly recommend if you run usability tests yourself that you take part in someone elses to help put yourself in participants shoes.
I was lucky enough to take part in Schuh’s usability test a few years ago and they combined other activities with the traditional usability test. One activity was to select from a table full of celebrities which I thought represented Schuh. It most likely didn’t matter which celebrity I picked, it was more the reasons why i thought the represented the brand to get key descriptive words out of me.
Over the years i’ve really learnt from this and we’ve had great success as Orange Bus in letting participants draw the page they’re about to see before the test. This lets them compare their expectation to their first impression and gets them talking and being descriptive straight away.
I mentioned recruitment can be a costly and time intensive tasks, there is an offshoot to this type of testing which goes with the theory that you don’t need to recruit representative users. You will find most usability issues with just about anyone.
It’s worth bearing in mind this is not always the case and you can get much more in depth feedback on your website copy from the target audience who may have previous knowledge or experience which impact their feedback.
Time in turning round results and budget can often leave many clients believing testing is not an option in a project. At Orange Bus we would never recommend running no usability testing at all during your project as you’re leaving the project open to risk and a the end of the day we want the end result to be the best it can be. Online or remote usability testing allows you to easily recruit and gather real user feedback quite quickly to feed into your project.
Using these tools, participants can walk through your tasks and provide verbal feedback whilst their screen is recorded. The only downside to this is that the test are unmoderated and you’re unable to ask questions to the participant to find out more information or details on a issue.
Eye tracking uses sensors to track the participants eye movements during a usability test to see what catches their attention. You can then review these with the participant to get even more feedback on why a particular item drew their attention and how they feel about it..
It’s also great as you can test more than websites and prototypes like the other tools mentioned - you can test videos, tv ads and printed materials.
However it is quite costly to purchase the equipment or rent a lab.
All the tools mentioned work really well for prototypes and live websites, however its important to gather as much feedback as possible and as early as possible. That’s where testing on visuals designs can help validate decisions using these tools.
UsabilityHub is probably the one we use the most to run two key tests.
The left is an example where a visual has been uploaded an users have been asked to click on all the areas they believe are clickable. This helps us understand if your call to action styles are clear.
Another test is 5 second tests where users are shown a page or email design for 5 seconds and then the image is taken away. It’s 5 seconds as this is typically the time it takes to make you’re initial first impression and choose to continue exploring a website or leave. They are then asked a series of questions about what stood out to them to help us understand first impressions and what stood out the most.
We’ll do a quick example of a 5 second test.
So i’ll show you a screen for around 5 seconds and we’ll answer some questions.
ready?
Moving onto what I like to call undercover testing, Clicktale runs on a live website and records every mouse movement a visitor makes allowing you to analyse samples of real suer behaviour. This is great as you can be confident that no-one has changed their behaviour as they may well do when being observed.
The negatives are much like analytics, it won’t tell you why your audience may be performing the action of skipping a step, it can be very addictive to watch and time consuming and does have a cost implication.
Heatmaps track visitors to your websites mouse movements. A lot of users test to read with their mouse pointer to it can be a good way of tracking your copy.
Clicktale also does this, or if you just want heatmaps then crazy egg us a good tool.
A/B testing allows us to put different versions of a page or page elements live to real users and see which performs the best against key goals/metrics.
It’s great as it allows us to experiment and test different assumptions to find the solution which performs the best. Usability testing can often flag the areas we need to focus on and help generate different ideas to test.
Optimizely and Visual website optimizer are paid for tools which provide a drag and drop interface with little CSS knowledge required to achieve simple changes. Which means you don't necessarily need development resource to test quick changes such as button labels and colours.
Google content experiments is a free tool to everyone in Google Analytics, however its functionality is quite limited and you are required to build two versions of the page in order to test - this can often make this a costly and time consuming choice.
All these tools will track your test and help you determine a winner and with after a bit of experience you can be confident in your results and roll out the winning version.
A couple of quick examples. You can vote on this one.
This is a A/B test we conducted for philips on their male grooming products website. we wanted to see if representing the price differently affected visits and sales on the Philips store.
What’s your vote for a winner in the tab placement?
Our assumption was that making the Philips call to action stand out more with different button colours would increase Philips sales and click throughs to the store.
We also thought a more descriptive label “Buy from Philips” would convert much better.
Moving on it can be difficult to know when to use these methods
Before
- Often a step which is missed. There is a lot which can be learnt from the current website which can feed into new requirements to ensure the same mistakes aren't made again and you keep essential features your audience love.
- Usability testing on a competitors websites can equally help test features you do not have and gather feedback
Changes during a project are more expensive as the projetc progresses, therefore its always best to test as early and often as your budget permits.
Testing your website should never stop at the end of the project and if you have a relatively new website now is the time to fully understand your audience, optimise all your processes to they meet audience and business needs.
Hopefully, that all sounds brilliant but why do most people not test?
Number 1 barrier is getting buy in to start testing in the first place
Im sure you can appreciate that the tools and methods mentioned are not free. They take time and resources to set up, manage, analyse and implement results. The tools themselves sometimes also carry a cost. During a project testing can often be seen as a delay and an unnecessary extra step - making it impossible to verify your decisions and know we’re doing a good job.
The most obvious is to get the results and prove with impressive numbers and usability videos that testing really works.
A way to get around this catch 22 situation are to make good use of free trials if you have the in house expertise (and time) to manage the tests, analyse and present their results.
Look into analytics - highlight the problems you can see and showcase how testing can explain why these are an issue to help resolve them
626 x Avg order = £200 = £125,200
If you don’t have the expertise or you don’t have the experience or resources then bring in an agency to showcase their case studies and walk through stakeholders the importance of testing
To continue to get buy in you need to show results.
Before you start make sure you know what success looks like and make sure you’re measuring the impact your changes have made either through analytics or a separate tool.
Sharable reports which sum up the highlights
blog posts
articles
That’ all sounds brilliant but why do most people not test?