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Web 2.0 and Financial Services

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Garrett Dodge
Garrett Dodge

The document discusses trends in online communities and their potential application to consumer financial services. It analyzes over 40 existing Web 2.0 sites, interviews industry experts, and identifies key drivers of online communities like customization, collective intelligence, and community formation. The report recommends ways a financial services firm could build user knowledge and offer investment ideas by creating an online community that leverages these trends.

Technology
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MarketLab Report Web 2.0 Online Communities in Consumer Financial Services Garrett Dodge Sara Greenbaum Dong Min Kim Asier Rufino 14 December 2006
Project Overview Scope Analyze trends in Web 2.0 online communities and their potential intersection with consumer financial services Process Client Online Strategy Group: online retail investment brokerage ,[object Object],[object Object],[object Object],[object Object]
What is Web 2.0? ,[object Object],[object Object],[object Object]
Web 2.0 as a Brokerage Platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Primary Research Secondary Research
Interview Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Driving Web 2.0? CUSTOMIZATION COLLECTIVE INTELLIGENCE COMMUNITY
Market Trend: Customization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Drivers Constraints Features
Customization: User-Driven Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.gstock.com Source: Company websites, Literature Search
Customization: User-Driven Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.ning.com
Market Trend: Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Drivers Constraints Features
Community: Social Networking Source: Company websites, Literature Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.facebook.com
Community: Resource Matching Source: Company websites, Literature Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.innocentive.com
Community: Competition Source: Company websites, Literature Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],fantasysports.yahoo.com
Community: Information Sharing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.networthiq.com Source: Company websites, Literature Search
Market Trend: Collective Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Drivers Constraints Features
CI: Knowledge of the Masses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.marketocracy.com Source: Company websites, Literature Search “ What better form of collective intelligence is there than a market.” - CISR Research Scientist
CI: Collaboration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.wearesmarter.org Source: Company websites, Literature Search
CI: Tagging / Bookmarking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.digstock.com
CI: Product Development www.threadless.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Applying the Web 2.0 Brokerage Model ,[object Object],Trust + Knowledge + Investment Ideas ADDED VALUE / FUNCTIONALITY BUILDING COMMUNITY MONETIZATION SWITCHING COSTS
What to do? ,[object Object],[object Object],Customization Community Collective Intelligence Trust Knowledge Ideas Switching ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendation: Build User Knowledge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations: Offer Investment Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix Web 2.0 Online Communities in Consumer Financial Services Garrett Dodge Sara Greenbaum Dong Min Kim Asier Rufino 14 December 2006
Criteria ,[object Object],[object Object],[object Object],[object Object]
Competition: Boursorama () Boursorama 2005 Financial Report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],boursorama.com
Selected Quotations Customization Community Collective Intelligence “ What better form of collective intelligence is there than a market.” - CISR Research Scientist “ In my communities research I have found that there are several types of communities cropping up online, customer service, product innovation, market research, and communities for commerce.” - hstrout, We Are Smarter “ It is also a very natural and healthy dynamic for a community to have many more 'readers' than people participating in the conversation or in the creation of media. You will find that this is the case in most communities online.” - Yaronb, We Are Smarter “ Widgets that have office functionality—and their inclusion on Intranet dashboards—is probably where Google, Microsoft and the smaller players like Pageflakes and Netvibes are heading.” - Richard MacManus, Tales from the Web 2.0 Frontier
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Web 2.0 and Financial Services

  • 1. MarketLab Report Web 2.0 Online Communities in Consumer Financial Services Garrett Dodge Sara Greenbaum Dong Min Kim Asier Rufino 14 December 2006
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  • 6.
  • 7. What’s Driving Web 2.0? CUSTOMIZATION COLLECTIVE INTELLIGENCE COMMUNITY
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  • 25. Appendix Web 2.0 Online Communities in Consumer Financial Services Garrett Dodge Sara Greenbaum Dong Min Kim Asier Rufino 14 December 2006
  • 26.
  • 27.
  • 28. Selected Quotations Customization Community Collective Intelligence “ What better form of collective intelligence is there than a market.” - CISR Research Scientist “ In my communities research I have found that there are several types of communities cropping up online, customer service, product innovation, market research, and communities for commerce.” - hstrout, We Are Smarter “ It is also a very natural and healthy dynamic for a community to have many more 'readers' than people participating in the conversation or in the creation of media. You will find that this is the case in most communities online.” - Yaronb, We Are Smarter “ Widgets that have office functionality—and their inclusion on Intranet dashboards—is probably where Google, Microsoft and the smaller players like Pageflakes and Netvibes are heading.” - Richard MacManus, Tales from the Web 2.0 Frontier
  • 29.