Wealth Of Fortune AT The Bottom Of Pyramid

1. Wealth Of Fortune At The Bottom
Of Pyramid

2. What is BOP
 In economics, the bottom of the
pyramid is the largest but poorest
socio-economic group.
 Current usage pronounces >4
billion population across the world
living on <$2 per day.

3. PRODUCTS AND SERVICES
FOR THE BOP
A philosophy for developing products & services for the
BOP
- small unit packages
- low margin per unit
- high return on capital employed

4. MOST FAMOUS EXAMPLE
The most mentioned
example in the bottom of
pyramid literature is
products sold in sachets
to the poor.

5. Thank You
Name – Sony
Trade – Marketing Executive

6. The nature of bop market
There is money at bop
Access to bop markets.
The bop markets are brand conscious.
The bop markets is connected
Bop consumers accept advanced technology readily