The document discusses the impact of Web 2.0 and new media tools on communication, highlighting the growth of platforms like Facebook, which has seen a surge in users and engagement. It emphasizes direct communication methods such as email, IM, and social networking, while also addressing challenges like unsolicited communications or spam. The document suggests strategies for leveraging digital marketing opportunities and building relationships within online communities.

1. web 2.0 New Media: Using Electronic Tools to Effectively Communicate December 05, 2007 - Bart E. Caylor

2. the numbers

3. 78%

4. 3:1 2:1

5. 70 million

6. 35% 68% 72%

7. 13,000 30,000

8. web 2.0 keys social networking mashups direct communication permission-based search mobile

9. social networking

10. u.s. top10 1. Yahoo! 2. Google 3. MySpace 4. YouTube 5. Facebook 6. eBay 7. Windows Live 8. MSN 9. Wikipedia 10. Craigslist 10 October, 2007 Alexa.com

14. facebook “… a social utility that connects you with the people around you.”

15. facebook 69 million active users 100K new registrations/day since Jan 3+% weekly growth this year active users doubled since Sept ‘06 half of all users are outside of college fastest growth: > 25 years old

16. facebook more than half users return daily average time on site: 20 min 6 million active affinity user groups 8.5 million photos added daily market cap > $15B (more than MTV) microsoft’s $240m, 1.6% investment

25. second life virtual online community avatar based virtual world not a game 9.9 million residents > US$ 1 million dollars spent daily 2007 GDP: $700million

26. second life american apparel dell computer nike reuters news starwood hotels +others ball state harvard indiana univ ohio state univ cincinnati +90 others

29. direct communications

30. methods email (multiple accounts) instant messaging/chat comments/postings text messaging (sms) skype (voip) podcasting/voice comments rss

31. permission-based

32. challenges unsolicited = spam be ready to engage when contacted communications have to be timely content has to be relevant relationship building

33. next steps

34. personal opps learning asking/discussion exposure experimenting and engaging thinking through post-modern application

35. opportunities convergence with other development strategies (both print and online) leverage of potential through affinity groups

36. opportunities presence on social networks strategies for facebook.com strategies for myspace.com other emergent technology expansion of digital marketing opportunities for authenticity online pilots and allocations

37. web 2.0 q&a Bart Caylor: Brainstorm [email_address] www.getzapped.com 317-558-1800