The Florida A&M University College of Pharmacy and Novo Nordisk Pharmaceuticals held a health expo called "Go Healthy Tallahassee" in 2008 and 2009 that had poor attendance due to lack of marketing and competing local events. They want to increase attendance at the 2011 expo. Competitors had websites and social media pages for promotion that "Go Healthy Tallahassee" lacked. The target audience of African American college students in Tallahassee is aware of diabetes but lacks organization and direction on the issue. Tactics proposed to promote the 2011 expo include a healthy soul food demonstration, logo design contest between local colleges, and a promotional video.

1. Go Diabetes/ Health Expo Proposal Healthy Tallahassee

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