Whether you are analyzing all of the data on your website or not, there is a wealth of information that can be gathered online, not only as analytics on your own website or company, but also as competitive intelligence (CI).

1. WEB ANALYSIS TOOLS FOR
COMPETITIVE INTELLIGENCE
For additional information about Competitive Intelligence
please visit www.Intelligence2act.com

2. www.Intelligence2act.com
Whether you are analyzing all of the data on your website or not, there
is a wealth of information that can be gathered online, not only as
analytics on your own website or company, but also as competitive
intelligence (CI).
It may see like you already have too much data to analyze, but using the
available web analysis tools as part of your CI process can help to make
sure that the get the most actionable data possible.
As more businesses are created and compete for your customers, it is
more important than ever for you to have a CI process that utilizes the
inexpensive web analysis tools below.
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3. www.Intelligence2act.com
Tracking your own analytics on a webpage is great to compare and
trend your relative growth over time, but this data isn’t truly valuable
until it is compared against your competition.
By collecting CI data from your top competitors you are able to generate
benchmark numbers that are highly specific to see how you stack up,
and how their strategies and growth is affecting your bottom line.
Using this data to improve your company’s shortcomings and outpace
your competition will produce remarkable results.
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There are plenty of different sources of competitive intelligence
data that can be gathered and by collecting a number of varied data
sets you are protecting your company from the two potential pitfalls of
all CI data: the sample biases and its accuracy (need to be
corroborated).
Making sure you then draw from multiple data sources will help to
increase the accuracy and prevent certain biases from heavily
influencing your business decisions.
While there are a number of very effective sources for your CI data if
you have money to spare, most businesses are better served
implementing the free web analysis tools as part of their CI process.
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5. www.Intelligence2act.com
THE MOST NOTABLE OF THESE TOOLS INCLUDE:
Alexa – owned by amazon, a great first step for general website traffic
information, but heavily biased data for windows and internet explorer
users
Compete – similar services to Alexa, but slightly more robust, great
analytics but hard to pinpoint sources
Google Trends for Websites – similar to compete and alexa, but it offers
ability to see what the customers viewed before and after that specific
site with the “Also visited” function
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6. www.Intelligence2act.com
THE MOST NOTABLE OF THESE TOOLS INCLUDE:
Google DoubleClick Ad Planner – similar base data as the other CI
sources but adds a whole new layer with the demographic and
psychographic visitor data
Google Insights for Search – on a different path you can gain data about
the search data and how/where the users are searching. Use the
regional searches to pinpoint data that could be useful for location
targeted advertising campaigns
Microsoft adCenter Labs – as an extension of the search CI data you can
gain the before and after searches around keywords with the “Search
Funnels” web analytic tool.
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7. www.Intelligence2act.com
When you are looking to put your competitive intelligence process
together and need to keep the budget low, you can use these free web
analytic tools to gather plenty of data.
It is important that you make sure that you can use this data effectively,
and therefore have a purpose for it before you go out and gather all of
the CI data that you can get your hands on.
CI data is great once you can harness its potential.
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8. For additional information about Competitive Intelligence
please visit www.Intelligence2act.com